Friday, November 30, 2012

Friday - Just three more looooooooong weeks til Christmas!

Quotable

Everybody lies, but it doesn’t matter since nobody listens.
Unknown


SEMII
Quiz 5.02 - Good Luck!

Dress Code?  What?!?!?!?!    sounds exactely like you guys
Rules must abide even for MJ

Ted Talks....Perception shaping image....happiness, creativity

From 5.02....Perception impacts image
"Some researchers have reported that colors of odor stimuli affect identification of odors. Blackwell (1995) reported that participants misidentified orange flavor solution as lime when it was colored green. Morrot et al. (2001) found that red-colored white wine was identified as red wine by 54 tasters. Sakai (2004) found that almost all participants correctly identified a cola-flavored solution when it was colored dark brown, but that many participants misidentified a cola-flavored solution as orange or tea flavor when it was colored orange. On the other hand, an orange-flavored solution was correctly identified when it was colored orange, but it was misidentified as tea or grape flavor when it was colored dark brown. These results show there are many pairings of colors and flavors that show interactions, suggesting that these interactions occur t a cognitive level, not at a peripheral or physicochemical level."
     ~http://chemse.oxfordjournals.org/content/30/suppl_1/i244.full





     3rd Block
          SAT Question of the day
          ACT Question of the day


HSM
Wonderful Vocabulary!
Chap 14, 1, 2, 3 - but only 25 worth

Communication....signs, signs, everywhere signs


Tuesday, November 27, 2012

Quotable
You can talk to your self and you can answer your self, but if feel the need to pardon yourself, that's when you know something's wrong.
                                                                ~Anonymous


SEMII

1st Block - 81956318346

Elliot - 82073918346

3rd Block - 81949718346

After the test....we get back into 5.02 
Interesting tidbit....Celebrity sports teams ownership


     3rd Block
          SAT Question of the day
          ACT Question of the day


HSM
OK, The great leader Murphy has heard you cries for a test and it shall come to pass...on Wednesday.
Chap 17, 18 + all of their friends.

Vocab on Friday...current chapter + 1,2,3


Prepare thy hearts and stead your soul for the devestation that will follow....er, sorry, good luck on these assessments.  I hope you study well.

Culture - Gender Neutrality
Hahahahahahahaha - Opinion Leaders in action
Continue with Integrated Marketing Communication
In your own time....the story of Hashima

Public Relations personified
Exxon Mobil.....raising gas prices one scholarship at a time
         Exxon Mobil...a bit deeper
Phillip Morris....from 1981
Phillip Morris...no really, we are good people doing good things.....like political donations

Monday, November 26, 2012

Nov 26, 2012 Tryptophan too much, sooooo sleepy

Quotable



SEMII
Fake Reviews...a way of life    
Endorsements.....or....Money, Money, Money, Money, Money!....Money!

Let's talk 5.02

Test on Obj 4 and before On Tuesday (before Lunch 3rd block) ~ 60 questions.


     3rd Block
          ACT Question of the day
          SAT question of the day


HSM
Hahahahahahahaha - Opinion Leaders in action
Deceptive what?  No, Sir, I meant every word

Chap 18 now done and over....Which chapter is next?

Tuesday, November 20, 2012

11.20.2012 Friday

....and in two days henceforth there shall be Turkey!


Welcome back to the next fun filled installment of school

SEMII

Hope for Hostess?  Go find out!

5.02, segmentation.

The assignment, 5 groups approx equal size (3-4), based on whatever criteria we discuss in class, I need you to segment the class.  What is segmentation?  It is simply the separating of the population into more manageable smaller, heterogeneous populations.......You called me what?.....No!, Hetero prefix meaning like or similar.  Let's see how many ways your group can do this.

Please write down your answer and turn it into Murphy.....you have 5 minutes from bell/announcements.

Let's recap 5.01 and continue on to 5.02.

If time, you get to help me with a very special event


HSM
I smell vocab!

Link will be up soon.
20 words from Chap 17 and 18....."oooooooo that smell!"

Finish Chap 18......what time remaining is yours.

Sunday, November 18, 2012

November 19, 2012 - Hostess, an indepth look

Friday marked a notable death in the family of frivolous bad-for-you snack cakes.  Hostess, the home of Twinkie the Kid, Captain Cupcake. Wonder Bread, and 269 other trademarks announced the closing of their plants and selling off of all assets (including intellectual property).

Let's understand the what......go to Hostessbrands.com and see for your self.


Hearing it straight from the CEO, let's listen in on the discussion...Hostess video


SEMII
As you can clearly gain evidence from the class and life, everything can really be considered an event.  If this is true, and it is, (#1) going back to Objective 4.....setting up an event, tell me of the risks that laid hold of Hostess Brands and became it's eventual downfall......all that apply please.

(#2) What now?  Seeing that this company will not be going forward in the same sense that it has been, picture yourself as the CEO...tell me what we, the employees are suppose to do now.  Tell me what measures you have in place to protect the good name of Hostess and its 269 trademarks.  Tell me what can we we have we can sell and at least recoup some of the $ we lost on this deal.

Quiz after we discuss Hostess on 5.01

A peek into 5.02...actually we will do most of 5.02 today.



HSM
Reading above and watching the video, what now?

As the manager/CEO, what can we do?  Think back to the chapter on Products....think back to the opening foray into this class with SBU's and Stars, Cash Cows, Prob Children, Dogs, what now?

As a marketing director for the company, what could you have done to ensure the success of your company?  Remember the three ways to more $.....plus ten points to the person who writes it down and hands it to me with all three correct.

Finish Chap 18.

A word from Seth Godin.....


Monday, November 12, 2012

That's when we find out how well you make decisions.
When don't don't have the resources to do it the usual way, that's when you show us how resourceful you are.
And when you don't know if it's going to work, that's how we find out whether or not we need you on our team.
Making instructions is harder than following them.

Free coffee, next exit


That's the most effective billboard one can imagine, particularly if it's typeset properly and if the coffee is good.

Most billboards aren't nearly as useful, because the wrong service is promoted, or, more likely, because someone saw all that space and worked hard to fill it up.

The same thing is true of most websites. You know so well the why's and how's of what you built and how terrific it is, and the thought of using just a few words when a bunch will do is frightening indeed.

No, your solution doesn't have to be simple or obvious. But the story about what it accomplishes does.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Simple, clear and actionable.
 SEMII

Work on your event for the first 30 min of class today.

5.01 - Why people come to events

NC Marathon.....announcement
     3rd Block
          ACT Question of the day
          SAT Question of the day
HSM
 Closeout Sevices - Promotional goodies

Does Happiness have a price tag?

Are we really in control of our own decisions?

A card for those who can afford them...


Let's try something different.
     First - click here and using your real name - Fall 2012, create an ID
      Now that you are in the "class" of HSM, find Chap 17, limit the questions to 20, matching and take.  Good luck!

If this doesn't work - I will add the quiz in a bit.

Continue Chap 17

50 shades of grey
#4e5054, #272727, #282828, #292929, #2b2b2b, #2c2c2c, #2e2e2e, #313131, #323232, #343434, #353535, #373737, #393939, #3a3a3a, #3c3c3c, #3f3f3f, #404040, #424242, #444444, #454545, #474747, #484848, #4a4a4a, #4b4b4b, #4d4d4d, #4e4e4e, #505050, #515151, #535353, #565656, #575757, #585858, #595959, #5b5b5b, #5c5c5c, #5e5e5e, #616161, #626262, #646464, #656565, #676767, #6a6a6a, #6b6b6b, #6c6c6c, #6d6d6d, #6f6f6f, #727272, #737373, #757575, #767676, #777777, #7b7b7b, #7c7c7c, #7d7d7d, #7e7e7e, #808080, #818181, #838383, #868686, #878787, #888888, #898989, #8b8b8b, #8c8c8c, #8e8e8e, #919191, #929292, #949494, #959595, #979797, #9a9a9a, #9b9b9b, #9c9c9c, #9d9d9d, #9f9f9f, #a0a0a0, #a2a2a2, #a5a5a5, #a6a6a6, #a8a8a8, #a9a9a9, #ababab, #aeaeae, #afafaf, #b0b0b0

hahahahahahahahahahahaha

Thursday, November 8, 2012

11/8/2012 - Finishing up Events

SEMII
I found a wonderful article about event planning.  You should read.

Staging....look at the pool...really scary if you are afraid of the water.

Where should we have our next event?  Look here to find out.

Let's google "places for events High Point"

Hot toys for 2012 Christmas
     3rd Block
          ACT Question of the day
          SAT Question of the day



HSM
The new chapter begins......

Monday, November 5, 2012

11/7/2012 PLC in its awe inspiring wonderment

Quotable:
That some should be rich shows that others may become rich, and hence is just
encouragement to industry and enterprise.
--Abraham Lincoln (1809-1865)



SEMII
Trademark protection.....in advertising

Let's finish 4.02 and look into the jobs aspect of it all.
          Google.......Special events manager or special events job....etc   -   Job websites....Monster, Indeed.com, etc
          Looking back at 4.02 material......find three Event Manager jobs and see if they coorelate back to what we learned an Event manager should do.   Also...find out how much they pay if you can.
Are there any jobs close to us? 


A.   Describe necessary skills of an event manager.

1.    Teamwork.  The event manager must bring together and motivate diverse people to coordinate a successful event.

2.    Communication. 

a.    Clear communication of individual responsibilities must occur.

b.    Well-informed staff provide a more positive experience for the spectator. 

3.    Organization. 

a.    The event manager must develop a time-line for the event to run smoothly.

b.    Tasks must be delegated to the appropriate staff.

4.    Problem-solving.

a.    The event manager must be flexible and creative in professionally handling new challenges.

b.    The event manager must be capable of solving unexpected dilemmas.
              

TIPS - more than a pointy thing on a pencil   http://www.gettips.com/
          Article and punsihment for those who do
          Go Gophers!!!!!  Gophers allow alcohol sales in their cool stadium......what are they thinking????  Will the NCAA not stop this intrusion into the lives of regular citizens?

So..........How much does TIPS cost?  What is the goal of TIPS?   Can anyone do it?

TEAM

    3rd Block
          ACT Question of the day
          SAT Question of the day


HSM
Talking about product life cycle and competition......Mio

Cobranding....a product concept

A skewed sense of Maslow.....acceptence, love and esteem

Product, Positioning, Product Lines, width, etc, and all of that Jazz!

Price Matching


Product - Whirlpool - The New Model

Let's take a look at that test!

I will not be pushing out a test to you today....trying something different.
Go to Mr Murphy's website....document manager.....select the test I tell you to select - Think Post it note!
     ***warning, mess this up and I grade yours with the wrong key......clearly, this will not help you.
     ****Hope you remembered your cheat sheet....bwah ah ha ah ha ha ha ha ha

Test 9 11 10 - True False
Test 9 11 10 - Questions 13 - 20
Test 9 11 10 - Questions 21 - 30
Test 9 11 10 - Questions 31 - 38
Test 9 11 10 - Questions 39 - 45
Test 9 11 10 - Questions 46 - 51
 Test 9 11 10 - Questions 52 - 56
Test 9 11 10 - Essays



Friday, November 2, 2012

11/5/2012

Quotables



SEMII
Friday's Marathon drumbeat is getting louder

What?!?!?!?!? Canceled?

Sandy's fault...NYC Marathon canceled.

Airport....safety
       Now go and read about Lady Liberty......down below in the same article

Hurrican Sandy....before and after glimpse


     3rd Block
          ACT Question of the Day
          SAT Question of the day



HSM
Richard was lied to....

Thursday, November 1, 2012

11/2/2012 - Another day off next Tuesday?

Quotables:

Because I couldn't find just one to mock, here are 10

SEMII

NY Marathon...CEO, dodging questions.....

Halloween in perspective - economic impact of....
     Note not only the amount total in economic impact, but also the per person spending sduring Halloween.
Pandora - Contract Royalties for Artists
Hottest concerts tours now playing.
     Humoring me, find the average tix price for each "tour" [gross/seats = answer] of the top 5 performers.  First person gets a 3 point bonus on the quiz.

Quiz - 4.01/4.02

Let's finish 4.02

Indiana Fair Stage Collapse video
Indiana Fair Stage Collapse finding
Indiana Fair Stage Settlement

     3rd Block
          ACT Question of the day
          SAT Question of the day



HSM
Chap 9 Vocab test - (20) Twenty terms....good luck!
Let us continue and finish Chap 10.
Let us have a strong Friday.

Non Profit Pinterest
The non-profit advertising guide

Tuesday, October 30, 2012

11/1/2012 - November, Fall, and an hour more to sleep

Quotables:



SEMII

NYC Marathon - talk about being flexible as an event manager and unexpected expenses.

Fun for event Managers - Vonn to ski Men's event

Endorsements - Titleist - McIlroy separate after 5 years

Unexpected Expenses  - Hurrican Sandy

Flights Canceled - Hurricane Sandy

NY Marathon....still going strong....but with backlash

Parks and Rec....doesn't look good

Cancelations and insurance policies

More cancelations and loss of revenue

Contracts for Pandora....interesting


     3rd Block
          SAT Question of the day
          ACT Question of the day


HSM
Aren't we beginning Chap 10?
Remember the vocab test on Friday.
...Chap 9
Next Tuesday...Vocab Chap 11 and 10
Wednesday or Thursday for 9, 11, 10 test

 Non-profit guidelines


Monday, October 29, 2012

10/29/2012...Boo! hahahaha, I scared you!

Quotable:

Association

Who you hang out with determines what you dream about and what you collide with.
And the collisions and the dreams lead to your changes.
And the changes are what you become.
Change the outcome by changing your circle.

Seth Godin


SEMII
Read the quotable
Thank you for a great, no name written day on Friday.  Your reward has been posted.

Today, Retake on the Obj 3/Obj 2 test.....yes, the dreaded expenses test.

1st -
81956317370
Z. Elliot -
82073917370
3rd -
81949717370
 

     3rd Block
          ACT Question of the day
          SAT Question of the day



HSM
Let's talk.....War of the Worlds

Let's watch!....The Story of Stuff

Finish Chap 9

Thursday, October 25, 2012

10/26/2012...In Murphy's absence, the day the classroom stood still

Quotables:
The towels were so thick there I could hardly close my suitcase.
Yogi Berra



***Remeber the deal....do good and receive reward, do not so good and accept the consequences***


SEMII
The first part (30 min) of class will simply be the reading and extraction of key material from two wonderful articles.

The first, a short one concerning the set up of a U2 concert and everything involved in getting it to fruition.  Page 22-23 Feb/March 2012

The second, Super Bowl XLV, pages 36-40 Oct/Nov 2012 or around there.  No, this wasn't the most current one, rather, the one in Dallas at the new stadium...yes, the $1.3 Billion dollar one. 

Both concern themselves with facility managers and their roles within the context of these two high visability events.

Your job is to read both and list out (word document) the particular challenges the event team/manager faced in putting on such a show in each event.  Note the time required and the expense that most assurdily that came with the territory in hosting such an event. 

Thirdly, I wish you to find another article in any of the Facility Manager publications and tell me about it in one paragraph.  The third article must have something to do with the subjects we have dealt with in this class. 

These are not to be printed out.  All are to be done in the same word.doc.  You can email them to me.

Make sure you have your name and class block on each paper and in the subjectline of each email.

This will help me greatly.

The video will begin ~ 30 min into class....and last ~ 45 minutes.

The assignment is due by the end of class.

     3rd Block (best you start looking at these every day....bwah wa hahahahaha)
          SAT Question of the day
          ACT Question of the Day


HSM
Sit back and relax and POM wonderful presnts...The Greatest Story ever Sold

10/25/2012 - The mayan date draws near

Quotables
"the Olympics can no more lose money than a man can have a baby."
Jean Drapeau


SEMII
***Redo of Obj 3 test on Monday during class.  Best Grade prevails

Take the first 30 minuets and finish the 15 more venues from around the state on your google map.
     ****Remember!
          You need your gmail account to save a map
           15 more venues/facilities....all of a different nature.....seee 4.01 for guidance
             Don't be too influenced by your friends....once they have it, you cannot claim or use it.
              You will submit to me your link via mailto:murphyk2@gcsnc.com

London Olympics......costs are growing
So you want to be an athlete....can you redily afford it?
Olympics only take Visa...for a price
Athletes....again....still struggling
Sponsorships....it can be nice
Facilities!  Bah!  Let's talk about security!

If time, we broach 4.02

     3rd block
          ACT Question of the day
          SAT Question of the day



HSM
Start off with Seth Godin's commentary on Customer Service....honors kids should get it..

Vocab Chap 8

Continuing and hopefully finishing Chap 8 material


Tuesday, October 23, 2012

10/23/2012 - Wisdom

Quotable
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
Confucius



SEMII
Continue Obj 4 - Facilities.

Facilities tour - virtual
Emerates Stadium Tour
Olympic stadiums
Bank of America Stadium
Navy-Marine Corp Memorial Stadium
Bird's Nest
TPC Sawgrass
Cowboys Stadium

Project




     3rd Block
          SAT Question of the day
          ACT question of the day



HSM
Continue Chap 8
Are you ready for the vocab?  Technically today is the third day we have started the chap....fair game this week.

Friday, October 19, 2012

Friday - 10/19/2012



SEMII
 Finish your event prior to lunch.
 Begin 4.01 - understandinf facilities

      3rd Block
           SAT Question of the day
           ACT Question of the day


HSM
Chap 8

Thursday, October 18, 2012

Thursday....after a day of rest

Quotables:
Inspiration exists, but it has to find us working.
Pablo Picasso

SEMII


Branding is Fun!


Test! - I know, what fun!

1st    - 
81956316899

Coop    -
82073916899

3rd    -
81949716899


When you finish the test, please finish your event.  I will thrash them by the end of class.

     3rd Block
          SAT Question of the day
          ACT Question of the day


HSM
Test - Enjoy!
Mears
Part 1 - Multiple Choice
Part 2 - Questions 13 - 22
Part 3 - Questions 23 - 32
Part 4 - Questions 33 - 36
Part 5 - Questions 37 - 44
Part 6 - Essays