12/1 Santa and his Reindeer arrive in just 24 days!

Just for fun in honor of Food, inc.

Break out the jello kids, we are going to the rodeo!

SEM

Payday loans - Niche Marketing at its best.

Wrap up of 5.02

5.03 on the horizon

5.02 quiz on Friday

HSM

11/28 Turkey day now over, Let the diet begin!

For all classes...
Seth Godin post

SEM
Quiz tomorrow covering 5.01 and the beginnings of 5.02
Events this week
Prep for Outside Classroom Activity
Finish 5.02

HSM
Test hand out at the end of the class
Go over one of the essay questions...really fun!
Finish Chap 8
More????
Tomorrow is the vocab from Chap 8...Yeah!

11/22 A day without Turkey is a day without life smothered in Gravy

SEM

Pushing on, let us put Motivational factors to rest and move to Product Positioning and image/branding.

Let us start by covering "What is your image/brand?"

What is it you say? Let us learn here.

So knowing a bit more of the terms, is a brand what you say? or is a brand what they say?

Tha positioning aspect is the "making room" in the hearts and monds of the people. As I once read, positioning is the foundation of the brand, but it isn't the brand itself. Positioning allows for the individual, group, village, culture to fill in the vacancy/vacuum with what they know or are told. It allows the company to "start anew" to reach the preference and action levels of motivation.

5.02 complete



HSM
A short story in Price Anchoring...Culture anchoring. Cultural bias - what is it?
A preface of what we buy and why.

Are we ethical? We have been through the writings of ourselves, talked incessantly about our decisions and where we think we are as a human being and of our place in this world. Today I wish to change even that fabric of reality. The only thing I ask is that you are open to this new idea.

We will begin our day with a little video. Though linked here, allow me to illustrate it on the big screen. - Dan Ariely - Our Buggy Moral Code {16 min}

Take away?

Once more we visit with Dan Ariely in his discussion of our Consumer Buying Decisions. Do we really make up our own minds? or do we allow other to essentially make our minds up for us, especially with harder decisions? This sense of "preference" is something that for common place things/known things we have. But what if we move you past the mundane and take you to a decision you have never made? What will you choose? This small tidbit should show us.

And taking this further, allow us then to talk about self deception...truly the hallmark of our own psyche. All of this through the power of performance and a bit of magic.

11/21 Happy Turkey Day...almost

Gobble Gobble Gobble
Gobble Gobble Gobble
Gobble Gobble
Gobble Gobble Gobble

SEM

1/ Interims
2/ Let's talk Panther Football
3/ Lesser sports....
4/ Spoiled Brats...
5/ Out of the Woods

Finish 5.01

Quiz on tuesday


HSM
Chap 8
Chap 9
Chap 11
Chap 10

11/17 Murphy?!?!?! When are you coming back?

Week Update - Thursday

1. To answer the title, soon. I will return on Friday.


2. Today you get a movie as promised, but as stated below, it is my choice of a movie.


3. Welcome to Food, Inc, a delightful movie outlining the processing of our entire food system.


4. SEM, pay careful attention to the elements of an event. Expand your understanding that virtually anything can be considered an event.


5. HSM, think back to chapter pasts where we discussed Environmental Scanning. In that chaptwer, we discussed there are governmental forces out there dictating what and how we can alter the marekting mix or what affects the implimentation of our marketing mix on the environment/market at hand. This movie should show forth some real truths of how we are all manipulated into thinking certain ideals about some of the most basic commodities....food.


6. Enjoy!

Week Update - Wednesday Personal Finance Continued

1. you should have worked through the Personal Finance (Virtual Business) at the very least Lesson #1. If you did not get to finish, there may be time after the video to do it then. Please do not be ignorant and a bit stupid as to do it through the video.


2. Today you will be watching The Secret Life of the Credit Card. What is more liberating than to immediately gratify yourself by using "plastic" to get what you want. This, in no small part, was a deciding factor to the overall housing crisis we experienced and still are experiencing. More to come off of that.


3. Concerning the video - The Secret Life of the Credit Card
   Your student ID # (lunch number) will guide you to the appropriate question.
   Find the 5th number of your Student #. If 1-5, you have your question #.
   If 6-9, subtract 5 and there is your number


4. Video itself - don't worry, it will be shown up on the board. The link is provided if you feel gumption to look at it later at home.


5. Questions as you go - click hereBe prepared to give account as to the answer of assigned question.


6. Explore this companion site. Read over the answers to better understand what the credit cards have done


7. Cultural Divide - How other countries handle their consumer debt.
   


8. If there is time after you watch the video, do the "Questions as you go", explore the companion site, and read the Cultural Divide - then you may go finish your lesson #1/ Lesson #2. If you have to stop before finished, you can save the game at that time. There is the Lesson #1 (or 2,3,4 etc) online when you open up the lesson itself. You read through the tutorial, you can find it. remember that this still counts as a grade for the time I cannot be with you.
   

-------------------------------------------------------------


SEM
Let's do the week

Monday - Phobias, Finance intro, a little more on 5. Plug bonus opportunity on Tues/Wed
Tuesday - My Bus training begins. meditate on Obj 5. Personal Finance Activity.
Wednesday - Personal Finance Continues. Secret life of the credit card.
Thursday - Another video opportunity...my choice.
Friday - I return. Judgement day as well should one have choosen poorly in my absence.
Discussion questions from The Secret Life of the Credit Card - click here


HSM
Monday - Phobias, Finance intro, a little more on 7
Tuesday - My Bus training begins. Personal Finance Activity.
Wednesday - Personal Finance Continues. Secret life of the credit card.
Thursday - Another video opportunity...my choice.
Friday - I return. Judgement day as well should one have choosen poorly in my absence.

Enjoy the week!

11.7.11 Reflections in the mirror

A little reflection will show us that every belief, even the simplest and most fundamental, goes beyond experience when regarded as a guide to our actions.
William Kingdon Clifford

By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
Confucius


SEM
Mon - Contracts and Riders
Tues - Test Obj 4
Wed - Intro Obj 5
Thurs - Continue Chap 5
Fri - Veterans Day

HSM
Mon - (1) Turn in your Culture/Values write up
(2) Your turn to teach. I grow weary - Chap 7 on Tap
Tues - (1) Quiz Chap 5
(2) insights of Chap 7 - again, your turn to teach
(3) What is your Segmentation?
Wed - (1) Chap 7
(2) Quiz on the agenda for Thursday
Thurs - (1) Quiz on Chap 7
(2) Decide on Test Date
(3) Explore TED (if time allows)
Fri - Veterans Day

11/1 only 44 days to go in the semester

Quote:
"Better to play well and lose than to play poorly and win"
~Murphy

SEM:
- Your chance. Clearly there is a disconnect between this class and your mental state. What can I do to make it more real for you?
-please note, it isn't in the football states/online games/fantasy football that this becomes real.

5 minutes to think and we will begin.

Quiz 4.01 - 4.02


HSM:
Vocab mini test
Tomorrow is quiz

Chap 5 wonderment

10/31 Boo! hahahahah

SEM
So we have talked about expenses, Facility Management, and a bit about Event Management.

So what about the real economic impact of an event.

Seeing that it is Halloween (bwah ah ah ha h ah ah ha ha - Thunder/lightening), I want to know the economic impact of Halloween. Clearly there must be economic justification to themadness we endure every year.

In fact, while we are on this subject, What was the economic impact of the Furniture market to our city/region?

After this we will proceed with 4.02 and complete in the next day or two.

Thanks!



HSM
HALLOWEEN!
Need Recognition in the time of terror! bwahahahahahaha!

Chap 5

10/20 ...with Friday right around the corner

Seth Godin's blog - click here

SEM:
Finish Activity 5
Begin 4.02
Plan for the test ahead.

Quiz Tomorrow....4.01


HSM:
Quiz....yeah!
Chap 6 review
Chap 5 beckons

10/18 And the band keeps playing

SEM:
We are going to change things a bit.
Follow Mr Murphy's lead in looking over at Obj 4.01.
We are going to do one of the activities - Activity 5.
Please do in a word document.


HSM

Test Return
Plan for reworks
Chap 6 continues.
Quiz on Wednesday

10/14 Um, hey! where's the Party?

Quotable:
All the world is a birthday cake, so take a piece, but not too much."
George Harrison

SEMII
Welcome in to a wonderful day. Hopefully Tennis will begin today and the Conference matches will complete with the SW ladies coming out victoriously in the end.

As in everyday I cannot make it with you, therein lies a contract, an agreement concerning my expectations for the day on your behalf.

Play nicely with the activity I left you and be rewarded...a bonus quiz, test, etc.
Play poorly and there will be dire consequences.

If the teacher has to put your name down on paper or talk with me concerning your behavior upon my return, Mr Murphy will be none too happy. Neither will you when I see you next. Be what I know each of you can be, the success I know you are today.

HSM
So as not to burn time off of our already short semester together, in my absence, on my birthday, I left you an assessment as I have promised. Your half or front sheet in hand, you should have no problem working through the material presented.

Upon half way through, you should begin to wonder why you didn't read the material, instead, took the easy way out by cramming and copying another person's notes. Oh well!

In my absence, today will also have it reward. You will be rewarded for doing well today and not disturbing the powers that be.

As always, have fun.

Murphy

Thursday...one more day to Mr Murphy's birthday.

Quotables:

"Maturity has more to do with the types of experience you've had, and what you learned from them, and less to do with how many birthdays you've celebrated."

SEM:
We began Tuesday with the NC state-wide facilities project.
Bringing it a bit closer to home,
We will repeat this exercise, but with only High Point in mind.
Close surrounding areas, but not Greensboro, W-S, Lexington.
High Point, Thomasville, Archdale/Trinity, Oak Ridge only please.

15 facilities. Minimum of 5 of each type (Sports and Entertainment facilities)


HSM:
Hope everyone's College visit (wink, wink, nudge, nudge) went well.
Especially you Ms. Lenio.

Test has been changed...tomorrow.
Friday is the new golden day to celebrate Mr Murphy's birthday.
I am partial to fudgy brownies, not crappy dried out ones.

We will continue Chap 6 - Business Marketing.

Enjoy!

Mr Murphy

10/5 Tomorrow is Interim

Quotables:

All of us could take a lesson from the weather. It pays no attention to criticism.
~Unknown

SEMII:
Re-take the Obj 3 test - expenses


HSM:
Vocab Mini-test

Click here for the article

Want to try a breakeven model for you.

Finish Chap 19...if possible.

10/3 5 weeks done, let us now get to work

Quotables:
The Latest Decalogue

Thou shalt have one God only; who
Would be at the expense of two?
No graven images may be
Worshipped, except the currency;
Swear not at all: for, for thy curse
Thine enemy is none the worse;
At church on sunday to attend
Will serve to keep the world thy friend;
Honour thy parents; that is, all
From whom advancement may befall;
Thou shalt not kill; but need'st not strive
Officiously to keep alive:
Do not adultery commit;
Advantage rarely comes of it;
Thou shalt not steal; an empty feat,
When it's so lucrative to cheat;
Bear not false witness; let the lie
Have time to on its own wings to fly:
Thou shalt not covet, but tradition
Approves all forms all forms of competition.

~Authur Hugh Clough (1819-1861)


SEMII
1st block - Event planning. Please open up 3.03. Read (yeah, I know), read the activity and begin. Good luck. I will pop in during the class of the class to make sure you have details needed to make it a successful project. This will count as both a test (10point) and a quiz (5 point). Please do not slack off or your grade will be no help to you, rather to the detriment of your grade. You will be asked to present your event.

Good luck!


3rd Block - Test. Spend approx 10-15 minute studying. We will begin the test immediately upon return from lunch. Yes, please look over the expenses worksheets again. Quiz each other and get ready!



HSM
1/ Tests handed back. I need corrections on Wednesday. Version of test, questions written, correct answers given, page from the book where the answer was found required as well. Also include the original answer sheet. Thanks!

2/Chap 19

9/28 "...the Earth say hello!"

Quotables:

" A budget should reflect the values and priorities of our nationand its people."
~Mary Landrieu

"A budget tells us what we can't afford, but it doesn't keep us from buying it."
~William Feather



SEM II:
1/ Quiz
2/ Complete 3.02
3/ Worksheet - Team Exercise


HSM:
1/ Quiz
2/ Complete Chap 3
3/ Write Questions for Jeopardy
4/ Look ahead at Chap 19

9/26 Come Quick! I have found the Target Market!

People do not know what they want, they only want what they know.
~Unknown


SEM
Conitnue Obj 3.
Revenue and Expenses.
It's all about the Benjamins


HSM
Let's look together at targeted marketing ads. Please note the intended audience and the playfulness of many of the ads, but first, an article:

http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207

Before we really get started, thing through this past weekend and convey to the class some marvelous ephiphany of the marketing your eyes were illumiated to over the past weekend.

Continue Chap 3 - Slide 38. Let's talk McDonalds

9/23 And the rain fell down down down

Quotables:

A man without ethics is a wild beast loosed upon this world.
Albert Camus

Action indeed is the sole medium of expression for ethics.
Jane Addams


SEM:

“Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one.”

Benjamin Franklin quotes We begin the discussion on Money. But first, Pick up your things and swap seats. Cannot sit with the same wonderful people you sat with before. Must intermingle. Now, an article on Kodak. Please reseach Kodak for 10 minutes telling me their business mindset/product base and the difficulties they had recently. Read Article Begin Obj 2.03 HSM Test corrections due. Let's take the Vocab Test. Chap 3 continuance :)

9/22 What is it Bear, do you smell something?

Quotables:
History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."
~Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988


First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII - and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.
~Douglas Adams

SEMII
Your first Test now in the books, let us turn ahead to things unlearned.

1/ For the Last objective, though the knowledge of an organizational chart was needed, the ability of creating one was not. As a stretch exercise, you are to create one for the CTE Department including the Principals (AP's too) as well as support staff. Make sure your Organizational chart depicts reporting structures and hierarchy.

2/ Article review and timed write. 100 words concerning the article please...20 minutes.

3/ Break out Obj 3 if time.

HSM
We have begun the journey of our own selves by discussing the finer points or Morals, ethics and standards. We have also seen thhe emergence of ethics in the workplace (code of ethics)simple because people, if left to their own devices, cannot be trusted implicitly.

We now journey past the initial value systems we have and into the heart of the matter of what it is that ultimately guides (decides) our buying behavior.

We understand that the 4 P's of marketing is the only thing that we as Marketers can ever change to get the Target Market to want...desire...act upon in the form of "buying" (ideas or products).

Now we get to explore more in depth as to the buying decisions that ultimately lead us to perceive the image we have of ourselves and of others.

9/21 Morals, Ethics and Standards Oh My!

Quotables:

Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
~John Fisher, The Plot to Make You Buy, 1968


In general, my children refused to eat anything that hadn't danced on TV.
~Erma Bombeck

SEMII
Test Day. Hip Hip Hoorah!, Hip Hip Hoorah!

Look at the top of the Blogspot. Click on the patent article. Read it. Understand it.


HSM
Though we have now defined Morals, Ethics and Standards, we push forward through relevant marketing environment concerns we have, the influence therein and our abilities (or lack of) to change what seemingly does not change.

Look down below at the Adweek headlines on the bottom left of the Blogspot. Find an article that relates to marketing as we understand it to be. Read it.

Back to the grind. Chap 2.

I surprise also awaits you under the Document Manager.

Enjoy!

Murphy

9/15 Test Day Reprieve

Quotables:

So long as there's a jingle in your head, television isn't free. ~Jason Love

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. ~Marya Mannes, But Will It Sell?, 1964


It is our job to make women unhappy with what they have. ~B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992


SEMII
1/ Prepare for the quiz on Friday!

2/ While you are perusing the material we covered Tuesday, I will be calling you up one at a time for interims.

3/ Classmates will describe in further detail the ongoings of the Title IX ruling and other ADA facts

4/ 2.03

4.5/ Paper assignment

5/ Small Activity (if time)


HSM

1/ Test has been delayed. Friday now.

2/ Go over pertinent Chap 2/1 material. Day off = Brain off. Yes this is a gift. You are welcome.

3/ Begin 1.03 Understand social responsibility, ethics, and the external marketing environment(Chapter 3)

4/ Paper assignment