Monday, May 6, 2019

Monday, May 6, 2019 A birthday, no, correction, two will be celebrated this week.

Quotables

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES



                                                                                                                                                    
H STRATEGIC MARKETING

Chap 7 and 9 Due by Thursday

The promotional mix consists of four key components.
Advertising
Public relations
Sales promotions
Personal selling

The communication process.
The communication process consists of the following components:
Sender and encoding.
Message transmission.
Receiver and decoding.
Feedback.
Blogging has a profound impact on the communication process.

The goals of promotion include:
Informing.
Persuading.
Reminding.

The AIDA concept of communication is the most common model for communicating a message.
Attention
Interest
Desire
Action

The factors that affect the promotional mix include:
Nature of the product.
Stage in the PLC.
Target market characteristics.
Type of buying decision.
Available funds.
Push and pull strategies.

Integrated Marketing Communications is a philosophy that demands all communications be integrated and consistent when delivering a message to the consumer.


                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING I

Think of  your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}

                 Snack food
                  Toy
                 Item
                 toothbrush

Quiz on Tuesday
Let's discuss which sections


2.08
Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
Describe services offered by each type of advertising agency.
Identify factors that affect how advertising agencies are organized.
Describe departments in advertising agencies.
Discuss how advertising agencies are set up, or structured.
Explain how advertising agencies are paid for their services.




Structure of an Advertising Agency



Defining Sports Sponsorship and Brand Representation

NCAA, colleges pushing the envelope with sports marketing



2.09

Identify types of promoters.
Describe responsibilities of promoters.
Identify benefits associated with using promoters.
Explain criteria/considerations for selecting promoters.
Demonstrate procedures for assessing the need to use promoters.
How to prepare a budget slideshow

Distinguish among methods for determining promotional budgets.
Explain how a promotional budget is allocated.
Describe factors that impact the allocation of money in a promotional budget.
Describe guidelines for preparing a promotional budget.
Demonstrate how to prepare a promotional budget.



Bar Sued….Stupid tv remote


Don’t Count your chickens until they are hatched



Design a budget for the “new place” you will be moving into come the fall.  Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.
Step 2:  Reverse engineer the $ needed to support your pipe dream.  Remember that taxes take out approx 25% or more of your income.

Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page

Big Project
Event Promotion/Coordination/PPT Pjt



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Thursday, May 2, 2019

Friday, May 3, 2019 Throw Back Friday?!?!?!?!?! Ok, no, just a regular Friday

Quotables

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U5 Assessment 4 on Friday, May 3 - no redo

U5 Assessment 5 next Tuesday


Post AP material

Please fill out every day when you come into class...on weekends too.










Imitation Game is on Netflix


Post AP
Lesson 2




                                                                                                                                                    
H STRATEGIC MARKETING

Chap 5 by yesterday
Chap 6 by Friday

Let's chat a bit more about it.
5.02 - Pricing cont
Prices are important because they determine revenues and ultimately profits for a company.  
Managers use a four-step process to set prices.  
     Establish pricing goals.
     Estimate demand, costs, and profits.
     Choose a price strategy.
         Price skimming
         Penetration pricing
         Status quo pricing
     Fine-tune the base price with pricing tactics.
         Price adjustments
             Discounts
             Allowances
             Rebates
            Value-based
Geographical pricing
Unique or other pricing tactics
Product line pricing

An important consideration in the pricing process for managers is that of legal and ethical factors.  These factors include:
      Unfair trade practices.
      Price fixing.
      Price discrimination.
      Predatory pricing.
Grocery Store Research - click here

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING I

In endorsements, No athlete is a sure thing

Permission Granted - LAP
NFL still king in sports licensing, fans

Main goals & objectives in sports licensing

US Patent and Trademark Office Slideshow

USPTO Basic Facts - WS/Questions

Think of  your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
                 Snack food
                  Toy
                 Item
                 toothbrush

Quiz on Tuesday
Let's discuss which sections



Posted by at No comments:

Thursday, May 2, 2019 What a great rest! Let's get to work.

Quotables

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U5 Assessment 5 on Friday, May 3 - yes redo's


Post AP material

Please fill out every day when you come into class...on weekends too.










Imitation Game is on Netflix


Post AP
Lesson 2




                                                                                                                                                    
H STRATEGIC MARKETING

Chap 5 by Thursday
Chap 6 by Friday

Let's chat a bit more about it.
5.02 - Pricing cont
Prices are important because they determine revenues and ultimately profits for a company.  
Managers use a four-step process to set prices.  
     Establish pricing goals.
     Estimate demand, costs, and profits.
     Choose a price strategy.
         Price skimming
         Penetration pricing
         Status quo pricing
     Fine-tune the base price with pricing tactics.
         Price adjustments
             Discounts
             Allowances
             Rebates
            Value-based
Geographical pricing
Unique or other pricing tactics
Product line pricing

An important consideration in the pricing process for managers is that of legal and ethical factors.  These factors include:
      Unfair trade practices.
      Price fixing.
      Price discrimination.
      Predatory pricing.
Grocery Store Research - click here

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING I

Discuss reasons for obtaining endorsements.
    Describe benefits obtained from endorsements.
        Explain considerations in obtaining endorsements.

          Demonstrate procedures for obtaining endorsements
            2.07 ppt - Day 2  Slides 10-24

            Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
              Explain reasons for licensing programs.
                 

              Discuss reasons to register marks.
              Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
              Distinguish between internal and external administration of licensing programs.

                Compare exclusive and nonexclusive merchandise categories.
                  Describe the information to include in application for potential licensees.
                  Explain the components of license agreements.
                  Demonstrate procedures for developing a licensing program.
                    How to choose the right athlete to endorse your brand.
                    Endorsements aplenty for Danica Patrick
                    Marketing Maria: Managing the Athlete Endorsement
                    15 biggest Sports Marketing flops
                    In endorsements, No athlete is a sure thing


                    Permission Granted - LAP

                    NFL still king in sports licensing, fans

                    Main goals & objectives in sports licensing

                    US Patent and Trademark Office Slideshow

                    USPTO Basic Facts - WS/Questions

                    Think of  your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
                                     Snack food
                                      Toy
                                     Item
                                     toothbrush

                    Quiz on Tuesday
                    Let's discuss which sections

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