Wednesday, May 2, 2018

Wednesday, May 2, 2018 John Wayne said it best....

Quotable




Customer Buy-In, Think IMC

SEMII 

SEMII - Right of Publicity - apparently not

Google Trends - Greatest thing ever


                                                        
                                                            
MARKETING

Quiz, 3.05/3.06 on Thursday

Obj 3,2,1 test coming soon (next week)  ...60 questions.

   1/  Max Price
   2/ Min price
   3/ Variable price



3.06 LAP Make Cents! - Friday, March 4
3.06 Questions - Make Cents
http://www.quia.com/quiz/6582278.html


Pricing and the Marketing Mix


Software to Help You Set Prices

Product Life Cycle & Price Strategies

Product Life Cycle Stages: Pricing Levels & Strategies


Distribution Pricing Strategy

FUN!


Pricing Violations - Whole Foods


Men v Women

Loss Leader

Bait and Switch

What is Price Discrimination?

Pricing Decisions
(Long but good - 5 slides)

Anti Dumping Laws

Predatory Pricing

Price Fixing / Collusion

Price Fixing - North Carolina - Milk

Look up Price Fixing North Carolina
What types of Collusion did you find?


Given a list of 10 grocery items that can be found in grocery stores, convenience stores, warehouse clubs, etc., determine the price of each product at the locations specified by your teacher. Discuss reasons for the differences in prices at the various locations.
    Walmart.com
    Lowes Foods
    Harris Teeter

Must “File” “Make a Copy” into your google drive….make sure you signed in!

Imagine that you are starting a business. Identify factors that would affect your business’s pricing decisions. Record these factors, and discuss them with a classmate.

Issues affecting price

Setting your Price - read the bolded words and understand a bit from them

Amazing!!!




Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/

Story of Electronics - 8 min

http://storyofstuff.org/movies/story-of-electronics/




                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING
Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI

Maersk - Emma




You recently took a position with Cowboys, Inc.

We are planning a meeting to take place next Monday here at Southwest Guilford High School at 8:00 a.m.  This is an important meeting that will determine the future of this company.
You are given the task of setting up transportation and lodging to and from the meeting for each of the meeting attendees.
The meetings will start next Monday at 8:00 a.m. and last four days.  The meetings will end on the fourth day at 5:00 p.m.
You have been given a budget of $4500.00 total for transportation to and from the meeting and lodging for all of our meeting attendees.

Our Attendees:
John Weston, Pittsburgh, PA
Juan Garcia, San Antonio, TX
Kristine Cook, Des Moines, IA
Victor Hernandez, Little Rock, AR
Jennifer Richardson, Los Angeles, CA


Tuesday, May 1, 2018

Tuesday, May 1, 2018 At last! May!!!!! April showers no more...only flowers from here on out

Quotable



Google Trends - Greatest thing ever


                                                        
                                                            
MARKETING

Obj 3,2,1 test coming up late this week...60 questions.


3.06 - What is a good price?


3.06 LAP Price is Right!   - Due May 2 (wednesday)

  1. Participate in a class debate about the ethics of pricing a product as high as possible due to high demand. Examples to consider are oil prices and popular cars.

Drug company raise prices 5000% for AIDS drug - From $13.50 to $750 a pill


[5-85]
a. Describe the characteristics of effective pricing.
b. Explain what is being priced when prices are set for products.
c. List factors that affect a product's price.
d. Describe how pricing affects product decisions.
e. Explain how pricing affects place (distribution) decisions.
f. Describe how pricing affects promotion decisions.
g. Explain pricing objectives.

[5-87]
a. Define the following terms: price fixing, predatory pricing.
b. Identify ethical considerations in setting prices.
c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d. Explain how pricing tactics can relate to social responsibility.

[5-89]
a. Identify ways that the use of technology impacts the pricing function.
b. Explain specific applications of technology in pricing.
c. Describe benefits of automating the pricing process.
d. Discuss risks associated with automating the pricing process.
e. Explain how automating pricing facilitates targeted pricing.

[5-91]
a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b. Describe laws affecting pricing.
c. Explain positive effects of pricing laws.
d. Discuss negative effects of pricing laws.
e. Explain the impact of anti-dumping laws on consumers.


[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.


Questions!!!!!

Pricing Decisions
http://www.knowthis.com/pricing-decisions



Coffee Shop
http://www.coolmath-games.com/0-coffee-shop

Story of Bottled Water - 8 minutes

http://storyofstuff.org/movies/story-of-bottled-water/

Story of Electronics - 8 min

http://storyofstuff.org/movies/story-of-electronics/




                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING

Test Tuesday, 45 Questions
FY2WE5RA4
Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI


  1. Define the term distribution system.
  2. Explain differences between distribution systems for tangible products vs. intangible ones.
  3. Describe the distribution system (i.e., channel of distribution) for sports activities.
  4. Explain the distribution system for sporting goods.
  5. Discuss the distribution system for sports business services.
  6. Describe the distribution system for sports entertainment/spectator sports.
  7. Explain the distribution system for sports media.
  8. Discuss the impact that the type of consumer has on sports distribution systems.
  9. Identify types of intermediaries used by sports marketers.
  10. Describe examples of direct and complex (indirect) distribution systems in sport marketing.


Additional ppt Distribution



Kraft US Production and distribution





Walmart DC schematic


Walmart DC map - 200 mile radius