Kickstarter.com Play around and find a cool one for me to give to Avis as a gift
MARKETING
Test on Today!
QA3JA6
Begin Pricing Project - From here on out, do your pricing project everyday you come into class. - I will not remind
Please email me the shareable link so I can comment and grade by the end of 4th block today.
3.01 Vocab - Friday - 15 matching
Read and do the following assessment.
Unlimited attempts.
I will grade on Friday - 4th block (2:05pm)
When you do in class, leave up on your screen so I can verify the totals at the end of class.
If at home, screen shot and save - email if it doesn't come through
I will announce off every day who has finished
Self read (PLC articles)
Product Life Cycle overview
Slug Slime Project
Story of Stuff - 22 min
Story of Electronics - 8 min
Project
3.01 PSM Project - Grocery Store - Bonus Project worth 5 points (Due by Friday, Nov 10, 2017 - Issue Friday, October 27, 2017)
SPORTS AND ENTERTAINMENT MARKETING
Must find time before or after school in the next week to go over your plans and I will assist you too! How cool!
Have some ideas and a few companies to draw from prior to coming to see me.
Due Nov 19. Beginning of class
How do you build and maintain fan support, not ho hum fan support, but in your face, awesome support?
How many people will it take for you to live your life as a microcelebrity? More so, how many fans does your team need to be considered as one with the community?
Identify bases of the sport/event product that can be used to maintain/build fan support.
Describe techniques that can be used to maintain/build fan support.
2.05 guided notes
1000 True Fans
http://kk.org/thetechnium/1000-true-fans/
Show the kids Cowboysports.org
The Psychology Of Social Sports Fans: What Makes Them So Crazy (Long - but really good
http://www.sportsnetworker.com/2012/02/15/the-psychology-of-sports-fans-what-makes-them-so-crazy/
Why pro sports franchises succeed. . . and fail
http://tpssportsmarketing12student.wikispaces.com/file/view/Sports+Brief+8.pdf
1000 True Fans
http://kk.org/thetechnium/1000-true-fans/
Show the kids Cowboysports.org
The Psychology Of Social Sports Fans: What Makes Them So Crazy (Long - but really good
http://www.sportsnetworker.com/2012/02/15/the-psychology-of-sports-fans-what-makes-them-so-crazy/
Why pro sports franchises succeed. . . and fail
http://tpssportsmarketing12student.wikispaces.com/file/view/Sports+Brief+8.pdf
LAP - Play to the Fans
2.05 LAP - Play to the Fans #11Qs - Due by Friday 4th block
http://www.quia.com/quiz/6548460.html
2.06
- Define the term “ambush marketing.”
- Identify reasons that businesses use ambush marketing.
- Discuss ways that ambush marketing can be effectively used as a marketing strategy.
- Explain the impact of ambush marketing on sponsorships.
- Demonstrate procedures for identifying ambush strategies to use at events.
- Define the term “viral marketing.”
- Explain the importance of viral marketing.
- Describe principles of viral marketing.
- Discuss viral marketing strategies.
- Demonstrate procedures for developing viral marketing strategies.
WSJ - Ambush Marketing
Ambush Marketing - people arrested and fined
Forced to watch a game in their underwear
Look up Ambush Marketing/Guerilla Marketing Examples
Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.
5 Marketing Principles learned from Viral Marketing
9 Universal Principles of Viral Media Sites
