Marketing

Tuesday, February 7, 2017

Tuesday, February 7, 2017 When the alarm clock went off this morning, I only wanted 5 more minutes....

Quotable

What posterity has done for us

Sir Boyle Roche famously said, "Why we should put ourselves out of our way to do anything for posterity, for what has posterity ever done for us?"

Quite a lot, actually.

We were born into a culture that took generations to create. The people who came before us built a civil society, invented a language, created a surplus, enabling us to each grow up without contributing much at all for the first 15 years of our life. Posterity, as created by the folks that came before, solved countless problems so we could work on the problems that lie ahead.

Posterity gave us jazz, the scientific method and medicine. It gave us a stable platform to connect, to invent and to produce.

We are someone else's posterity. Each of us is here, and is able to do what we do, because others did something for posterity.

In many ways, our contributions to each other and our culture are a tiny repayment of our huge debt to people we'll never get to meet. People who sacrificed and stood up for posterity. Otherwise known as us.

I've never met anyone who honestly felt that they would have been better off living at the beginning of any century other than this one.

And our job is to build the foundations necessary for our great grandchildren to feel the same way about the world they're born in.

It's only fair, isn't it?

~Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

SEMII

1.02 Legal Issues b

1.03 Objectives

Explain the terms reserve clause and free agency.
Compare and contrast players’ unions with traditional labor unions.
Explain the relationship among owners, agents and players.
Describe reasons that players’ unions were established.
Discuss the purposes of players’ unions.
Identify issues with which players’ unions deal.
Explain positive/negative outcomes associated with players’ unions.

The Rise of Labor Unions in Pro Sports

Cesar Chavez of Baseball

1.03 - Labor Unions ppt
1.03 Labor Unions b ppt

Collegiate in depth look into Labor Unions - Labor Unions...in depth

http://www.sag.org

1.03 SAG Activity

MARKETING

http://ttsreader.com/

1.04 Shampoo Activity

1.04 Shampoo Bottle

Powerpoint:

1.05 Marketing Data Decision Making

LAP:

Data Do It - 1.05 LAP - Data do it

Data Do It - LAP Quiz
http://www.quia.com/quiz/6178003.html

Loyalty Cards

http://www.nbcnews.com/video/nbc-news/24792539#24792539

5/ Class discussion - Last time you went shopping, what types of data did the store collect on you.

6/ Project:

Mini Project using Movoto

Understanding Data
Data Collection
Secondary Data
Usage for data in making sound business decisions

27262
27517
27405
27410
Assignment Sheet

Download/Copy to your own Google Drive and we will will begin

Monday, February 6, 2017

Monday, February 6, 2017 Another week...another full week.

Quotable

It's almost impossible to sell the future

If you're trying to persuade someone to make an investment, buy some insurance or support a new plan, please consider that human beings are terrible at buying these things.
What we're good at is 'now.'
Right now.
When we buy a stake in the future, what we're actually buying is how it makes us feel today.
We move up all the imagined benefits and costs of something in the future and experience them now. That's why it's hard to stick to a diet (because celery tastes bad today, and we can't easily experience feeling healthy in ten years). That's why we make such dumb financial decisions (because it's so tempting to believe magical stories about tomorrow).
If you want people to be smarter or more active or more generous about their future, you'll need to figure out how to make the transaction about how it feels right now.

~ Seth Godin