Thursday, October 6, 2016

Friday, October 7, 2016 One more week - a birthday anew

Quotable

Do what you're good at, or...

get really good at what you do.
You have nearly unlimited strategic choices and options about your career and what your organization does.
Which means you can focus on doing things you are truly good at.
Or, if a particular task, project or career is important to you, you can do the hard work to get good at it.
But it makes no sense at all to grumble and do something poorly. To insist that the competition is playing unfairly. To try to persuade your market that their standards make no sense...
The market is selfish. It doesn't care a whit about how hard you're working or how difficult the task is. If someone else is consistently telling a better story (and delivering on it), the market will find them.

Seth Godin

                                                        
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

May wish to study for the first 5
Ticket out the Door today! - best you ask
2.06 Vocab   Wednesday, Oct 12
HW - Due Tuesday
Chap 21 p 258 HW
2.05
What are the benefits for good customer service?
Today we will continue the joy we know as Customer Service.
You will need to find 3 stores (different from your neighbors or their neighbors) and bring it up on your computer as to their Sales/Policies.
quickly now, I am waiting

Students will develop sales/return policies  for a “store”
http://www.customerexpressions.com/cex/cexweb.nsf/(GetPages)/dc2a6eb176d042bb8525701200521182


Customer Service

Stew Leonards
https://www.youtube.com/watch?v=vJAnuXltFAE

Powerpoint (Review):

Handle difficult customers (CR:009)
a.    Define the following terms:  disagreeable customer, domineering/ superior customers, dishonest customers.
b.    Identify types of difficult customers.
c.    Describe categories of disagreeable customers.
d.    Discuss categories of domineering/superior customers.
e.    Describe ways in which customers are dishonest.
f.    Identify situations in which customers become difficult.
g.    Explain reasons for handling difficult customers.
h.    Describe general guidelines for handling difficult customers.
i.    Explain specific guidelines for handling types of difficult customers.
j.    Demonstrate procedures for handling difficult customers.

Handle customer/client complaints (CR:010)
a.    Define the term complaint.
b.    Identify the costs associated with customer complaints.
c.    Identify reasons for customer complaints.
d.    Describe the benefits of customer complaints.
e.    Explain the importance of appropriately handling customer  complaints.
f.    Explain procedures for handling customer complaints.
g.    Demonstrate procedures for handling customer complaints.

JA 1.04
JA 1.05
                                                                                                                                                       
HONORS STRATEGIC MARKETING
Mon 1-19
Tues more
Wed - 39

Thurs - You are now registered....permission slip before we begin
Reading....arg!

Quiz today - Chap 5/6 combo!!!!! first tn to study.

The Story of a diamond

Diamonds are forever commercial

Diamonds

Poop-Pourris

It's a survey!

Louise Delage - Read

Oilspill!  Virtualteamchallenge.com




Chap 1
chap 2
chap 3
Chap 19
Chap 5

Wednesday, October 5, 2016

Thursday, October 6, 2016 A win at home over HPC, smart students to teach, a school I love, life is good

Quotable

Commodities

A commodity is a product or a service that no one cared enough about to market.
Marketing creates value, by combining stories, design and care. The product or service is produced in a way that makes engaging with the item better.
Commodities are in the eye of the producer. If you don't want to sell something that's judged merely on price, then don't.

Seth Godin


Image result for policy cartoons

Image result for policy flow chart cartoonImage result for policy cartoons

Image result for policy flow chart cartoon

                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I
                                                                                                                                                       
HONORS STRATEGIC MARKETING
Mon 1-19
Tues more
Wed - 39

Thurs - You are now registered....permission slip before we begin
Reading....arg!

Vocab Chap 6 Today!
Scatter Chap 6
Vocab chap 6 


Quiz Friday - We forgot about the quiz.....Chap 5/6 combo!!!!!

Pandering - Chance the (W)Rapper
Product

 Google

Where are we going?



Chap 1
chap 2
chap 3
Chap 19
Chap 5
 

Wednesday, October 5, 2016 One day closer to my birthday....I will begin accepting presents next week.

Quotable

Breakage vs. references

Years ago, I asked fabled direct marketer Joe Sugarman about the money-back guarantee he offered on the stuff he sold through magazine ads. He said 10% of the people who bought asked for their money back... and if any product dipped below 10%, he'd make the claims more outrageous until it get back up. He told me that this was a sweet spot, somewhere between amazing people with promises and disappointing them with reality.
That's one path.
The other path is the insurance company that points out that 99% of its customers would recommend them--after filing a claim. Imagine that standard: dealing with the emotions and financial impact of an insurance claim, knowing that you need to maintain a 99% delight standard.
That's the other path.
You can't do both. Either you dazzle with as much hype as you can get away with, or you invest in delighting people, regardless of how difficult it is.

~ Seth Godin

                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I


Study:
     2.03 Vocab - only 8 words....will be a combo with 2.01 vocab THURSDAY!
          2.01
          2.03 
          2.01 and 2.03 Combo

2.02_-_Creating_a_Service_Culture

Ticket out the Door today!



2.03 Why do businesses have Standard Operating Procedures?
Have you ever been told no at a store or restaurant?


Youtube Soup Chef

Youtube - Car Rental - Hold the Reservation
https://www.youtube.com/watch?v=4T2GmGSNvaM

Pandering - Chance the (W)Rapper

 
 
 

                                                                                                                                                       
HONORS STRATEGIC MARKETING

Turn in reworks

Mon 1-19
Tues more
Wed - 39

Wed/Thurs - register for  Virtual Team Challenge

Vocab Chap 6 Thursday
Quiz Chap 5 Tuesday

Pandering - Chance the (W)Rapper

 
 
 
Product

Monday, October 3, 2016

Tuesday, October 4, 2016 Staples order is due!

Quotable

Enough ethics?

Most companies seek to be more profitable.
They seek to increase their Key Performance Indicators. More referrals, more satisfaction, more loyalty. They seek to increase their market share, their dividends, their stock price.
But ethics?
In fact, most companies strive to be just ethical enough. To get ethics to the point where no one is complaining, where poor ethics aren't harming their KPIs.
What if instead...
Being more ethical was the most important KPI?
Perhaps profit and market share and the rest could merely be tools in service of the ability to make things better, to treat people ever more fairly, to do work that we're more proud of each day.
It might be worth trying.

                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

23-25 word version of the story will be due on Wednesday.

Study:
     2.03 Vocab - only 8 words....will be a combo with 2.01 vocab THURSDAY!
          2.01
          2.03 
          2.01 and 2.03 Combo






                                                                                                                                                       
HONORS STRATEGIC MARKETING

Turn in reworks

Mon 1-19
Tues more
Wed - 39

Wed/Thurs - register for  Virtual Team Challenge

Vocab Chap 6 Thursday
Quiz Chap 5 Tuesday

HW will consist of another HSM case study....Chap 5
http://4ltrpress.cengage.com/mktg/0324616910_MKTG_Cases_Enricment_Module_WM.pdf 
Complete with Questions.
Due....Wednesday



Sunday, October 2, 2016

Monday, October 3, 2016 - I swear, it was September just last week!

Quotable


Image result for cookie monster deep quotes
                                                          
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I
From your 2.02 reading
23-25 word version of the story will be due on Wednesday.

If you haven't done so....     2.03 Making Mad Glad
Study:
     2.03 Vocab - only 8 words....will be a combo with 2.01 vocab THURSDAY!
          2.01
          2.03 
          2.01 and 2.03 Combo
     Look through the 1st 10 slides and begin to get a feel of the material
     Guided notes here (2.02_Guided_notes) and below should you wish to start taking notes

Ted Talks: Dan Ariely

Make sure you have 3 things from each of these videos to chat with me on Monday.
Turn in your 3 things from each video you wrote down per my instruction
Why should we provide great customer service all of the time?

                                                                                                                                                       
HONORS STRATEGIC MARKETING

Turn in reworks

           1/  Only correct the ones you missed.
           2/ Must copy and paste the email content I sent to you concerning which questions were right and wrong
            3/  Must copy and paste the complete Question
            4/  Must give your original answer - clearly marked....i.e. Orig Answer: (letter) answer
            5/ Must give new answer....New Answer: (letter) answer
            6/  Must have page number from where you found correct answer in the book.  Remember...wring page number means no credit.   


 

Turn in the three facts from each of the videos

Obj 2 -Chap 5 - Consumer Decision Making - last few slides


Mon 1-19
Tues more
Wed - 39

Wed/Thurs - register for  Virtual Team Challenge

Vocab Chap 6 Thursday
Quiz Chap 5 Tuesday

HW will consist of another HSM case study....Chap 5
http://4ltrpress.cengage.com/mktg/0324616910_MKTG_Cases_Enricment_Module_WM.pdf 
Complete with Questions.
Due....Wednesday



Ted Talks: Dan Ariely