Marketing

Wednesday, August 31, 2016

Wednesday, August 31, 2016 - The Cell phone is dead!.....or maybe I just forgot to charge it last night?!?!?!

Quotable

The self starter creates a spark, turning nothing, or what certainly appears to everyone else as nothing, into something.
The self starter doesn't see it that way. That 'nothingness' was actually an opportunity, a chance to make a connection, to do something a little better than the status quo, to get things moving.
Has there ever been a project, an institution or a community that hasn't needed that?
- Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

1st block Information sheet

3rd Block Information Sheet

Mr Murphy's School Webpage

http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy

Pacing Guide

Syllabus

powerpoints

book readings/questions

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EQ: What would the world look like without marketing?

What is the concept of market?

What is Segmentation?

1.01 Vocab

Will be taken on Friday

Please study for the 1st 5 of class

1.02 - Marketing's role in society 1.01

1.01 Practice Questions

1.01_practice_questions - ppt

1.01 powerpoint
1.01 Mkt Functions - Cheat
1.01_THE_SEVEN_FUNCTIONS

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Why do we have a 9th grade academy here at Southwest?

Why do we separate students into homerooms within each grade level?

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1.04 Segmentation - PPT

Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.
Explain the importance of target markets to businesses.
Describe advantages and disadvantages of mass marketing.
Describe advantages and disadvantages of using market segments.
Explain why the use of market segments is increasing.
Describe demographic characteristics that are analyzed by marketers.
Explain the value of geographic segmentation.
Discuss the value of psychographic segmentation.
Describe types of behavioral segmentation.

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Have students work in groups.

Assign each group a product (jeans, frozen yogurt, digital cameras, Ford Mustang, Ipad, Essence Shampoo).
Group must develop the market segments.

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Marketing Dynamics (Textbook): [pp. 183-184, 185, 193-202].

Marketing Dynamics (Workbook)

1.04 p 115-116 Segmenting a Market

1.01 LAP Work the Big Six

Marketing dynamics: [pp.17-22]

Marketing Dynamics : p 29, Think Critically

3/ A charitable organization, such as the Red Cross, sells a product. What type of product does it sell?

Furthermore, does it have to adhere to the Marketing Concept? Why or Why not.

One homework asking the students to write down 5 products they would have not purchased/owned if it had not been for Marketing.

Honors Strategic Marketing

http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy

Your first vocab will be on Friday

Chap 1

Take the first 5 of class and study

Chap 1 test on Friday - 20 questions - yeah, you should prob read that too! - see below

What are the key terms associated with marketing?

What is meant by the marketing mix?

Obj 1 - Chap 1 - An Overview of Marketing

day shift
Wed/Thursday for this

Marketing Mix slips o paper

Monday, August 29, 2016

Tuesday, August 30, 2016 Look, A bear! Hahahahahaha

Quotable

Sell the problem you solve, not the product

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Opening Day Marketing Quiz

1st block Information sheet

3rd Block Information Sheet

Mr Murphy's School Webpage

http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy

Pacing Guide

Syllabus

powerpoints

book readings/questions

----------------

EQ: What would the world look like without marketing?

San Paulo

1.01 Vocab

Thursday - first part of class

1.01 Practice Questions

1.01_practice_questions - ppt

Class Discussion – Have the class discuss the Model T Ford and Henry Ford’s famous quip that customers could have any color they wanted…as long as it was black. Contrast with the way cars are marketed today.

1. How does the marketing differ?

2. How do consumers benefit from the changes that have taken place?

3. What business today still thinks with the Model T mentality?

All vocab - Quizlet

Marketing dynamics: [pp.17-22]

Marketing Dynamics : p 29, Think Critically

3/ A charitable organization, such as the Red Cross, sells a product. What type of product does it sell?

Furthermore, does it have to adhere to the Marketing Concept? Why or Why not.

One homework asking the students to write down 5 products they would have not purchased/owned if it had not been for Marketing.

Honors Strategic Marketing

HSM Information Form

Opening Day Marketing Quiz

http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy

Syllabus

Pacing Guide

tests

powerpoints

OCE

Pricing Project

Your first vocab will be on Thursday of this week - best you begin to study

Chap 1

Chap 1 test on Friday - 20 questions - yeah, you should prob read that too! - see below

What are the key terms associated with marketing?

What is meant by the marketing mix?

Obj 1 - Chap 1 - An Overview of Marketing

1-17 - Tuesday

18-32 - Wednesday

Marketing Mix slips o paper

Friday, August 26, 2016

Monday, August 29, 2016 - It's like we have known each other since the beginning of class!

Quotable

"At the end of the day, we sell soap."
- Bath and Body Works Manager

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Opening Day Marketing Quiz

1st block Information sheet

3rd Block Information Sheet

Mr Murphy's School Webpage

http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy

Your First Vocab will be on Thursday of this week - best you study! (you can find the vocab in the link above)

Honors Strategic Marketing

HSM Information Form

Opening Day Marketing Quiz

http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy

Your first vocab will be on Thursday of this week - best you begin to study

(You can find the vocab in the link above)

Chap 1 test on Friday - 20 questions - yeah, you should prob read that too!

Thursday, June 2, 2016

Friday, June 3 - National Doughnut Day!!!!!!!!

Quotable

All mirrors are broken

It's impossible to see yourself as others do.
Not merely because the medium is imperfect, but, when it comes to ourselves, we process what we see differently than everyone else in the world does.
We make this mistake with physical mirrors as well as the now ubiquitous mirror of what people are saying about us behind our back on social media. We misunderstand how we look on that video or how we come across in that note.
When we see a group photo, we instantly look at ourselves first. When we pass a mirror on the wall, we check to see if there's parsley stuck on our teeth, yet fail to notice how horrible that camel's hair jacket we love actually looks on us. When someone posts a review of something we've built, or responds/reacts to something we've written online, we dissect it, looking for the germ of truth that will finally help us see ourselves as others do.
No one understands your self-narrative, no one cares that much about you, no one truly gets what it's like to be you. That germ of truth you're seeking isn't there, no matter how hard you look in the mirror.
You're not as bad (or as good) as you think you are.

~ Seth Godin

Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

LO 4.00 test. 57 questions.....so easy!....just kidding, it isn't easy at all

3rd block test

LO 4.00 Marketing I
http://www.quia.com/quiz/5908584.html

4th block test
LO 4.00 - Marketing assessment

Dan Ariely - Are we in control of our own decisions?

http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions

Dan Ariely - Beware of our conflicts of Interest

http://www.ted.com/talks/dan_ariely_beware_conflicts_of_interest

Dan Ariely - Our Buggy Moral Code

http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code

Jacob - Final Exam - Marketing Spring 2016
http://www.quia.com/quiz/5893655.html

Final project

As a class - come up with a topic - a problem we need to solve

Individually, come up 5/7 question as to how to get at the root of the problem/solicit feedback from the target audience.

Google forms - create a survey

teon

Walmart - The high cost of a low price - Full Documentary (1:37)

https://www.youtube.com/watch?v=RXmnBbUjsPs&nohtml5=False

SPORTS AND ENTERTAINMENT MARKETING I

Dan Ariely - Our Buggy Moral Code

http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code

Dan Ariely - Beware of our conflicts of Interest

http://www.ted.com/talks/dan_ariely_beware_conflicts_of_interest

Test - LO 4.00 - 72 questions.....not really, no.

LO 4.00 SEMII
http://www.quia.com/quiz/5908598.html

Wednesday, June 1, 2016

Thursday, June 2, 2016 So close....I can almost smell it! And it smells like teen spirit

Quotable

Wasting our technology surplus

When someone handed you a calculator for the first time, it meant that long division was never going to be required of you ever again. A huge savings in time, a decrease in the cognitive load of decision making.
Now what?
You can use that surplus to play video games and hang out.
Or you can use that surplus to go learn how to do something that can't be done by someone merely because she has a calculator.
Either way, your career as a long-divisionator was over.
Entire professions and industries are disrupted by the free work and shortcuts that are produced by the connection economy, by access to information, by robots. Significant parts of your job are almost certainly among them.
Now that we can get what you used to do really quickly and cheaply from someone else, you can either insist that you still get to do that for us at the same fee you used to charge, or you can move up the ladder and do something we can't do without you.

~ Seth Godin