Seek
scarcity
If you're managing a project, figure out what the scarce resource is (it's
not usually money). Climbing Everest? It's warmth and weight you care about,
not how much the sleeping bag costs.
If you're creating a business, figure out what contribution you make and
what you offer that your competitors can't. If 1,000 people can provide typing
services the way you do, don't expect to get paid a premium.
Scarcity creates value.
Marketing
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Corporate Goodwill.....Public Relations
Marketing Management
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