3/12/2014 Warm, albeit hot.....did we just have an ice storm???? Welcome to North Carolina!

Quotable

“No man is so ignorant as he who knows nothing and knows not that he knows nothing. No man is so sick as he who has a fatal disease and is not aware of it. No man is so poor as he who is destitute, and yet thinks he is rich.”

-Billy Graham

 

 

The bacon/Yelp correlation

What is New York's favorite way to eat oatmeal?

If you try to reverse engineer preferences from Yelp reviews, you're likely to make a common error. It turns out that bacon-as-a-topping comes up often in Yelp, which might lead you to believe that adding bacon to the menu is a surefire crowdpleaser.

In fact, what it tells you is that bacon lovers are more likely to post Yelp reviews.

There are now two crowds. There is the crowd of mass, of everyone, of what the average folks want. And there is the crowd of the loud, the interested and the connected.

If your goal is to get more reviews on Yelp, then, over-the-top and particularly edgy choices in food and service are a great idea. The thesis of We Are All Weird is that segments of the population are finding each other, challenging each other and getting weirder all the time.

You probably won't get great ratings in TripAdvisor with a perfectly pleasant hotel, or good food at a good price. This group, the group that's gaining in power, demands more from you.

By all means, then, get weird and amplify what the outliers want if your goal is to attract raving fans online. But at the same time, it's way too early to confuse acceptance by the critics with delight of the masses. Difficult to do both at the same time.



Marketing

Retake Test
1st - 84164233906

elements.schools.nc.gov/assessment/guilford

4th - 84201433906

 

Continue with 2.01

Quizlet 2.01 notecards
2.01 MC
2.01 - Matching


 

Exposure to TV ads.....welcome youth!

 

Ad Age - Kid Issue

Customer Service Process or Function?

Charmin....

Did I get your attention?

Viral Ads 2013

 

Products of the Year 2013

Distribution.....evolution

Distribution ....  devolution

Governmental regulation
 

*** We will place a hold on this one*** The Assignment...Superbowl Commercials revisited.... will be given out on Monday...Due the next Monday - Segmentation (Friday for extra credit)


 ****Seriously - Where is your SchoolCenter Parent Assist****

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

Test Rework - Optional
ID - 84177834073

elements.schools.nc.gov/assessment/guilford
 

2.02

Financial Data......Krispy Kreme!!!!!
Accounting data

What do Financial data show?   Scroll down and read through for a bit

Scroll down until you read about Red Apple...  it is in chart form

Easy intro to Financial accounting....

Quizlet Vocab    2.01 & 2.02   Vocab on Thursday/Friday! - notecards

Practice Test 2.01 & 2.02 - MC
Practice Test 2.01 & 2.02  - Matching
 

****Seriously - Where is your SchoolCenter Parent Assist****