Quotable
Starting at the age of nine, I played the clarinet for eight years.
Actually, that's not true. I took clarinet lessons for eight years when I
was a kid, but I'm not sure I ever actually played it.
Eventually, I heard a symphony orchestra member play a clarinet solo. It
began with a sustained middle C, and I am 100% certain that
never once
did I play a note that sounded even close to the way his sounded.
And yet...
And yet the lessons I was given were all about fingerings and songs and
techniques. They were about playing higher or lower or longer notes, or playing
more complex rhythms. At no point did someone sit me down and say, "wait,
none of this matters if you can't play a single note that actually sounds
good."
Instead, the restaurant makes the menu longer instead of figuring out how to
make even one dish worth traveling across town for. We add many slides to our
presentation before figuring out how to utter a single sentence that will give
the people in the room chills or make them think. We confuse variety and range
with quality.
Practice is not the answer here. Practice, the 10,000 hours thing, practice
alone doesn't produce work that matters. No, that only comes from caring. From
caring enough to leap, to bleed for the art, to go out on the ledge, where it's
dangerous. When we care enough, we raise the bar, not just for ourselves, but
for our customer, our audience and our partners.
It's obvious, then, why I don't play the clarinet any more. I don't care
enough, can't work hard enough, don't have the guts to put that work into the
world. This is the best reason to stop playing, and it opens the door to go
find an art you care enough to make matter instead. Find and make your own
music.
The cop-out would be to play the clarinet just a little, to add one more
thing to my list of mediocre.
As Jony Ive said, "We did it because we cared, because when you realize
how well you can make something, falling short, whether seen or not, feels like
failure."
It's much easier to add some features, increase your network, get some
itemized tasks done. Who wants to feel failure?
We opt for more instead of better.
Better is better than more.
Marketing
LAP - Sell Away, read and understand
LAP - Go Beyond the Sale, read through and understand
Promotion video - Sports Banquet
Vocab on Wednesday - 2.03
Enter into and let's talk about 2.02 - only for 30 then onward towards 2.03 (open both)
The story of stuff....a video - talk about just for a bit!
****Seriously - Where is your SchoolCenter Parent Assist***
Hard deadline this Friday.......March 27th. Get ye down to Mrs. Cline's office!
Marketing Management
We finished 2.03......vocab today!!!!!
Begin 2.04 - open and let's begin
****Seriously - Where is your SchoolCenter Parent Assist****
Hard deadline Friday Next.......March 27th. Get ye down to Mrs. Cline's office
