March 3, 2014 Monday, Monday, Monday....snow day...Tuesday, Tuesday, Tuesday

Quotable

Never eat sushi at the airport

or sleep near a train station.

Don't ask a cab driver for theater tips.

Never buy bread from the supermarket bakery...

and don't ask your spouse for honest feedback about how you look.

Don't do business with a stranger who calls you at home during dinner.

Think twice before you ask your ad agency how many ads you should run.

And never eat the macadamia nuts in the mini bar.

Proximity is not a stand in for expertise.

Marketing

Test Today!!!!

elements.schools.nc.gov/assessment/guilford

Test ID
1st Block - 84164233906
4th Block - 84201433906



Charmin....

Did I get your attention?    

Shampoo activity due two days ago....get it in today for no penalty, tomorrow for points deduction

*** We will place a hold on this one*** The Assignment...Superbowl Commercials revisited.... will be given out on Monday...Due the next Monday - Segmentation (Friday for extra credit)



Got PA?

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

 

https://elements.schools.nc.gov/assessment/guilford

Plan Organize Implement Control due last Friday.....if you haven't finished it....seriously?  No credit if not turned in by 4pm today.

Continue 2.01

Review test

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.  Deadline will be this Friday.  Show me once you have it!

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/28/2014 Friday....with a chance of meatballs..er...no....snow, yes snow.

Quotable

In search of competition

Most companies (and non-profits) fear competition. American Airlines, our worst possible domestic airline, always does best in routes where travelers don't have a choice. When customers don't have a choice, you can raise profits and lower quality and people just have to deal with it. You can happily be the profitable choice of last resort, the place for people with nowhere else to go.

Some organizations, though, work to find competition instead of fleeing from it. If you have a system, a point of view and a process for growth, then a market that already exists is your friend, the next place you can grow. And so, for example, small chains like Five Brothers and Shake Shack are happy to set up shop right next to fast food places that might represent competition.

This is one reason Amazon's efficiencies are so fearsome--they prefer to start in a market with competition.

On the other hand, if you're depending on being alone in your field, then your charitable cause, your brokerage business or your industrial entity is going to have a hard time finding the next place to grow.

(Semi-related trivia: In high school and college, I was so bad at school elections—losing every single one—I finally decided I would only run for slots where I was unopposed. Amazingly, I lost that one too, and wisely stopped competing for votes—sometimes, competition is a choice.)

Marketing

 1.05 material
     1.05 Activities.docx
     1.05 Call Reports
     LAP 1.05 Data Diving
     1.05 Marketing Case Study
     1.05 Research Process Article

1.00 Study Guide
    

Shampoo activity due today for bonus points....if not, Monday for regular credit.

*** We will place a hold on this one*** The Assignment...Superbowl Commercials revisited.... will be given out on Monday...Due the next Monday - Segmentation (Friday for extra credit)




 ***Parent Assist/Powerschool due Friday***
***If you need a note during lunch to go chat with Mrs. Cline....I can assist***
Also, if I haven't see your Parent Assist....today is good....bring it up and show me.  Deadline will be this Friday.  Show me once you have it!

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

Test

85177834073

Test ID

https://elements.schools.nc.gov/assessment/guilford

Plan Organize Implement Control due today....by 4pm.

Continue 2.01

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.  Deadline will be this Friday.  Show me once you have it!

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/27/2014 Brrr, silly Groundhog

Quotable

http://sethgodin.typepad.com/seths_blog/2014/02/most-of-all-money-is-a-story.html
Today you are you! That is truer than true! There is no one alive who is you-er than you!

Dr. Seuss

Marketing

 1.04...Finishing today and jumping on 1.05

Take out your Shampoo Project.....You now have 20 minutes to work on it.

Shampoo!!!!!!  Open up Mr Murphy's website and open up 1.02_Shampoo_activity and its companion below it.

*** We will place a hold on this one*** The Assignment...Superbowl Commercials revisited.... will be given out on Monday...Due the next Monday - Segmentation (Friday for extra credit)

http://enditmovement.com/

Honda...Wow!  There is a lot of room in there!


***Parent Assist/Powerschool due Friday***
***If you need a note during lunch to go chat with Mrs. Cline....I can assist***
Also, if I haven't see your Parent Assist....today is good....bring it up and show me.  Deadline will be this Friday.  Show me once you have it!

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.04....Let's Finish it and begin 2.01

Ladies and Men.....a competition?

Quiz - 1.03
 

Plan, Organize, Implement, Control - It's all about YOU!  Tell me in no short order, you Plan, Organize, Implement and control items of you leaving the next and heading off to college or the workforce.  You may need to read back over the material to understand what each would entail.  You will do a SWOT analysis on yourself too.  You may want to start with this one....feeds into the Plan, Organzie, Implement, Control.

     one+ pages

     normal margins

     12 font

     Times new roman

     Double Space
      Will be emailed - murphyk2@gcsnc.com
     due Friday, Feb 28 4pm

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.  Deadline will be this Friday.  Show me once you have it!

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/26/2014 Wednesday....just Wednesday

Quotable

The opposite of why is now

Questions are good. A legitimate, "why?" is enough to change the world.

But stalling, stalling is the last thing you need. And why is often an escape hatch for people who know what they should do, but fear doing it. It's easier to ponder, to question the meaning of this or our role in where we go next.

The best answer for the stalling why is: Go.

[and of course, the best response to the impestuous, status-quo driven 'Go' is to ask, "why?"]

 

Marketing

Bonus Time***

Take out your Shampoo Project.....You now have 20 minutes to work on it.

1st - until 9am.

4th - until 2:25

Shampoo!!!!!!  Open up Mr Murphy's website and open up 1.02_Shampoo_activity and its companion below it.

*** We will place a hold on this one*** The Assignment...Superbowl Commercials revisited.... will be given out on Monday...Due the next Monday - Segmentation (Friday for extra credit)

1.04...Finishing today and jumping on 1.05

Segmentation video!!!! -
How men Shop
Honda...Wow!  There is a lot of room in there!


***Parent Assist/Powerschool due Friday***
***If you need a note during lunch to go chat with Mrs. Cline....I can assist***
Also, if I haven't see your Parent Assist....today is good....bring it up and show me.  Deadline will be this Friday.  Show me once you have it!

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.04....Let's Finish it and begin

How men Shop

 

Plan, Organize, Implement, Control - It's all about YOU!  Tell me in no short order, you Plan, Organize, Implement and control items of you leaving the next and heading off to college or the workforce.  You may need to read back over the material to understand what each would entail.  You will do a SWOT analysis on yourself too.  You may want to start with this one....feeds into the Plan, Organzie, Implement, Control.

     one+ pages

     normal margins

     12 font

     Times new roman

     Double Space
      Will be emailed - murphyk2@gcsnc.com
     due Friday, Feb 28 4pm

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.  Deadline will be this Friday.  Show me once you have it!

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/25/2014 Tuesday?!?!?! and we are still here.

Quotable

Framers and polishers

The framer asks the original question, roughs out the starting designs, provokes the new thing.

The polisher finds typos, smooths out the rough edges and helps avoid the silly or expensive error.

Both are important. Unpolished work is hardly worth doing. 

Polishing is relentlessly reinforced in school and feels safe. Framing is fraught with risk and thus avoided by many. Too often, we spend our time on a little more polish, instead of investing in the breakthrough that a framer can bring.
 

 

Marketing

Shampoo!!!!!!  Open up Mr Murphy's website and open up 1.02_Shampoo_activity and its companion below it.

*** We will hold out on this one*** The Assignment...Superbowl Commercials revisited.... will be given out on Monday...Due the next Monday - Segmentation (Friday for extra credit)

1.04...open please...remember we are skipping 1.03

Segmentation video!!!!

...How much does Hollywood spend on Promotion and Distribution

   Also, if I haven't see your Parent Assist....today is good....bring it up and show me.  Deadline will be this Friday.  Show me once you have it!

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.04....yep, yep

ROI Cheetsheet.....Plan...Organize....Implement....Control

 

Plan, Organize, Implement, Control - It's all about YOU!  Tell me in no short order, you Plan, Organize, Implement and control items of you leaving the next and heading off to college or the workforce.  You may need to read back over the material to understand what each would entail.  You will do a SWOT analysis on yourself too.  You may want to start with this one....feeds into the Plan, Organzie, Implement, Control.

     one+ pages

     normal margins

     12 font

     Times new roman

     Double Space
      Will be emailed - murphyk2@gcsnc.com
     due Friday, Feb 28 4pm

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.  Deadline will be this Friday.  Show me once you have it!

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Monday! 2/24/2014 A new beginning...or at least a new three week interim

Quotable

Emotionally obsolete

Innovations often succeed by creating obsolence.

There's functional obsolence which is powerful but rare. If I own a word processor so I can create documents and edit them with others, a new version of the software (with a new file format) makes my software obsolete. When my colleagues send over a document, I have no choice but to upgrade.

Functional obsolence is almost always caused by interactivity--when files or cables or parts or languages don't connect any longer, they become obsolete.

Far more common is emotional obsolence. The rage you feel when an improved laptop is announced a week after you bought a new one is an example of this. Your old laptop does everything it used to do, of course, but one reason you bought it was to have the 'best laptop' and the launch of a newer model undoes that for you.

Modern architecture has made many existing office buildings emotionally obsolete, because they are no longer the trophies they used to be. A newfangled digital device for audiophiles doesn't do anything to make old CD players functionally obsolete, but it certainly can shatter the illusion of sound perfection that a stereo lover who doesn't own one may be experiencing.

Start by realizing that most people who buy a new innovation are not brand new to the market. They buy the new thing as a step up from an old thing. Most hockey equipment is sold to people who already play hockey.

It's tempting to argue, logically and step by step, why your new product or service is better than the one that's already on the market. It's far more likely, though, that your story will resonate most with people who aren't seeking functionality but instead were happy with the thing they had, but now, thanks to you, believe it has become obsolete. Our neophilia is a powerful desire, and buyer's remorse is its flipside.



Marketing

Shampoo!!!!!!  Open up Mr Murphy's website and open up 1.02_Shampoo_activity and its companion below it.

The Assignment...Superbowl Commercials revisited.... will be given out on Monday...Due the next Monday - Segmentation (Friday for extra credit)

1.04...open please...remember we are skipping 1.03

http://sethgodin.typepad.com/seths_blog/2014/02/the-most-important-question.html

Segmentation Worksheet - for real!

Segmentation paper

Segmentation video!!!!



  Also, if I haven't see your Parent Assist....today is good....bring it up and show me.  Deadline will be this Friday.  Show me once you have it!

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.04....yep, yep

Just do it...Right LAP 1.02 for a few more pointers
  

Plan, Organize, Implement, Control - It's all about YOU!  Tell me in no short order, you Plan, Organize, Implement and control items of you leaving the next and heading off to college or the workforce.  You may need to read back over the material to understand what each would entail.

     one+ pages

     normal margins

     12 font

     Times new roman
     Will be emailed - murphyk2@gcsnc.com
     due Friday, Feb 28 4pm

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.  Deadline will be this Friday.  Show me once you have it!

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/21/14 Friday...Blessed day it is I say

Quotable

 

Taking umbrage

The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it.
Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.

Marketing

Shampoo!!!!!!  Open up Mr Murphy's website and open up 1.02_Shampoo_activity and its companion below it.

The Assignment...Superbowl Commercials revisited.... will be given out on Monday...Due the next Monday - Segmentation (Friday for extra credit)

1.04...open please...remember we are skipping 1.03



 Also, if I haven't see your Parent Assist....today is good....bring it up and show me

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.04.....soon after we watch for a bit.

Just do it...Right LAP 1.02 for a few more pointers.

Public Relations...Basketball and Gatorade

Brand/Reputation.....Write down all of the visual references you see - To turn in...we will watch it twice

Bad Communication in the workplace

Skit - Who's on First
 

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

 

2/20/14 What?!? 4 days in a row and they expect me to work?

Quotable

Doing what gets rewarded

If you're not happy with how institutions or people act, take a look at what they get rewarded for.

Until we change the rewards, we're not going to change the behavior, because people always have a reason. Even if the reason isn't our reason.

[Rewards don't always come in the form of cash, of course. And sometimes, non-cash rewards are internal narratives, not ribbons or praise.]


Marketing
1.02 Activities   # 10,20

Psychographic segmentation

Culture...Psychographic and Demo combined

Target Audience

Socio-Economic...Demographic infographic...the wealthy

Shampoo!!!!!!  Open up Mr Murphy's website and open up 1.02_Shampoo_activity and its companion below it.

 Also, if I haven't see your Parent Assist....today is good....bring it up and show me

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.03  - open please - We will finish today with no seniors to slow us down

Maslow in action....housing  (people who missed Wednesday....a good one to look over)

Just do it...Right LAP 1.02 for a few more pointers.

Public Relations...Basketball and Gatorade

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/18 And the Spring sports now begin....

Quotable

The art of seduction

Carole Mallory was Norman Mailer's mistress. Seducing him probably wasn't that difficult, though, as he was already on his sixth wife at the time.

Marketers seek to seduce. So do painters, authors and job seekers. The most important thing to understand about seduction is this: it only works when the other person cooperates, contributes and is at some level interested in being seduced.

In short: it's a lot easier to seduce someone who's worldview and attitude makes them open to it. If you want to be successful at whatever form of seduction you have in mind, seek out the right people.

Some people were seduced by the iPad. Many ignored it. It wasn't that the iPad changed from person to person, what changed was the audience's worldview and openness.

And yet...

And yet as marketers we seem to want to treat everyone the same, want to please everyone, want to come up with the magic words that open every heart.




Marketing

Open the following:

1.02b Market Segmentations 1.02 Activities

MIM - Netflix

Attention span....hahahahahah  oh wait, what was I laughing about?

Marketing.....Competition...lower prices

Also, if I haven't see your Parent Assist....today is good....bring it up and show me

First 4 min of class:   Bonus!!!!  http://quizlet.com/folders/10365394/scatter
Play scatter from 1.01/1.02 and see who can get the fastest time....three minutes to play....winner earns additional +2 on vocab (test grade)

Read:
New Yorker article....Brand deterioration......it is becoming an epidemic

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.03  - open please

Maslow in action....housing

Maslow in Action....most stars, athletic and movie, almost all pop stars/urban, all teen sensations....yep....pretty much true.

Just do it...Right LAP 1.02 for a few more pointers.

Read:

New Yorker Article....the deterioration of a brand

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.

 

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2.19.2014 the day that got shorter - enjoy your early release

Quotable








Marketing

1.02 Activities

MIM - Netflix

Attention span....hahahahahah  oh wait, what was I laughing about?

Marketing.....Competition...lower prices

Segmentation....Apple's problem....Let's discuss segmentation from the idea of Demographics....Income and maybe still, Psychographics....lifestyle

Interesting Multi-segment marketing approach from Disney

Geographic Segmentation...Theme Parks

Psychographic segmentation

Culture...Psychographic and Demo combined

Target Audience

Socio-Economic...Demographic infographic...the wealthy

Also, if I haven't see your Parent Assist....today is good....bring it up and show me

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.03  - open please - We will finish today with no seniors to slow us down

Maslow in action....housing

Just do it...Right LAP 1.02 for a few more pointers.

Public Relations...Basketball and Gatorade

 

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/18 And the Spring sports now begin....

Quotable

The art of seduction

Carole Mallory was Norman Mailer's mistress. Seducing him probably wasn't that difficult, though, as he was already on his sixth wife at the time.

Marketers seek to seduce. So do painters, authors and job seekers. The most important thing to understand about seduction is this: it only works when the other person cooperates, contributes and is at some level interested in being seduced.

In short: it's a lot easier to seduce someone who's worldview and attitude makes them open to it. If you want to be successful at whatever form of seduction you have in mind, seek out the right people.

Some people were seduced by the iPad. Many ignored it. It wasn't that the iPad changed from person to person, what changed was the audience's worldview and openness.

And yet...

And yet as marketers we seem to want to treat everyone the same, want to please everyone, want to come up with the magic words that open every heart.




Marketing

Open the following:

1.02b Market Segmentations 1.02 Activities

MIM - Netflix

Attention span....hahahahahah  oh wait, what was I laughing about?

Marketing.....Competition...lower prices

Also, if I haven't see your Parent Assist....today is good....bring it up and show me

First 4 min of class:   Bonus!!!!  http://quizlet.com/folders/10365394/scatter
Play scatter from 1.01/1.02 and see who can get the fastest time....three minutes to play....winner earns additional +2 on vocab (test grade)

Read:
New Yorker article....Brand deterioration......it is becoming an epidemic

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.03  - open please

Maslow in action....housing

Maslow in Action....most stars, athletic and movie, almost all pop stars/urban, all teen sensations....yep....pretty much true.

Just do it...Right LAP 1.02 for a few more pointers.

Read:

New Yorker Article....the deterioration of a brand

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.

 

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/14....er....2/17?!? Welcome back from a wintery weather onslaught.

Quotable

The you called brand

From the beginning, a brand's legal purpose has been to let people know the origin of the goods. Literally, a brand, a hallmark, a mark of trade.

Over time, for some brands, it has become something significantly more. A mirror on our identity as consumers, tribe members and citizens.

When someone criticizes one of these brands, these 'us' brands, we take the criticism personally. So, if you're a Harley tribe member, someone criticizing Harley Davidson is like a personal attack. Same goes for those that identify so closely with Google, or the Catholic Church or an iconic politician. This is me, I am that, we are labels for each other.

At some level, this seems like Nirvana (oh, that's another one) for a brand. To be so closely identified with a tribe and a mission, it means that advertising is no longer the primary fuel for the brand's future.

The risk is that when your brand stumbles, you won't have to merely confront those non-customers that might have thought less of you. You'll need to understand that when you fail, we all do. It's personal, and you might need to do more than mutter an apology. High stakes.



Marketing

1.02b Market Segmentations 1.02 Activities

The coolest ad of the last week! - Heldover for one more day!!!!! Zinger-zing-zing
May wish to look over your vocab on a daily basis.....

Bonus!!!!  http://quizlet.com/folders/10365394/scatter
Play scatter from 1.01/1.02 and see who can get the fastest time....three minutes to play....winner earns additional +2 on vocab (test grade)

Three Toys that tried, but failed and reasons behind...MIM

Co-Branding/Brand Extension



New Yorker article....Brand deterioration......it is becoming an epidemic

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.03 continued (open this from Mr Murphy's website)....Consumer Buying Decisions.....as we have established, Maslow does a good job taking a snapshot of where we are along this road to actualization.  In short, Maslow claims that unless the base of the pyramid is built from the base up, it will not be able to support it's own self.  Remove pyramid and replace with one of the following..."I", "me", "self", .    This is where we continue from today.

Let's do examples....most stars, athletic and movie, almost all pop stars/urban, all teen sensations....yep....pretty much true.

Just do it...Right LAP 1.02 for a few more pointers.

Go ahead and pull up a image of Maslow's Heirarchy of needs....you will still need it for today.

3 toys that tried and failed and reasons behind

Brand Extension/Co -Branding

New Yorker Article....the deterioration of a brand

maslow's self-actualizing characteristics

• keen sense of reality - aware of real situations - objective judgement, rather than subjective
• see problems in terms of challenges and situations requiring solutions, rather than see problems as personal complaints or excuses
• need for privacy and comfortable being alone
• reliant on own experiences and judgement - independent - not reliant on culture and environment to form opinions and views
• not susceptible to social pressures - non-conformist
• democratic, fair and non-discriminating - embracing and enjoying all cultures, races and individual styles
• socially compassionate - possessing humanity
• accepting others as they are and not trying to change people
• comfortable with oneself - despite any unconventional tendencies
• a few close intimate friends rather than many surface relationships
• sense of humour directed at oneself or the human condition, rather than at the expense of others
• spontaneous and natural - true to oneself, rather than being how others want
• excited and interested in everything, even ordinary things
• creative, inventive and original
• seek peak experiences that leave a lasting impression

from www.businessball.com/maslow.htm

Again, from the same source:

 

maslow's hierarchy of needs in advertising

To help with training of Maslow's theory look for Maslow's Hierarchy of Needs motivators in advertising. This is a great basis for Maslow and motivation training exercises:

1. Biological and Physiological needs - wife/child-abuse help-lines, social security benefits, Samaritans, roadside recovery.
2. Safety needs - home security products (alarms, etc), house an contents insurance, life assurance, schools.
3. Belongingness and Love needs - dating and match-making services, chat-lines, clubs and membership societies, Macdonalds, 'family' themes like the old style Oxo stock cube ads.
4. Esteem needs - cosmetics, fast cars, home improvements, furniture, fashion clothes, drinks, lifestyle products and services.
5. Self-Actualization needs - Open University, and that's about it; little else in mainstream media because only 2% of population are self-actualizers, so they don't constitute a very big part of the mainstream market.

 

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

2/11/2014 three more days till I found out how much your love my teaching

Quotable

(Pay heed to the 5th paragraph)

Quality of production

It's entirely possible that you are very good at (and have the tools to perform) a job that was really difficult to do a while ago.

The problem is that some difficult things keep getting easier to do.

Star Trek was cancelled twice during its original run for the simple reason that the ratings didn't justify the cost. Today, fans are making original Star Trek episodes for free. Many elements of the production are simply stunning.

Or you might be a wedding photographer with tons of fancy equipment, competing against the fact that every single guest at the wedding has a camera in his pocket.

Consider the fact that many restaurant meals weren't actually made by a chef, at least not in the restaurant in which you're eating.

Even people who sell real estate have discovered that much of what they did all day is now being done, sorted and presented, for free, in real time, online.

That doesn't mean that the game is over. What it does mean is that we have to figure out how to obsess over things that are truly difficult. Access to tools alone is not sufficient.



Marketing

Look very similar to yesterday....huh?!?!

Open up and prepare: 1.02 Powerpoint 4P's and 1.02b Market Segmentations

Audio - NPR - On purpose?  or a simple gaffe?

Audio - NPR - Bartering fashion for social capital

Flappy Bird silently flaps away in the distance

Harder to follow, but so smart....flowers for you?

Walmart begins a new push

Attention....the name of the game

The coolest ad of the last week!

Vocab 1.02 on Tuesday

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday for the first pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.03 reveiw and finish....Consumer Buying Decisions

 1.01/1.03 Vocab .......what fun!

Something Flappy this way comes....or not...hey, what's going on here?

Flowers for you?

Look out!  Just kidding...hahahahah.

as you finish your quiz, look back to the Just do it...Right LAP 1.02 for a few more pointers.

 Hostess....Distribution point....promotion....can it be stopped

Also, pull up a image of Maslow's Heirarchy of needs....you will need it.

Attitudes and Beliefs....

 

  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday for the first pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.