2/18 And the Spring sports now begin....

Quotable

The art of seduction

Carole Mallory was Norman Mailer's mistress. Seducing him probably wasn't that difficult, though, as he was already on his sixth wife at the time.

Marketers seek to seduce. So do painters, authors and job seekers. The most important thing to understand about seduction is this: it only works when the other person cooperates, contributes and is at some level interested in being seduced.

In short: it's a lot easier to seduce someone who's worldview and attitude makes them open to it. If you want to be successful at whatever form of seduction you have in mind, seek out the right people.

Some people were seduced by the iPad. Many ignored it. It wasn't that the iPad changed from person to person, what changed was the audience's worldview and openness.

And yet...

And yet as marketers we seem to want to treat everyone the same, want to please everyone, want to come up with the magic words that open every heart.




Marketing

Open the following:

1.02b Market Segmentations 1.02 Activities

MIM - Netflix

Attention span....hahahahahah  oh wait, what was I laughing about?

Marketing.....Competition...lower prices

Also, if I haven't see your Parent Assist....today is good....bring it up and show me

First 4 min of class:   Bonus!!!!  http://quizlet.com/folders/10365394/scatter
Play scatter from 1.01/1.02 and see who can get the fastest time....three minutes to play....winner earns additional +2 on vocab (test grade)

Read:
New Yorker article....Brand deterioration......it is becoming an epidemic

Assignments:
 Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Bonus Others

ACT Question of the day

SAT Question of the day

Marketing Management

1.03  - open please

Maslow in action....housing

Maslow in Action....most stars, athletic and movie, almost all pop stars/urban, all teen sensations....yep....pretty much true.

Just do it...Right LAP 1.02 for a few more pointers.

Read:

New Yorker Article....the deterioration of a brand

Open:

Parent Assist and let me see if you haven't already done this.  See below if you are having trouble.

 

Assignments:  Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it.  You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.