Doing
what gets rewarded
If you're not happy with how institutions or people act, take a look at what they get rewarded for.
Until we change the rewards, we're not going to change the behavior, because people always have a reason. Even if the reason isn't our reason.
[Rewards don't always come in the form of cash, of course. And sometimes, non-cash rewards are internal narratives, not ribbons or praise.]
Marketing
1.02 Activities # 10,20
Psychographic segmentation
Culture...Psychographic and Demo combined
Target Audience
Socio-Economic...Demographic infographic...the wealthy
Shampoo!!!!!! Open up Mr Murphy's website and open up 1.02_Shampoo_activity and its companion below it.
Also, if I haven't see your Parent Assist....today is good....bring it up and show me
Assignments:
Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
SAT Question of the day Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
Marketing Management
1.03 - open please - We will finish today with no seniors to slow us down
Maslow in action....housing (people who missed Wednesday....a good one to look over)
Maslow in action....housing (people who missed Wednesday....a good one to look over)
Just do it...Right LAP 1.02 for a few more pointers.
Open:
Parent Assist and let me see if you haven't already done this. See below if you are having trouble.
Assignments: Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
2/18 And the Spring sports now begin....
Quotable
The art of seduction
Carole Mallory was Norman Mailer's mistress. Seducing him probably wasn't that difficult, though, as he was already on his sixth wife at the time.
Marketers seek to seduce. So do painters, authors and job seekers. The most important thing to understand about seduction is this: it only works when the other person cooperates, contributes and is at some level interested in being seduced.
In short: it's a lot easier to seduce someone who's worldview and attitude makes them open to it. If you want to be successful at whatever form of seduction you have in mind, seek out the right people.
Some people were seduced by the iPad. Many ignored it. It wasn't that the iPad changed from person to person, what changed was the audience's worldview and openness.
And yet...
And yet as marketers we seem to want to treat everyone the same, want to please everyone, want to come up with the magic words that open every heart.
Marketing
MIM - Netflix
Attention span....hahahahahah oh wait, what was I laughing about?
Marketing.....Competition...lower prices
Also, if I haven't see your Parent Assist....today is good....bring it up and show me
First 4 min of class: Bonus!!!! http://quizlet.com/folders/10365394/scatter
Play scatter from 1.01/1.02 and see who can get the fastest time....three minutes to play....winner earns additional +2 on vocab (test grade)
Read:
New Yorker article....Brand deterioration......it is becoming an epidemic
The art of seduction
Carole Mallory was Norman Mailer's mistress. Seducing him probably wasn't that difficult, though, as he was already on his sixth wife at the time.
Marketers seek to seduce. So do painters, authors and job seekers. The most important thing to understand about seduction is this: it only works when the other person cooperates, contributes and is at some level interested in being seduced.
In short: it's a lot easier to seduce someone who's worldview and attitude makes them open to it. If you want to be successful at whatever form of seduction you have in mind, seek out the right people.
Some people were seduced by the iPad. Many ignored it. It wasn't that the iPad changed from person to person, what changed was the audience's worldview and openness.
And yet...
And yet as marketers we seem to want to treat everyone the same, want to please everyone, want to come up with the magic words that open every heart.
Marketing
| Open the following: | 1.02b Market Segmentations 1.02 Activities |
Attention span....hahahahahah oh wait, what was I laughing about?
Marketing.....Competition...lower prices
Also, if I haven't see your Parent Assist....today is good....bring it up and show me
First 4 min of class: Bonus!!!! http://quizlet.com/folders/10365394/scatter
Play scatter from 1.01/1.02 and see who can get the fastest time....three minutes to play....winner earns additional +2 on vocab (test grade)
Read:
New Yorker article....Brand deterioration......it is becoming an epidemic
Assignments:
Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
SAT Question of the day Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
Marketing Management
Maslow in Action....most stars, athletic and movie, almost all pop stars/urban, all teen sensations....yep....pretty much true.
Just do it...Right LAP 1.02 for a few more pointers.
Read:
Open:
Parent Assist and let me see if you haven't already done this. See below if you are having trouble.
Assignments: Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday/Monday for the second pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
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