2/28/2013 A Great day....if you are me

Quotable:

Marketing is about change--changing people's actions, perceptions or the conversation. Successful change is almost always specific, not general. You don't have a chance to make mass change, but you can make focused change.

The challenge of mass media was how to run ads that would be seen by just about everyone and have those ads pay off. That problem is gone, because you can no longer run an ad that reaches everyone. What a blessing. Now, instead of yelling at the masses, the marketer has no choice but to choose her audience. Perhaps not even with an ad, but with a letter, or a website or with a product that speaks for itself. And yet, our temptation is to put on a show for everyone, to dream of bestseller lists and the big PR win.

So the first, most important question is, "who do we want to change?"

If you can't answer this specifically, do not proceed to the rest. By who, I mean, "give me a name." Or, if you can't give me a name, then a persona, a tribe, a spot in the hierarchy, a set of people who share particular worldviews. People outside this group should think you're crazy, or at the very least, ignore you.

Then, be really clear about:

What does he already believe?

What is he afraid of?

What does he think he wants?

What does he actually want?

What stories have resonated with him in the past?

Who does he follow and emulate and look up to?

What is his relationship with money?

What channel has his permission? Where do messages that resonate with him come from? Who does he trust and who does he pay attention to?

What is the source of his urgency—why will he change now rather than later?

After he has changed, what will he tell his friends?

Now that you know these things, go make a product and a service and a story that works. No fair changing the answers to the questions to match the thing you've already made (you can change the desired audience, but you can't change the truth of what they want and believe).


Marketing Management

Obj 2.03 already?.....yes Virginia, 2.03 already
Document Manager....Count the Cash (it is a LAP)

Finish 2.03 if possible

3rd Block
ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Chap 7...still

hehehehe...a cute and tastable ad....fanta!

Test, 5,6,7,19 and a bit from 3,2,1 next Wednesday.....a whole lotta studying goin' on

Vocab duality - Vocab for Chap 6 and Chap 7 on This Friday....yeah!

2/27/2013 Wednesday...finally

Quotable:

Wealth consists not in having great possessions, but in having few wants.
Epictetus

Marketing Management

Obj 2.03 already?.....yes Virginia, 2.03 already

2.02 & 2.01 Vocab

Budget cuts....financial information in action

A whimsicle foray into the abyss....a challenge to you and your team

3rd Block
ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Chap 7....catching up!

 hehehehe...a cute and tastable ad....fanta!

Test, 5,6,7,19 and a bit from 3,2,1 next Wednesday.....a whole lotta studying goin' on

Vocab duality - Vocab for Chap 6 and Chap 7 on This Friday....yeah!

2/26/2013 You don't even know when the ides of march is...do you?

Quotable:
Marketing Management

Obj 2.02...fast track

Article - Financial deducement     What do the financials tell us and why should we worry?

Accountants and the Federal Govt.

Krispy Kreme....mmmmmmmmmmmmmmmmm, yum! (once you read it, click on the link "accounting violations" inside the article...first paragraph...what did they do?

Vocab swapped to Wednesday!  Obj 2.01 and 2.02


3rd Block
ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Chap 6...in a flash, chap 7 on the horizon

Vocab duality - Vocab for Chap 6 and Chap 7 on This Friday....yeah!

Heart Attack Grill claims another... image could take a hit.

Grey Poupon revisited...did you know the history of the mustard?

Two words....Google Glasses, you may want to know what big brother is watching

China customs/culture - drinking
  pt2....

2/25/2013 The Ides of March approacheth

Quotable:

Real-time news is neither

The closer you get to the event itself, the more it costs to find out what's going on. A week or a month or a year after the fact, the truth (or as close as we can get) is nearly free. Finding out that same truth mere seconds after it happens is costly indeed.

Want to know what the crime rate in Scarsdale was like on January 1? You can look that up instantly. Want to know what it was three seconds ago? A lot more difficult.

Mike Bloomberg became the richest man in New York by selling traders just fifteen seconds head start on the data they needed. Fifteen seconds costs thousands of dollars a month per trader. But in most cases, what we get online is not actually in real-time and it's not news, either.

Getting ever closer to the first moment is expensive in other ways. It might cost you in boredom, because watching an entire event just to see the good parts takes time, particularly if there's no guarantee that there will even be good parts.

It might cost you in filtering, because the less you're willing to wait, the more likely it is that you'll see news that's incorrect, out of context or not nearly as valuable as it appears.

When journalists, analysts and pundits are all racing to bring you the 'news' first, you get less actual news and more reflexive noise. Go watch an hour of cable news from a year ago... what were they yelling about that we actually care about today?

And, it turns out, the five minute head start you got from watching that news live has no real value to make up for all the costs that go with it.

On the other hand, if you can figure out how to bring actual, interesting, useful breaking 'news' to those that will pay for it, you can provide quite a profitable and beloved service.
In the last ten years we've redefined breaking news from "happened yesterday" to "happened less than fifteen seconds ago." The next order of magnitude will be prohibitively expensive and (most of the time) not particularly useful. Better, I think, to hustle in the other direction and figure out how to benefit from well-understood truth instead of fast and fresh rumor.

Marketing Management

Test Re-take - 81898621992
Ladies and Gentlemen of First block, since we didn't have the opportunity to see and interact with each other on Friday due to the school delay, I have pushed the retake of Obj 1 test to today.  Luckily, there is no stipulation on when retakes can be, only orig. tests.  Had you looked on Blogspot from Friday, you would have known as much.
If you are taking it, the code is above.  Good luck to those who do, no whining from those who do not....but I do expect silence from the peanut gallery while those retake.

Vocab will delay until next Tuesday....Obj 2.01 and 2.02 combo package. 2.01 now up.

Sales Cycle addendum

Sales Cycle....visual

Humerous approach


Obj 2.02....let's see how far we get - oooohhhh!  Financial statements!

3rd Block
ACT Question of the day

SAT Question of the day


Honors Strategic Marketing

Chap 5 conclusion

Dan Ariely....buying decisions

Quotable:
With Google I'm starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless.
Doug Coupland

Marketing ManagementParent Assist is now done

Test Re-take....good luck 3rd block.    1st block...on Monday
81871221992


Vocab will delay until next Tuesday....Obj 2.01 and 2.02 combo package. 2.01 now up.

Sales Cycle addendum

Sales Cycle....visual

Humerous approach


Obj 2.02....let's see how far we get

3rd Block
ACT Question of the day

SAT Question of the day


Honors Strategic Marketing

Chap 5 conclusion

Test - Vocab Chap 5

Dan Ariely....buying decisions

 

 

Schedule for today

2nd Block                       11:35 to 12:15

 

3rd Block                       12:20 to 2:00

(lunches are shorter by 7 minutes)

 

           1^st lunch           12:15 to 12:38

           2^nd lunch          12:43 to 1:05

           3^rd lunch           1:10 to 1:32

4^th lunch                 1:37 to 2:00

 

4th Block                      2:05 to 3:30

 

 

2/21/2013 Thursday....and what is that? ice and sleet? No!!!!

Quotable:

Marketing Management
Parent Assist....Still here, still waiting, still getting older by the minute -1pt/day (we are now down 7 points, Are we even reading the blog?)

Rework on Friday....all or nothing.  Not required.  Study.

Vocab will delay until next Tuesday....Obj 2.01 and 2.02 combo package.

An inside look into a spcific industry sales cycle....k-12 schools

How-to guide to the sales cycle

Sales cycle pictures
#1
#2
#3




Obj 2.01....Sales Cycle...we finish today...begin 2.02

3rd Block
          ACT Question of the day

          SAT Question of the day


Honors Strategic Marketing

Chap 19 ....yawn....droll

 

 

2/19/2013 4 day school week...better than a 5 day

Quotable:

Is a famous thinker better than a great one?

Does a bestselling author have more to say than someone who has written a brilliant book that didn't sell?
Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school?
If the violinist in the subway has played to packed houses, does that make him better than the previously unknown singer around the next corner?
For physical goods, a trusted brand name certainly increases the likelihood of purchase, because the risk is lower. We figure that Nabisco is less likely to sell us an unflavorful dust cookie than some unknown brand at the health food store. For a new flavor, the brand makes it an easier choice.
An idea is different, though, because the only apparent cost is the time it takes to hear it. (That's not really true, of course).
And yet we hesitate to invest the time to hear ideas from lesser-known sources. It's not fair to the unknown inventor, but it's true.
I think this is changing, and fast. The permeability of the web means that you don't have to start at the top, don't have to get picked by TED or a by a big blog or by anyone with influence. Pick yourself.
It's true that when you pick yourself, people aren't as likely to embrace your idea (at first). That's because the personal risk of hearing new ideas from new places is the fear that our opinion of the idea might not match everyone else's. The real risk of interacting with unproven ideas is the fear that we might not react in a way our peers expect. The desire to fit in often overwhelms our curiosity.
It takes quite a bit of work (and a lot of luck) to acquire a level of fame. The question that might be worth asking is whether or not that effort is related to the quality of ideas underneath. Harvard has been around for nearly 400 years. That doesn't mean the brand name is worth as much as we might be inclined to believe.
Branding started with pottery, beer and biscuits. Now it affects the way we think about ideas, people and even science. Buyer beware.
     
                                                         ~Seth Godin

Marketing Management
Parent Assist....Still here, still waiting, still getting older by the minute -1pt/day (we are now down 6 points, Are we even reading the blog?)

As we said in class Tuesday...
Today, Test on Obj 1 ~ 30 questions
     1st block - Test Id #  81898621852
     3rd block - Test Id#  81871221852
                  please use the correct one

We will go over this one in class....
          Obj 1 wrap up
                        Think briefly about your affinity, your good/bad feelings towards a brand
                              Think now the brand being ikea
                                    Don't go to the website, just think,
                                     do you have a relationship with this brand? if so, what is it?
                                         Allow me the honor of playing this for you and seeing where it will go.

3rd Block
ACT Question of the day

SAT Question of the day


Honors Strategic Marketing

Marketing....in movies, and what a CRM it entails

Feelings...ikea

Chap 19 rocks!
 

2/15/2013 Love was in the air...now it smells of cheap perfume and gym socks

Quotable

The heart has its reasons of which reason knows nothing.
Blaise Pascal

Marketing Management

Parent Assist....Still here, still waiting, still getting older by the minute -1pt/day (we are now down 5 points, hasten this to me!)

Vocab today ( 5 to study and then go!)....1.04  1.01  - Good Luck!

As we said in class Tuesday...
Tuesday, Test on Obj 1 ~ 30 questions

Customer Service...but not in a good way

1.04 is now done, Let's turn our attention to 2.01, but before we do...
          20 minutes - the learning curve is getting tight!
          You must loginto Google (build an account if needed)
          Go to "Drive"
          Create a "Form"
               4 questions
                    #1 - Quantitative
                    #2 - Qualitative
                    #3 - Quantitative
                    #4 - Qualitative
          Share with me the link, not a copy of the form....murphyk2@gcsnc.com

Seniors - two nice examples of quantitative and qualitative

************Qualitative Forecast/Measurement
************Survey



3rd Block
ACT Question of the day

SAT Question of the day


Honors Strategic Marketing

Quizlet Chap 19

18.5	46.25
20	50
21	52.5
22	55
22	55
23	57.5		Basic Stats
23	57.5		70.59%	Failing Rate
25	62.5		29.41%	Passing Rate
25	62.5		5.88%	Proficiency Rate		As noted as "C" or higher
25.5	63.75		~20 minutes	Avg Time studied
27	67.5		~ 7 minutes	Time looking at friend's computer
27.5	68.75		~ 5 hours	Time, once you saw test, you wished you studied
29	72.5		22 minutes	Time you will begin to study
29	72.5		~2 minutes	Time you will come up with an excuse for mom
30	75		*See Proficiency rate	Rate of you who will show mom this test
30	75		See Failing rate	% of you who feel you let yourself down
34	85

Vocab on Tuesday - I think a combo one of Chap 19 and Chap 5, what say you?

Let's begin Chap 5

2/13/13 Wednesday, what a relief!

Quotable

“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.”
― Albert Einstein


Marketing Management

Parent Assist....Still here, still waiting, still getting older by the minute  -1pt/day

1.04 vocab on Quizlet up and running
Cool new app!

As we said in class yesterday...
           Finish 1.04 Wednesday
           Seniors gone on Thursday
           Friday Vocab 1.04 + others
           Tuesday, Test on Obj 1 ~ 30 questions

1.04 please

Min Wage  - Obama sets sights on increasing it

Another Social Class opportunity....the movies
Governmental influence in business

Obj 1.04  Special Link
                Special link #2

************Qualitative Forecast/Measurement
************Survey

Found an article....social class.
once you have read, we will chat, but until then, let's go forward to the link near the bottom of the article...."Cost of Living"...play for a bit.
http://www.census.gov/prod/2013pubs/acsbr11-23.pdf


3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Test Today - look in Document Manager for tests....please note your version

Essays! Chap 1,2,3 a,b,c - all versions use these...thanks!

Approx 1 hour.  Conitnue Chap 19 afterward....quickly now!

Governemental influence in business

Chap 19. Vocab on Friday.

2/12/13 A birthday boy celebrates another year

Quotable

My father gave me the greatest gift anyone could give another person, he believed in me.
Jim Valvano


Marketing Management


Don't forget assignment from Wednesday, oh yeah, murphyk2@gcsnc.com. 

Parent Assist....what are we waiting for? Point begin to ebb away beginning today. -1pt/day

1.04 please

Found an article....social class.
once you have read, we will chat, but until then, let's go forward to the link near the bottom of the article...."Cost of Living"...play for a bit.
http://www.census.gov/prod/2013pubs/acsbr11-23.pdf


3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Test on Wednesday

Chap 19.  Vocab on Friday.

 

bwah ha ha ha ha h ha a

2/11/2013 A sad day at the RANCH

Quotable

A soldier will fight long and hard for a bit of colored ribbon.
Napoleon Bonaparte
A man will fight harder for his interests than for his rights.
Napoleon Bonaparte


Marketing Management

Bring up the 10 steps to tying your shoe.  Alow me to see.  For the few of you who read, credit.  For the others....well.  Let's not tell them the secret.

Don't forget assignment from Wednesday, oh yeah, murphyk2@gcsnc.com.  Due tomorrow.

Parent Assist....what are we waiting for?  Point begin to ebb away beginning today.  -1pt/day

Let's continue with 1.03

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Chap 3 finish.  Test on Wednesday.  Chap 19 in the pipes.

 

2/8/2013 Friday, though rainy, still a Friday

Quotable

Remember; not every rainy day holds within it the promise of any rainbow.

Marketing Management
Values, attitude, behavior, ethics
Pruno...hahahahah
Public Relations

Bear was right.    1st block -   There is a quiz today.
                             3rd Block - Quiz time is fun time!

Don't forget assignment from Wednesday, oh yeah, murphyk2@gcsnc.com

Also, for those who are missing it....Parent Assist.....it is your job to show me.
Points to be deducted beginning Monday

Let's continue with 1.03

But before we do, Open up MS Word.  Since we are taling about training and the importance therein.  I would like to to train me, in writing, how to tie your shoelaces.  No pictures.  no more than 10 steps
Best we do this first.

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Niche Marketing

Public Relations

Vocab Chap 3 and 1 Today.  Link will active within the 1st 5 minutes....quickly this time please.

Ethics, morals, behavior

Chap 3

2/7/2013 Think "Bear in the Big Blue House"

Quotable

More of a visual and a series of quotes from Bear in the Big Blue House

Marketing Management

Time Warner v Netflix

Vocab today......immediately following announcements

Vocab....1.03

Don't forget assignment from yesterday, oh yeah, murphyk2@gcsnc.com

Also, for those who are missing it....Parent Assist.....it is your job to show me.
Point begin to be deducted beginning Monday

Reflect briefly concerning Consumer and business buying decisions

Let's continue with 1.03

Bear says there is a quiz tomorrow.

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Niche Marketing

Vocab Chap 3 and 1 Friday

Sniff, sniff, sniiiiiiiiiiff,  Bear smells a quiz......today.  Luckily all of us have been reading and paying attention in class and not wholeheartedly playing games or looking at cars online or this could have gone so much more wrong.   Lucky for us, eh?  (sacastically) yeah.

Quiz - Chap 2 a
Quiz - Chap 2 b


Chap 3

2/6/2013 Hey, When are Interims?

Quotable

Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty.
                                                                                           John F. Kennedy

Marketing ManagementThe quotable of the day is for Marketing Management.  Think drive. 

In fact, dwell on your own drive.....what drives you?

The assignment to be turned in by Tuesday, types, 12 font, normal margins....with a name will be a short paragraph telling me what drives you....what your passion is.  The hard part isn't the doing, rather, the understanding what drives you to do things.  Be honest with yourself.  There is no point lying.  Oh, and to answer the next question, as long as it needs to be.

Let's continue with 1.03

3rd BlockACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Vote on the vocab....Chap 2 and 3 combined....:)

Let's begin Chap 3

2/5/13 Tuesday, but a beautiful one at that

Quotable

"We don't need to make it better"

Improvement comes with many costs.

It costs time and money to make something better. It's risky, as well, because trying to make something better might make it worse. Perhaps making it better for the masses makes it worse for the people who already like it. And risk brings fear, because that means someone is going to be held responsible, and so the lizard brain wants out.

Which is why, unless there's an urgent reason to make something better right now, most organizations naturally don't volunteer to improve.

Operating systems, government programs, established non-profits, teachers with tenure, market leaders, businesses with long-standing customers--these organizations are all facing an uphill battle in creating a culture where there's an urgency to improve.

Just because it's uphill doesn't mean it's hopeless, though. One of the most essential tasks a leader faces is understanding just how much the team is afraid of making things better (because it usually means making things worse--for some people).


Marketing Management

Vocab 1.03 on Thursday
Think back briefly to our conversation in class concerning Attitudes and Beliefs.
Now read the Quotable and put yourself in the thought.
Our perception and ultimately our beliefs dictate there is already perfection in side of us and in time it either has or will come our nuturally...we needn't do anything special to reveal the diamond inside.  The problem then lies not in us, but rather, in others that they cannot see the value of what we have to offer the world.  We know (think) we shine like the sun.  Others are simply blind to that fact.

Wake up genious!  "The woods are lovely, dark, and deep, But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep."       ~Robert Frost brings us these lines telling us there is always more to do both inside our own and beyond.  Don't expect others to see your self worth.  Make it plain, make it evident, make it shine in the darkness, not just when you shine light on yourself.

Open and Continue 1.03

3rd Block
ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Thank goodness we finished that pre-test!
Yu and Wheeler...you guys will need to do it with either Hammersley or Rice when you return.

A bit of a respite....superbowl 47

Wow, what insite in an article.....Virgin America

Let's finish up Chap 2

Feb 4, 2013 Ten more days til I tell Avis I love her...forever more

Quotable

Just once, I would like to wake up, turn on the news, and hear...'Monday has been canceled, go back to sleep.'
                                                     ~Unknown

Marketing Management

Vocab 1.03/1.04 on Thursday

What was your behavior over the weekend?
     Superbowl hijinx?

Cues brought to life

Target market shown in its glory with Attitude to boot.

Finish 1.03

3rd Block
ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Pre-Test.....

Clear off your desks.....state manadated pre-test.  and no, you cannot play on the computer once you are done.

Doodle or sleep after you have finished your test.

Feb 1, 2013.....I think I see my shadow...tomorrow

Quotable

Stress should be a powerful driving force, not an obstacle. ~Bill Phillips

Marketing Management

Parent Assist....show me....for those who have not already done so

Quiz Today!

Open 1.03


3rd Block
ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Test - Vocab #2

Parent Assist....show me....for those who have not already done so

Pre-test Next Monday....no stress...no scores.....no sweat!


Competitive Advantage in video form - CNBC Exclusive, Target, Inside the Bullseye


Finish Chap 2


Superbowl assignment...Due Next Thursday, Typed, etc
     will assign on Monday