12/1 Santa and his Reindeer arrive in just 24 days!

Just for fun in honor of Food, inc.

Break out the jello kids, we are going to the rodeo!

SEM

Payday loans - Niche Marketing at its best.

Wrap up of 5.02

5.03 on the horizon

5.02 quiz on Friday

HSM

11/28 Turkey day now over, Let the diet begin!

For all classes...
Seth Godin post

SEM
Quiz tomorrow covering 5.01 and the beginnings of 5.02
Events this week
Prep for Outside Classroom Activity
Finish 5.02

HSM
Test hand out at the end of the class
Go over one of the essay questions...really fun!
Finish Chap 8
More????
Tomorrow is the vocab from Chap 8...Yeah!

11/22 A day without Turkey is a day without life smothered in Gravy

SEM

Pushing on, let us put Motivational factors to rest and move to Product Positioning and image/branding.

Let us start by covering "What is your image/brand?"

What is it you say? Let us learn here.

So knowing a bit more of the terms, is a brand what you say? or is a brand what they say?

Tha positioning aspect is the "making room" in the hearts and monds of the people. As I once read, positioning is the foundation of the brand, but it isn't the brand itself. Positioning allows for the individual, group, village, culture to fill in the vacancy/vacuum with what they know or are told. It allows the company to "start anew" to reach the preference and action levels of motivation.

5.02 complete



HSM
A short story in Price Anchoring...Culture anchoring. Cultural bias - what is it?
A preface of what we buy and why.

Are we ethical? We have been through the writings of ourselves, talked incessantly about our decisions and where we think we are as a human being and of our place in this world. Today I wish to change even that fabric of reality. The only thing I ask is that you are open to this new idea.

We will begin our day with a little video. Though linked here, allow me to illustrate it on the big screen. - Dan Ariely - Our Buggy Moral Code {16 min}

Take away?

Once more we visit with Dan Ariely in his discussion of our Consumer Buying Decisions. Do we really make up our own minds? or do we allow other to essentially make our minds up for us, especially with harder decisions? This sense of "preference" is something that for common place things/known things we have. But what if we move you past the mundane and take you to a decision you have never made? What will you choose? This small tidbit should show us.

And taking this further, allow us then to talk about self deception...truly the hallmark of our own psyche. All of this through the power of performance and a bit of magic.

11/21 Happy Turkey Day...almost

Gobble Gobble Gobble
Gobble Gobble Gobble
Gobble Gobble
Gobble Gobble Gobble

SEM

1/ Interims
2/ Let's talk Panther Football
3/ Lesser sports....
4/ Spoiled Brats...
5/ Out of the Woods

Finish 5.01

Quiz on tuesday


HSM
Chap 8
Chap 9
Chap 11
Chap 10

11/17 Murphy?!?!?! When are you coming back?

Week Update - Thursday

1. To answer the title, soon. I will return on Friday.


2. Today you get a movie as promised, but as stated below, it is my choice of a movie.


3. Welcome to Food, Inc, a delightful movie outlining the processing of our entire food system.


4. SEM, pay careful attention to the elements of an event. Expand your understanding that virtually anything can be considered an event.


5. HSM, think back to chapter pasts where we discussed Environmental Scanning. In that chaptwer, we discussed there are governmental forces out there dictating what and how we can alter the marekting mix or what affects the implimentation of our marketing mix on the environment/market at hand. This movie should show forth some real truths of how we are all manipulated into thinking certain ideals about some of the most basic commodities....food.


6. Enjoy!

Week Update - Wednesday Personal Finance Continued

1. you should have worked through the Personal Finance (Virtual Business) at the very least Lesson #1. If you did not get to finish, there may be time after the video to do it then. Please do not be ignorant and a bit stupid as to do it through the video.


2. Today you will be watching The Secret Life of the Credit Card. What is more liberating than to immediately gratify yourself by using "plastic" to get what you want. This, in no small part, was a deciding factor to the overall housing crisis we experienced and still are experiencing. More to come off of that.


3. Concerning the video - The Secret Life of the Credit Card
   Your student ID # (lunch number) will guide you to the appropriate question.
   Find the 5th number of your Student #. If 1-5, you have your question #.
   If 6-9, subtract 5 and there is your number


4. Video itself - don't worry, it will be shown up on the board. The link is provided if you feel gumption to look at it later at home.


5. Questions as you go - click hereBe prepared to give account as to the answer of assigned question.


6. Explore this companion site. Read over the answers to better understand what the credit cards have done


7. Cultural Divide - How other countries handle their consumer debt.
   


8. If there is time after you watch the video, do the "Questions as you go", explore the companion site, and read the Cultural Divide - then you may go finish your lesson #1/ Lesson #2. If you have to stop before finished, you can save the game at that time. There is the Lesson #1 (or 2,3,4 etc) online when you open up the lesson itself. You read through the tutorial, you can find it. remember that this still counts as a grade for the time I cannot be with you.
   

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SEM
Let's do the week

Monday - Phobias, Finance intro, a little more on 5. Plug bonus opportunity on Tues/Wed
Tuesday - My Bus training begins. meditate on Obj 5. Personal Finance Activity.
Wednesday - Personal Finance Continues. Secret life of the credit card.
Thursday - Another video opportunity...my choice.
Friday - I return. Judgement day as well should one have choosen poorly in my absence.
Discussion questions from The Secret Life of the Credit Card - click here


HSM
Monday - Phobias, Finance intro, a little more on 7
Tuesday - My Bus training begins. Personal Finance Activity.
Wednesday - Personal Finance Continues. Secret life of the credit card.
Thursday - Another video opportunity...my choice.
Friday - I return. Judgement day as well should one have choosen poorly in my absence.

Enjoy the week!

11.7.11 Reflections in the mirror

A little reflection will show us that every belief, even the simplest and most fundamental, goes beyond experience when regarded as a guide to our actions.
William Kingdon Clifford

By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
Confucius


SEM
Mon - Contracts and Riders
Tues - Test Obj 4
Wed - Intro Obj 5
Thurs - Continue Chap 5
Fri - Veterans Day

HSM
Mon - (1) Turn in your Culture/Values write up
(2) Your turn to teach. I grow weary - Chap 7 on Tap
Tues - (1) Quiz Chap 5
(2) insights of Chap 7 - again, your turn to teach
(3) What is your Segmentation?
Wed - (1) Chap 7
(2) Quiz on the agenda for Thursday
Thurs - (1) Quiz on Chap 7
(2) Decide on Test Date
(3) Explore TED (if time allows)
Fri - Veterans Day

11/1 only 44 days to go in the semester

Quote:
"Better to play well and lose than to play poorly and win"
~Murphy

SEM:
- Your chance. Clearly there is a disconnect between this class and your mental state. What can I do to make it more real for you?
-please note, it isn't in the football states/online games/fantasy football that this becomes real.

5 minutes to think and we will begin.

Quiz 4.01 - 4.02


HSM:
Vocab mini test
Tomorrow is quiz

Chap 5 wonderment