MARKETING MM51
1.05 MP 003 Ind Activity 1: Marty and the Martins
1.05 MP 003 Individual Activity 2: Say Cheese!
http://www.quia.com/quiz/7502678.html
Shortcut - Briefing
1.05 Briefing – Markets and Market Identification
https://gcsnccom-my.sharepoint.com/:b:/g/personal/murphyk2_gcsnc_com/ESHxuGo2G1JOgO8v3Y6tWlMBKPo46oCbYtsf4HjoSwi6cw?e=1M5tXZ
1. Number of people living in the house.
2. Ages of the residents.
3. What are the possible occupations?
4. Would the household be considered lower, middle or upper class?
5. What can be said about their lifestyles?
6. What other products might this household purchase?
7. What can you tell about the shopping preferences of this household?
1. Number of people living in the house.
2. Ages of the residents.
Skin Cream Target Market
Each student should create a phrase or description that s/he would use to promote a new skin cream to the following markets:
Female athletes
Physicians
Men over 40
Teenage girls
Women in other global regions (e.g., Asia, Europe, Latin America, etc.)
1.06 Describe the need for marketing data
EQ - Before you sell to them, what do you need to know
about them?
1.06 IM 012 PreTest 10Q - http://www.quia.com/quiz/7503078.html
Read:
Data needed
What’s your type?
Where to find
them
Summary (A)-5
Do:
Read:
Ways marketers use
data
What it means
Summary (B)-5
Do:
1.06 IM 012
Total Recall(B) 9OE http://www.quia.com/quiz/7503084.html
