Marketing

Sunday, November 27, 2016

Monday, November 28, 2016 A short jaunt until Christmas break....can you do it?

Quotable

Hobson's choice, Occam's razor, Wheeler's which and the way we decide

Hobson's choice is no choice at all. Take what's offered, or walk away.
Occam's razor is a rule of thumb: the simplest explanation is often the best one.
Wheeler's which teaches us that the answer to "one egg or two?" is usually 'one', while the answer to, "do you want an egg?" is usually zero.
Occam, Hobson and Wheeler were all scholars of something humans are fabulously bad at: deciding among multiple options.
Getting good at this is a skill, something we can do better if we choose to. That might be the first decision.

~ Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

I will be out of the classroom on Wednesday. Prepare you mind now. Don't Screw this up.

Pricing Project - Click here to see mine and to verify your promotions

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

Study 3.01/3.03 vocab (Tuesday November 29)

https://quizlet.com/39471064/303-marketing-6621-flash-cards/alphabetical

3.02 ppt

https://drive.google.com/open?id=14cHo59EltJj15g3SVdcEPLeBR9YJ_iBuyMZO7cvbmfA

3.02 ppt b

https://drive.google.com/open?id=0ByZ4Ba5yqN86Q05hTUxTUl9wX3M

Agencies and what they are for

http://www.socialstudieshelp.com/Economic_Govt_Protections.htm

CPSC - in all of its glory!

http://www.cpsc.gov/en/

USAgov

https://www.usa.gov/consumer

FDA

http://www.fda.gov/downloads/Food/ResourcesForYou/Consumers/UCM220117.pdf

FTC - Powers/Cases/Etc

https://www.ftc.gov/tips-advice/business-center

Consumer Protection laws and your business

http://www.nolo.com/legal-encyclopedia/consumer-protection-laws-business-29641.html

CPSC Fireworks Infographic

http://www.cpsc.gov/PageFiles/150398/Fireworks-Infographic-2015-web.pdf?epslanguage=en

CPSC Safety Video - Fireworks

http://gizmodo.com/heres-the-governments-horrifying-new-fireworks-safety-d-1715432837

Consumer Greed episode - have video

Big Mac Video

Bic Mac Worksheet

https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc

HONORS STRATEGIC MARKETINg

Penny Path Cafe and Crepe Shoppe was delicious!!!

Kevin and dad enjoyed free crepes and a great lesson into what to expect from the next OCE!

Obj 6 - Chap 14 - Integrated Marketing Communications

Cornell Notes.....a lot more complete this time

Thursday Vocab - Chap 15
https://quizlet.com/15897426/hsm-6626-marketing-9e-chap-15-flash-cards/

Obj 6 - Chap 15 - Advertising and Public Relations

The next OCE will be Carolina Thrift

Due before Christmas Break

One more due before exams....to be released before break.

Tuesday, November 22, 2016

Tuesday, November 22, 2016 Feels like a Friday, Happy Turkey Day kids!

Quotable

Moral hazard and inhumanity

One bit of economic reasoning says, "If there are no consequences, people will make bad choices."
Don't let big banks get bailouts, because if we do, bankers will take bigger risks.
So, make sure that the dentist is expensive (and painful) because that will encourage people to brush their teeth.
And don't make it too easy to collect on fire insurance, or people will be careless with matches.
Insurers call these behaviors 'moral hazards.' In specific instances, people will make choices that cause harm to themselves and to society because they don't fear the consequences.
Without a doubt, this makes sense for organizations.
But the instances are more specific than you might guess. For example, awareness of the certainty of lung cancer forty years later doesn't do much to keep teens from smoking. The long-term consequences didn't matter—it was a tax on cigarettes that made the biggest difference.
And telling a mentally ill homeless person that he 'deserves' to live on the street because of bad choices along the way isn't doing anything for him, or to those that might be forced into his situation down the road.
Waiting for an employee to screw up so we can fire her seems a convoluted way to set a standard for the rest of the team.
Too often, we get confused about what people deserve vs. what they get. We use our instinctual, Calvinist understanding of moral hazard as an excuse to teach people a lesson, to callously embrace an efficient market. But of course, the market isn't efficient at all. It unevenly distributes rewards to people based on luck, and allows those with an early head start to amplify that lead with less and less effort.
It turns out that building homes for homeless people is a great way to cut homelessness overall. Poverty doesn't usually respond to moral hazard approaches.
Life's risky and it's played for keeps. We all benefit from a safety net.

~ Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Pricing Project - Click here to see mine and to verify your promotions

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

History of Packaging

https://www.youtube.com/watch?v=7Shwzu0VpQg

Story of Stuff - 22 min

http://storyofstuff.org/movies/story-of-stuff/

Story of Electronics - 8 min

http://storyofstuff.org/movies/story-of-electronics/

Study 3.01/3.03 vocab (Tuesday November 29)

https://quizlet.com/39471064/303-marketing-6621-flash-cards/alphabetical

Oh Look!

Tech in Product/labeling
https://www.silgancontainers.com/services/new-product-development-technology/

3.02 ppt

https://drive.google.com/open?id=14cHo59EltJj15g3SVdcEPLeBR9YJ_iBuyMZO7cvbmfA

3.02 ppt b

https://drive.google.com/open?id=0ByZ4Ba5yqN86Q05hTUxTUl9wX3M

Agencies and what they are for

http://www.socialstudieshelp.com/Economic_Govt_Protections.htm

CPSC - in all of its glory!

http://www.cpsc.gov/en/

USAgov

https://www.usa.gov/consumer

FDA

http://www.fda.gov/downloads/Food/ResourcesForYou/Consumers/UCM220117.pdf

FTC - Powers/Cases/Etc

https://www.ftc.gov/tips-advice/business-center

Consumer Protection laws and your business

http://www.nolo.com/legal-encyclopedia/consumer-protection-laws-business-29641.html

CPSC Fireworks Infographic

http://www.cpsc.gov/PageFiles/150398/Fireworks-Infographic-2015-web.pdf?epslanguage=en

CPSC Safety Video - Fireworks

http://gizmodo.com/heres-the-governments-horrifying-new-fireworks-safety-d-1715432837

Consumer Greed episode - have video

Big Mac Video

Bic Mac Worksheet

https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc

HONORS STRATEGIC MARKETING

Bracy and Alex, Reworks due by Today

Pricing Project jr
Tell me what's up.
email me, murphyk2@gcsnc.com, telling me the 3 -5 things you could garner from this small exercise

Obj 6 - Chap 14 - Integrated Marketing Communications

Cornell Notes.....a lot more complete this time

words
scatter
test preview

The next OCE will be Carolina Thrift

Who will be avail Wednesday?

Penny Path Cafe and Crepe Shop - Bonus meet and eat.

Sunday, November 20, 2016

Monday, November 21, 2016 I can almost taste the Turkey!!!

Quotable

The magic wand store is closed

It's fun to imagine what we'd do if we had a magic wand, something that with a wave, could produce us the introduction, the funding, the open door, the technology, the breakthrough, the insight, the inspiration, the shortcut...
They stopped making magic wands a millenia ago.
Now that you know that there are no magic wands, a better question is probably:
What do you care enough about that you're prepared to expose yourself to fear, risk and hard work to get?

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Pricing Project - Click here to see mine and to verify your promotions

New 25 words or less....

A different story....will magically appear ... click here...and best ye read, the ending is a bit different

Submission Page

3.01 LAP Rapping Up Products

Project:

Due Tuesday, November 22, beginning of class or sooner

Slide 8 chart - PLC

Characteristics

Marketing Objectives

Strategies

Develop a emoticon chart based on this one

Copy of the chart provided

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

Product Life Cycle - Student Workbook

p185/186

History of Packaging

https://www.youtube.com/watch?v=7Shwzu0VpQg

Story of Stuff - 22 min

http://storyofstuff.org/movies/story-of-stuff/

Story of Electronics - 8 min

http://storyofstuff.org/movies/story-of-electronics/

Pearl River Delta Blue Jean Manufacturing

http://www.cnn.com/2010/WORLD/asiapcf/04/26/china.denim.water.pollution/

Tell students to imagine that the development of a new product will result in a huge profit for a business; however, its production will result in hazardous wastes. Arrange for students to conduct a class debate about whether a company should move forward with product development. Implement the debate, and debrief following the activity.

Planned Obsolescence

http://www.slideshare.net/Annie05/planned-obsolescence-aesthetic-over-functional-presentation-707861

Planned Obsolescence: The Ultimate Economic Inefficiency

http://www.davidmcminn.com/ngc/pages/obsol.htm

{Key Bullet Points + Govt. Response at bottom}

Study 3.01/3.03 vocab (Tuesday November 29)

https://quizlet.com/39471064/303-marketing-6621-flash-cards/alphabetical

http://www.earlytorise.com/online-market-testing-that-can-save-you-time-and-money/

Table 3 - Adoption segmentation characteristics

http://cdn.intechopen.com/pdfs-wm/39282.pdf

Technology in Distribution

http://www.adweek.com/news/advertising-branding/ad-day-pizzeria-uses-periscope-tracked-delivery-runners-avoid-carbon-emissions-170004