Thursday, June 2, 2016

Friday, June 3 - National Doughnut Day!!!!!!!!

Quotable 

All mirrors are broken

It's impossible to see yourself as others do.
Not merely because the medium is imperfect, but, when it comes to ourselves, we process what we see differently than everyone else in the world does.
We make this mistake with physical mirrors as well as the now ubiquitous mirror of what people are saying about us behind our back on social media. We misunderstand how we look on that video or how we come across in that note.
When we see a group photo, we instantly look at ourselves first. When we pass a mirror on the wall, we check to see if there's parsley stuck on our teeth, yet fail to notice how horrible that camel's hair jacket we love actually looks on us. When someone posts a review of something we've built, or responds/reacts to something we've written online, we dissect it, looking for the germ of truth that will finally help us see ourselves as others do.
No one understands your self-narrative, no one cares that much about you, no one truly gets what it's like to be you. That germ of truth you're seeking isn't there, no matter how hard you look in the mirror.
You're not as bad (or as good) as you think you are.
~ Seth Godin


                                                          
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
Marketing I

LO 4.00 test.  57 questions.....so easy!....just kidding, it isn't easy at all

3rd block test

LO 4.00 Marketing I
http://www.quia.com/quiz/5908584.html



4th block test
LO 4.00 - Marketing assessment




Dan Ariely - Are we in control of our own decisions?
Dan Ariely - Beware of our conflicts of Interest
Dan Ariely - Our Buggy Moral Code


Jacob - Final Exam - Marketing Spring 2016
http://www.quia.com/quiz/5893655.html



Final project
As a class - come up with a topic - a problem we need to solve
Individually, come up 5/7 question as to how to get at the root of the problem/solicit feedback from the target audience.
Google forms - create a survey
Walmart - The high cost of a low price - Full Documentary (1:37)

                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING I


Dan Ariely - Beware of our conflicts of Interest
Test - LO 4.00 - 72 questions.....not really, no.

LO 4.00 SEMII
http://www.quia.com/quiz/5908598.html






Wednesday, June 1, 2016

Thursday, June 2, 2016 So close....I can almost smell it! And it smells like teen spirit

Quotable 

Wasting our technology surplus

When someone handed you a calculator for the first time, it meant that long division was never going to be required of you ever again. A huge savings in time, a decrease in the cognitive load of decision making.
Now what?
You can use that surplus to play video games and hang out.
Or you can use that surplus to go learn how to do something that can't be done by someone merely because she has a calculator.
Either way, your career as a long-divisionator was over.
Entire professions and industries are disrupted by the free work and shortcuts that are produced by the connection economy, by access to information, by robots. Significant parts of your job are almost certainly among them.
Now that we can get what you used to do really quickly and cheaply from someone else, you can either insist that you still get to do that for us at the same fee you used to charge, or you can move up the ladder and do something we can't do without you.

~ Seth Godin


                                                          
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
Marketing I

Dan Ariely - Are we in control of our own decisions?
Dan Ariely - Beware of our conflicts of Interest
Dan Ariely - How equal do you want the world to be?  You’d be surprised

Dan Ariely - Our Buggy Moral Code
http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code
Keep it Real - LAP

Keep it Real - LAP - Quia Fun!
MKTG - Selling LAP 129 - Keep It Real -- in Sales

Ethics in selling powerpoint

Final project
As a class - come up with a topic - a problem we need to solve
Individually, come up 5/7 question as to how to get at the root of the problem/solicit feedback from the target audience.
Google forms - crate a survey

Powell


Walmart - The high cost of a low price - Full Documentary (1:37)

                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING I
Practice Tests

Dan Ariely - Are we in control of our own decisions?
Dan Ariely - Beware of our conflicts of Interest
Dan Ariely - How equal do you want the world to be?  You’d be surprised

Dan Ariely - Our Buggy Moral Code
http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code

Obj 1 Practice - SEMII
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html

Obj 3.00/4.00 Practice Tests - SEMII
http://www.quia.com/quiz/5907365.html

Tuesday, May 31, 2016

Wednesday, June 1, 2016 The day without a title....oops!

Quotable 

Pretty, cheap and well-rounded (three misunderstandings)

It's easy to fall into the trap of thinking you need to be prettier if you want to be an actor or actress. It turns out, though, that most important thespians aren't conventionally pretty (Marlon Brando, Julia Roberts, Angelina Jolie, Geena Davis, Morgan Freeman...)
It's easy for a retailer or a freelancer to believe that the best way to succeed is to be cheap. But just about every important brand (and every successful freelancer) didn't get that way by being the cheapest.
And anyone who has been through high school has been reminded how important it is to be well-rounded. But Nobel Prize winners, successful NGO founders and just about everyone you admire didn't get that way by being mediocre at a lot of things.
Pretty, cheap and well-rounded are seductive ways to hide out in a crowd. But they're not the path to doing work that matters.

~ Seth Godin


                                                          
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
Marketing I

Dan Ariely - Are we in control of our own decisions?
 
Dan Ariely - Beware of our conflicts of Interest
 
Dan Ariely - How equal do you want the world to be?  You’d be surprised

Dan Ariely - Our Buggy Moral Code
http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code
 
 


Did we answer all of the topics?
a.    Explain why data-collection instruments must be carefully designed and administered.
b.    Discuss challenges in developing effective data-collection instruments (e.g., cultural differences between researcher and source, resources required for the study, intangible nature of some types of information, difficulty accessing some sources of information).
c.    Explain elements of surveys (i.e., a statement to respondents about how information will be used and why it is valuable; clear instructions, including for any skip patterns; appealing format; logical sequence of questions; consideration of how answers to previous items might affect later items).
d.    Describe qualities of a good survey item (e.g., clear questions, single focus for each question, neutral questions, balanced questions, appropriate language for the intended respondent, appropriately broad or narrow in scope).
e.    Explain how to ensure the quality of observations.
f.    Discuss considerations for collecting data online.
g.    Describe considerations in using a pre-existing data collection instrument.
 

Walmart - The high cost of a low price - Full Documentary (1:37)

                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING I

Performance Analysis

Look to the right….a step by step instruction on how to write a full plan
Yes, we will hit most aspects of it

ROI

[5-154]
  1. Explain the use of standards in evaluating the performance of a marketing plan.
  2. Discuss the frequency with which marketing plan performance should be evaluated.
  3. Describe actions to take when performance and objectives differ.
  4. Demonstrate procedures for evaluating the performance of a marketing plan.

Practice Tests
http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy/SEMII/Practice_Tests


How to create a Movie Marketing Plan

Sports Marketing Plan

Quick Breakdown of the assorted boardgames in cabinet

Practice Tests

Standardized Measurement and assessment

Scales and Attitude Measurement

Attitude Measurement

Levels of measurement and scale

Measurement of Variables

Attitude Scales

Scaling

Types of Attitude Scale
http://www.slideshare.net/kuldeepatibs/attitude-scales-presentation

Verify you know what we went over:
a.    Explain the use of scaling in marketing research.
b.    Distinguish between rating and ranking scales.
c.    Distinguish between nominal data and ordinal scales.
d.    Discuss when ordinal scales are used.
e.    Describe characteristics of interval rating scales.
f.    Distinguish between interval and ratio scales.
g.    Distinguish between continuous and itemized rating scales.
h.    Discuss types of itemized rating scales (e.g., Likert, semantic differential, Stapel’s Scale, and multi dimensional scaling).
i.    Explain advantages/disadvantages of the types of itemized rating scales.
j.    Explain types of ranking scales (i.e., paired comparison, forced choice, and comparative scale).