Thursday, September 18, 2014

9/18/2014 Crisp air in the forecast....eventually

Quotable
 
 

Two elements of an apology

Compassion and Contrition
"We're sorry that your flight was cancelled. This must have truly messed up your day, sir."
That's a statement of compassion.

"Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed up, it was an error in judgment for us to underinvest in pilot allocation. Even worse, we didn't do everything we could to get you on a flight that would have helped your schedule. We'll do better next time."
That's what contrition sounds like. We were wrong and we learned from it.
The disappointing thing is that most people and organizations that take the time to apologize intentionally express neither compassion nor contrition.
If you can't do this, hardly worth bothering.
But it is worth bothering, because you're a human. And because customers who feel listened to help you improve (and come back to give you another chance.)

                                                                     

SEMII

Finished out 1.04....make sure you have the guided noted from 1.04...completed
 
Take 2 minutes and look through 1.04 material and see if you have questions (Reflection)
look through the other files...the ones we may have not opened....do we need them?
 
onward to 1.05
3 minutes to peruse through 1.05 and get a mental outline of what is to come.
 
NFL is doing what?  Knee jerk reaction to fix a long standing PR problem now takes hold.
Radisson's social branding...wow!
 
CBA - Presentation on Friday
 
***Powerschool - will go down as a zero until you have shown me.

                                                                                                                        

HSM

 
Chap 5....yes, kinda boring, but not much on the newsfeed

Olive Garden...worth the read...it is a bit longer...

Galaxy Tab s

Next Tuesday's Homework......Speaking about brand....What 10 songs would be on Cowboy's playlist?
     An email
     Subject Line - YOUR NAME - Cowboy's Playlist
     Song with a youtube hyperlink
     Be thoughtful concerning this assignment.
     Don't worry about a consensus amongst your classmates...I want to know what your think!
 
***Powerschool - will go down as a zero until you have shown me.
                                                                                                                             
Bonus Others
ACT Question of the day
SAT Question of the day
                                                                                                                            

Marketing


1.04 anyone?
Preread for the first 5 minutes, mental outlines would be good.

Also, basic outlines for 1.01, 1.02 and 1.03

Galaxy Tab s





***Powerschool - will go down as a zero until you have shown me.

Wednesday, September 17, 2014

9/16/14 Wednesday and a half day to boot!

Quotable
 
 
We did.
It's not a silly question. It has a lot to do with culture and crowds and the way we decide, as a group, what's right and what's not.
A quick look at some colors confirms that there is no algorithm, no accepted pattern for color names. They range from short and obscure (puce) to long and obvious references, like cotton candy.
No color has a name until a significant group accepts that name. You can start calling the sky, "gluten," but it's not going to be useful until others do as well.
That's what mass, cultural-shifting marketing does. It creates an idea or a label or a habit or a discussion and enables it to become a building block of our culture.
No one who invents a name for a color is applauded or instantly successful. It never works right away. And then, person by person, it starts to stick. The first person leaps, and leaps again, and persists, inventing something we sooner or later all decided we needed all along.

                                                                     

SEMII

1.03 Finished....Let's draw up the new Objective list
 
Mandatory notes.with a pre-read

Brands push their weight

Twitter Brands

 
CBA - Presentation on Friday
1.04 today - maybe
 
***Powerschool - will go down as a zero until you have shown me.

                                                                                                                        

HSM

 
Chap 5, but first, a word from our sponsors

 Ear Love

MIM

Twitter Brands

Victoria...for you...Customer Loyalty
 
***Powerschool - will go down as a zero until you have shown me.
                                                                                                                             
Bonus Others
ACT Question of the day
SAT Question of the day
                                                                                                                            

Marketing


1.03 - finish today

1.02 Vocab test - 15 items


 Ear Love

MIM

Twitter Brands

Victoria...for you...Customer Loyalty


***Powerschool - will go down as a zero until you have shown me.

Tuesday, September 16, 2014

9/16/14 The day the earth stood still...er..no, just a tuesday

Quotable
 
 
 
We did.
It's not a silly question. It has a lot to do with culture and crowds and the way we decide, as a group, what's right and what's not.
A quick look at some colors confirms that there is no algorithm, no accepted pattern for color names. They range from short and obscure (puce) to long and obvious references, like cotton candy.
No color has a name until a significant group accepts that name. You can start calling the sky, "gluten," but it's not going to be useful until others do as well.
That's what mass, cultural-shifting marketing does. It creates an idea or a label or a habit or a discussion and enables it to become a building block of our culture.
No one who invents a name for a color is applauded or instantly successful. It never works right away. And then, person by person, it starts to stick. The first person leaps, and leaps again, and persists, inventing something we sooner or later all decided we needed all along.

                                                                     

SEMII

1.03 Finished....Let's draw up the new Objective list
 
Review last quiz....mandatory notes.
 
Adrian Peterson.....sponsorships
 
CBA - More in depth
     Go back to your original group
     I need:
          a 10 slide presentation (google doc would be preferable)
          Title plus 8 content slides plus a bibliography
          one slide for each of the items we have spoken of.
          Each slide should be entitled with the content as well as the person's name who found it
          If I do not see your name, you will receive no credit
          either email me the link (google doc - set permissions) or the ppt.
          one hour...good luck!!
1.04 today - maybe
 
***Powerschool - will go down as a zero until you have shown me.

                                                                                                                        

HSM

 
Coca Cola - another open happiness... 
 
Go Daddy, but not with that race car lady 
 
So Much fun from a seemingly stupid car 
 
Samsung responds - comparitive adverrtising 
 
The making of a brand
 
Finish Chap 19 - 3 more slides...questions?
 
Quizlet - Vocab test...just 19
 
Chap 19 - questions in the back....#
 
***Powerschool - will go down as a zero until you have shown me.
                                                                                                                             
Bonus Others
ACT Question of the day
SAT Question of the day
                                                                                                                            

Marketing

Coca Cola - another open happiness... 
 
Go Daddy, but not with that race car lady 
 
So Much fun from a seemingly stupid car 
 
Samsung responds - comparitive adverrtising 
 
The making of a brand
Another installment of segment that shampoo

1.03

1.02 Vocab test - 15 items


***Powerschool - will go down as a zero until you have shown me.

Monday, September 15, 2014

9/15/2014 - Monday.....yes a Monday

Quotable
 
 


and

 
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next.
Well, perhaps it will be the most urgent thing. Or the easiest.
In fact, the most important thing probably isn't even on your agenda.
-Seth Godin

                                                                     

SEMII

1.03 Finished....Let's draw up the new Objective list
 
Review last quiz....mandatory notes.
 
Did we expect any less?
     Not the video....read....look for key terms 
 
Ticketmaster and EventJoy....a good move?
 
CBA - More in depth
     Go back to your original group
     I need:
          a 10 slide presentation (google doc would be preferable)
          Title plus 8 content slides plus a bibliography
          one slide for each of the items we have spoken of.
          Each slide should be entitled with the content as well as the person's name who found it
          If I do not see your name, you will receive no credit
          either email me the link (google doc - set permissions) or the ppt.
          one hour...good luck!!
1.04 today - maybe
 http://www.nytimes.com/2014/09/12/sports/football/notre-dame-and-under-armour-seek-win-win-with-apparel-deal.html?_r=1
 
***Powerschool - will go down as a zero until you have shown me.

                                                                                                                        

HSM

Best Kickstater ever!!!!
Long range project.....Kickstarter - best we begin to understand what it is and what we can do on it
 
The first time...
 
 hahahahahahaha - KFC

Like Black water...only in a burger

Kotex....what will they think of next?

Cute

Emotional pull

hahahahahaha - KFC pt 2
 
Chap 19....are you ready?
 
***Powerschool - will go down as a zero until you have shown me.
                                                                                                                             
Bonus Others
ACT Question of the day
SAT Question of the day
                                                                                                                            

Marketing

1.03

1.02 vocab on Wednesday
Segmentation mini quiz today

Interims


Best Kickstater ever!!!!
Long range project.....Kickstarter - best we begin to understand what it is and what we can do on it
 
 hahahahahahaha - KFC

Like Black water...only in a burger

Kotex....what will they think of next?

Cute

Emotional pull

hahahahahaha - KFC pt 2

***Powerschool - will go down as a zero until you have shown me.
 

Friday, September 12, 2014

9/12/14 The Blessed Day

Quotable
 
 

                                                                     

SEMII

  1.03 Finished....Let's draw up the new Objective list

1.04
 
 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions
 
McBrunch!  hahahah


Tebow has a new Gig - Brand Extension
5 money losing investments of NFL players
NFL and Networks....look for the numbers and read around them
Cross Promotion
Brand

 
                                                                                                                        

HSM

Everything is posted on Powerschool
 
Practice tests are up and running (shortcut - click here, but it is a secret so tell no one!)
 
Chap 19

McBrunch!  hahahah
 
Great Copy!!

Social Media....a foray into CRM
 
NFL and Lowes, but not officially

Brand
 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due next Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions
                                                                                                                             
Bonus Others
ACT Question of the day
SAT Question of the day
                                                                                                                            

Marketing

1.02 - b segmentation
Go ahead and break out the segmentation cheat sheet....you will need it!!!

McBrunch!  hahahah

http://money.cnn.com/2014/09/11/investing/radioshack/index.html?iid=A_BN_News


Is it so easy?


Social Media....a foray into CRM


NFL and Lowes, but not officially

Brand 
 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due next Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions
 

Thursday, September 11, 2014

9/11 Let us Remember

Quotable
 
 

Worthless (priceless)

We can transform a priceless thing into a worthless one. Mishandle it, disrespect it, break it, leave it out in the rain. The compromise of the moment, the urgency of now, the lack of a long view--it's trivially easy to destroy things we think of as priceless.
But we can also transform the worthless into things valuable beyond measure. When we attach memories to something, it becomes worth treasuring. And when the tribe uses it to connect, we have a hard time imagining living without it.
Seth Godin

                                                                     

SEMII

 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions
 
1.02  Quiz
 
1.03


Will Pharrell has a challenge


College President Challenge


Serena....for beats


Ticket manager fired, now suing...do they have a case?

McBrunch!  hahahah

 
                                                                                                                        

HSM

Everything is posted on Powerschool
 
Practice tests are up and running (shortcut - click here, but it is a secret so tell no one!)
 
Chap 19
 
Chap 3 quiz

College President Challenge

Serena....for beats

McBrunch!  hahahah
 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due next Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions
                                                                                                                             
Bonus Others
ACT Question of the day
SAT Question of the day
                                                                                                                            

Marketing

1.02 - b segmentation
Go ahead and break out the segmentation cheat sheet....you will need it!!!

College president challenge


Serena....for beats

McBrunch!  hahahah

http://money.cnn.com/2014/09/11/investing/radioshack/index.html?iid=A_BN_News
 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due next Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions
 

Wednesday, September 10, 2014

9/10/14 Dawn has broken, and her I sit, typing away

Quotable
 



Picture Day Schedule – September 10, 2014

 

Please note that staff members may take their pictures at any time, but to avoid competing with students, before school or during lunch would be best.


  • Freshmen with the last name A-L: 8:45am


  • Freshmen with the last name M-Z: 9:15am


  • Sophomores with the last name A-L: 9:45am


  • Sophomores with the last name M-Z: 10:20am


  • Juniors with the last name A-L: 10:50am


  • Juniors with the last name M-Z: 11:20am


  • Weaver students, late check-ins, staff during lunch: 11:45-2pm

                                                                     

SEMII

 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions
 
1.02 - Legal Issues...cont
1.02  Quiz on Thursday
 
Apple Release Party...did someone say party?

All the new swag!

Buffalo Bills, for a $1 Billion Alex

What a sales promotion!

Promotion - U2

Public Relations Nightmare...and I don't mean Ray Rice!!!

Not even Nike would keep him!
 
                                                                                                                        

HSM

Everything is posted on Powerschool
 
Practice tests are up and running (shortcut - click here, but it is a secret so tell no one!)
 
Vocab Chap 3

 
Apple Release Party...did someone say party?

Everything you need to know about apple's latest offerings

What a sales promotion!

Promotion - U2
 
Public Relations snafu

Social Media 50% off sale

Who do you live for?

Old Spice....too far?

A royal family nod in a Nissan Tweet....in only 7 minutes
 
And to close...special pants for your new Larger Apple Device
Finish/Cont. Chap 3
 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due next Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions
                                                                                                                             
Bonus Others
ACT Question of the day
SAT Question of the day
                                                                                                                            

Marketing

1.02b - The Marketing Mix....yes, this is where we still are today - open and prepare

Quiz!!!! 6 Functions of Marketing    6 functions of Marketing

Apple Release Party...did someone say party?

All the new swag!

What a sales promotion!

Promotion - U2
 
Public Relations snafu

Social Media 50% off sale

Who do you live for?

Old Spice....too far?

Focus Groups - MIM at its finest!

Mobile Ready Pants...hahahahahah
 

 
***Assignment has changed.  Powerschool for students and parents will not be up until 9/9.  So.......Due next Friday......Sept 12.  worth a homework and a quiz grade - Sign up for parent assist - show me on Friday....no late entries please.

Southwest’s website > Parents > Powerschool for Parents/Students > Powerschool Access Instructions