Marketing

Marketing Management

1.03 continued....Consumer Buying Decisions

The two Audio selections from Marketing....good decisions or not?

Attention - the name of the game

Best you study a bit.....Vocab 1.03 on Tuesday. Combined with 1.01

Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday for the first pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Thursday, February 6, 2014

2/7/2014 Friday....The longest week of the year thus far....let's just wait for next week...I bet it will be longer

Quotable

Marketing

Open up and prepare:
1.02 Powerpoint 4P's
and
1.02b Market Segmentations

Quiz - 1.01 - Psst! Click here and begin

MIM - Where my people at?

Please open up your Parent Assist/PowerSchool account so I can see that you have it. If you do not have it, please see the Assignment #2 note below.

Promotion's directive is to Inform, Persuade, and Remind us to buy their stuff. It can also can prompt us to buy their stuff NOW! Esurance did a remarkable thing.....you want to read this

SuperBowl Assignment is due today.

Vocab 1.02 on Tuesday

Bonus Others

Marketing Management

Promotion's directive is to Inform, Persuade, and Remind us to buy their stuff. It can also can prompt us to buy their stuff NOW! Esurance did a remarkable thing.....you want to read this

1.03 continued....Consumer Buying Decisions

MIM - where my people at?

Quiz - 1.01...Click here

Please open up your Parent Assist/PowerSchool account so I can see that you have it. If you do not have it, please see the Assignment #2 note below.

Vocab 1.03 on Tuesday. Combined with 1.01

Wednesday, February 5, 2014

2/6/2014 Thursday....it is all downhill from here

Quotable

Marketing

1.01 Activity - The Seven Functions Doc (Mr Murphy's website) - Identifying the Functions of Marketing

Discussion

CVS does something huge!

LAPS...introduction

LAP (always located on Mr Murphy's class page) - open and explore
Have it your Way
Work the Big Six

Quiz on Friday....1.01 (all essay)

GO ahead and open up the following(Mr Murphy's Marketing I website)
1.02 Powerpoint 4P's
and
1.02b Market Segmentations

10 best of the night

Cheerioes...continuing to break boundaries
GoldieBlox.....quite a story

Minimum Wage....does it need to be raised????

Assignments:
Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday for the first pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
Assignment #3 - Quizlet....just incase you are floundering concerning this one...Due on Tuesday.

Super Bowl Assignment will be due this Friday.

http://sb.adweek.com/

or

http://www.huffingtonpost.com/2014/02/02/super-bowl-commercials-2014-watch_n_4713785.html

Bonus Others

Economics...the balance between needs and wants coupled with a finite cash flow

Marketing Management

1.02 Supplemental Completed...Time Management...

Let's talk about coping methods to begin with..

Panel Ad judgement

CVS does something Huge!

Now onward to 1.03

Quiz on Friday...5 question 1.01 material...essay/short answer

Tuesday, February 4, 2014

2/5/2014 Wednesday.....but let's not make THAT joke.

Quotable

Who is easily manipulated?

Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person's long-term best interest.

The easiest people to manipulate are those that don't demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there's a promise of short-term gains.

If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation.

There are habits and activities that leave people open to manipulation. I'm not saying they are wrong or right, just pointing out that these behaviors make you open to being manipulated... Here are a few general categories of behaviors that manipulators seek out:

Believing something because you heard someone say it on a news show on cable TV.
Being a child (or acting like one).
Buying penny stocks.
Repeating a mantra heard from a figurehead or leader of a tribe without considering whether it's true.
Trying to find a short cut to lose weight, make money or achieve some other long-term goal.
Ignoring the scientific method and embracing unexamined traditional methods instead.
Focusing on (and believing) easily gamed bestseller lists or crowds.
Inability to tolerate fear and uncertainty.
Focus on now at the expense of the long term.
Allowing the clothes of the messenger (a uniform, a suit and tie, a hat) to influence your perception of the information he delivers (add gender, fame, age and race to this too).
Reliance on repetition and frequency to decide what's true.
Desire to stick with previously made decisions because cognitive dissonance is strong.
Inability to ignore sunk costs.
Problem saying 'no' in social situations.

Interesting to note that AM radio used to be filled with ads for second mortgages. And now? Gold.

Manipulating people using modern techniques is astonishingly easy (if the marketer have few morals). You only make it easier when you permit people and organizations that want to take advantage of you to do so by allowing them to use your good nature and your natural instincts against you. It happens every day in Washington DC, online, on TV and in your local community institutions.

Marketing

Let's finish up 1.01ppt.ppt (Murphy's website) + an activity

Activity - The Seven Functions Doc (Mr Murphy's website) - Identifying the Funtions of Marketing

Discussion

LAPS...introduction

LAP (always located on Mr Murphy's class page) - open and explore
Have it your Way
Work the Big Six

Quiz???

Vocab Test - 1.01 Marketing 6621

MIM in action....

Hashtag race winners announced...social media till the day I die!

Quiz on Quizlet On Wednesday (practice matching can be found right here!)

10 best of the night

Cheerioes...continuing to break boundaries
GoldieBlox.....quite a story

Minimum Wage....does it need to be raised????

Assignments:

Assignment #1 is now complete...or you better hope it is. The first assignment is in the books.
Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday for the first pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
Assignment #3 - Quizlet....just incase you are floundering concerning this one...Due on Tuesday.

Super Bowl Assignment will be due this Friday.

http://sb.adweek.com/

or

http://www.huffingtonpost.com/2014/02/02/super-bowl-commercials-2014-watch_n_4713785.html

Bonus Others

Economics...a balance between finite cash flow and needs/wants

Marketing Management

We will finish 1.01b shortly
LAPS - an explanation
Open 1.01 Work the Big Six - either

Quiz?????

MIM in action

Assignment #1 is now complete...or you better hope it is. The first assignment is in the books.
Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday for the first pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.
Assignment #3 - Quizlet....just incase you are floundering concerning this one...Due on Tuesday.

Monday, February 3, 2014

2/4/2014 Tuesday....can we go for a full 5 days in a row?

Quotable

Groundhog day and the Super Bowl

One way the tribe identifies is through the observance of a holiday, of a group custom, of the thing we all do together that proves we are in sync. People thrive on mass celebration, but as our culture has fragmented, these universal observances are harder to find. We used to watch the same TV shows at the same time, eat the same foods, drive the same car. Given a choice, though, many people take the choice—and so, as the culture fragments, we move away from the center and to the edges.

Halloween and the Super Bowl are the new secular holidays, the group-mania events that prove we're able to stay in sync. Every year, signed up for it or not, each of us is expected to survive the relentless hype. We see almost a month's worth of never-ending media about the Super Bowl—business articles, travel articles, legal articles, cooking articles—a huge onslaught of content-free noise.

And every year, the commercials disappoint, while the game includes eleven minutes of action over the course of four hours of not so much.

And yet we do it again and again. Because the corporate hoopla is beside the real point, which is a chance for all of us to talk about the same thing at the same time. This is part of what it means to belong.

While the Super Bowl is a large-scale example of this happening across a huge swath of people, these occurences happen often in much smaller tribes as well. The buzz about Fashion Week or CES or the latest from Sundance are micro varieties of the same desire to be in sync. Your customers and your employees want to feel what it feels to do what other people are doing. Not everyone, just the people they identify with.

It's easy to be persuaded that this event is somehow about the game, or the coverage or the hype, but it's not. Like Groundhog day, it's a pointless thing we do over and over again, because hanging out with people you care about (even if it's just to eat junk food and talk about how bad the commercials are) is almost always worth doing.

Marketing

Assignment #1 is now complete...or you better hope it is. The first assignment is in the books.

Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday for the first pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Assignment #3 - Quizlet....just incase you are floundering concerning this one...Due on Tuesday.

Super Bowl Assignment will be due this Friday.

http://sb.adweek.com/

or

http://www.huffingtonpost.com/2014/02/02/super-bowl-commercials-2014-watch_n_4713785.html

Open:

1.01 Importance of Marketing (Mr Murphy's website)

and

1.01ppt.ppt

Hashtag race winners announced...social media till the day I die!

Quiz on Quizlet On Wednesday (practice matching can be found right here!)

10 best of the night

Cheerioes...continueing to break boundaries
GoldieBlox.....quite a story
Toyota ad...Terry Crews no match for the band "Electric Mayhem" (Muppets)
Bud Light, escapism

Minimum Wage....does it need to be raised????

Bonus Others

Govt factors for Environmental Management

Marketing Management

Assignment #1 is now complete...or you better hope it is. The first assignment is in the books.

Assignment #2 - Parent Assist (pa.gcsnc.com) ...I will check this Friday for the first pass...if you cannot get into Powerschool/ParentAssist, an extended window will be open to you so you have time to get it. You will need to talk to Kristy Cline (office) beginning Tuesday, Feb 11 so she can assist.....this is on you.

Assignment #3 - Quizlet....just incase you are floundering concerning this one...Due on Tuesday.

Quizlet!!!!!!!1.01 material/vocab

We will begin 1.01b shortly

Friday, January 31, 2014

Monday 2/3/2014 A whole new world.....but hopefully not blanketed with snow.

Quotable

...different people differently

Don't teach your students as if they are a monolithic population of learners. They learn differently, they have different goals, different skills, different backgrounds.

Don't sell to your customers as if they are a fungible commodity, a walking ATM waiting for you to punch. Six of one are not like half a dozen of the other. They tell themselves different stories, have different needs and demand something different from you.

Different voters, different donors, different employees--we have the choice to treat them as individuals. Not only do they need different things, but they offer differing amounts of value to you and to your project. The moment your policy interferes with their uniqueness, the policy has cost you something.

We used to have no choice. There was only one set of data for the student body, one way to put things on the shelf of the local market, one opportunity to talk to the entire audience...

One of the biggest unfilled promises of the digital age is the opportunity to go beyond demographics and census data. Personalization wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

It's a no-brainer to treat the quarterback of the football team differently from the head of the chess club. We treat our bank's biggest investor with more care than someone who merely wants to trade in a bag of pennies. Instead of reserving this special treatment for a few outliers, though, we ought to consider what happens if we offer it to all of those we value.

The long tail of everything means that there's something for everyone--a blog to read, a charity to donate to, a skill to learn. When you send everyone the same email, demand everyone learn from the same lesson plan or try to sell everyone the same service, you've missed it.

A very long time ago, shoe salespeople realized that shoes that don't fit are difficult to sell, regardless of what you've got in stock. Today, the people you serve are coming to realize that like their shoe size, their needs are different, regardless of what your urgent agenda might be.

Marketing

Make sure you finish Assignment #1....due today by the end of class. (see older posts if you need the link still)

Assignment #2 - Parent Assist (pa.gcsnc.com) needs to be up by this coming Friday. If not, not credit for the assignment.

Assignment #2 - Quizlet....just incase you are floundering concerning this one...Due on Tuesday.

Super Bowl Assignment will be due this Friday.

***Open up 1.01 Functions of Marketing from my website.

Cheerioes...continueing to break boundaries
GoldieBlox.....quite a story
Toyota ad...Terry Crews no match for the band "Electric Mayhem" (Muppets)
Bud Light, escapism

Minimum Wage....does it need to be raised????

Bonus Others
ACT Question of the day
SAT Question of the day

Marketing Management

Make sure you finish Assignment #1....due today by the end of class. (see older posts if you need the link still)
Assignment #2 - Parent Assist (pa.gcsnc.com) needs to be up by this coming Friday. If not, not credit for the assignment.

Assignment #2 - Quizlet....just incase you are floundering concerning this one...Due on Tuesday.

Open 1.01 and 1.01b from Murphy's classroom website

We will begin

Friday, January 24, 2014

1/27/2014 A New Day....and only 88 more to go!

Quotable

Education is what remains after one has forgotten what one has learned in school.
Albert Einstein

We are taught you must blame your father, your sisters, your brothers, the school, the teachers - but never blame yourself. It's never your fault. But it's always your fault, because if you wanted to change you're the one who has got to change.
Katharine Hepburn

Marketing

Bookmark this page.

#1 Assignment
https://docs.google.com/forms/d/1RdRdmHLqF7v7yqW4MPEZ8Jj5vE0LFu8HEo4ueJWNv6U/viewform

#2 Assignment
Due Friday 2/7/2014 by classtime
You need to have signed up for Parent assist.
If for whatever reason, you cannot, you will have a zero recorded as your grade.
Find a way to get it to work.
This will be worth 10 points HW
You will simply pull it up and show me in class.

#3 Assignment
Due Wed, Jan 29, 2014 in class
Become accepted in my Quizlet Class
Logon to Quizlet.com and find Marketing - 6621

Bonus Others
ACT Question of the day
SAT Question of the day

Marketing Management

Bookmark this page.

#1 Assignment
https://docs.google.com/forms/d/1RdRdmHLqF7v7yqW4MPEZ8Jj5vE0LFu8HEo4ueJWNv6U/viewform

#2 Assignment
Due Friday 1/31/2014 by classtime
You need to have signed up for Parent assist.
If for whatever reason, you cannot, you will have a zero recorded as your grade.
Find a way to get it to work.
This will be worth 10 points HW
You will simply pull it up and show me in class.

#3 Assignment
Due Wed, Jan 29, 2014 in class
Become accepted in my Quizlet Class
Logon to Quizlet.com and find Marketing Management - 6622

Friday, January 10, 2014

1/10/2014

Quotable

How much does it cost you to avoid the feeling of risk?

Not actual risk, but the feeling that you're at risk?

How many experiences are you missing out on because the (very unlikely) downsides are too frightening to contemplate?

Are you avoiding leading, connecting or creating because to do so feels risky?

Feeling risk is very different than actually putting yourself at risk. Over time, we've created a cultural taboo about feeling certain kinds of risk, and all that insulation from what the real world requires is getting quite expensive.

It's easy to pretend that indulging in the avoidance of the feeling of risk is free and unavoidable. It's neither.

Understanding sponsorship

The answer to the question, "how are you going to pay for this project?" is turning out to be sponsorship more and more often. If you don't know why organizations want to sponsor things, though, it's likely a long, hard road to find the sponsorship you seek.

As the number of media options continue to explode (blogs, books, conferences, tattoos, speaking engagements, film festivals, stadiums, entire websites...) it's worth thinking a little bit about why organizations buy sponsorships.

1. It might be a substitute for advertising. How many people see it? How much does it cost per person? (this is the cpm, but instead of cost per thousand page views or magazine readers, it's cost per thousand impressions, which come in a myriad of ways). I think this is the film festival/book fair model. It's a reasonable way to reach a hard to reach, high value group.

2. It might be a bragging rights thing. This means that the sponsor isn't focused on tonnage, but instead wants the affiliation that they can mention to others. Sort of a reverse endorsement. The thing being sponsored isn't a media outlet, then, but a license by affiliation. An example of this might be sponsoring a speaker coming to town. Clearly, the 500 people in the audience don't constitute a useful CPM, but the fact that you did it gains you authority with those that notice what you did.

3. It might be a chance to influence the organization being sponsored. This would explain why big corporations are willing to sponsor political conventions.

4. It might be a useful way to inspire and focus your internal organization. When the people who work for you see you sponsoring a worthy charity or a thoughtful opinion leader, it changes how they do their job or how they focus their efforts.

5. It makes the CEO happy and earns the organization a seat at certain sorts of tables. I think this is the model for sponsoring a sports stadium, an act that has never been shown to have any value at all as a mass media choice.

Because there are so many ways to come at this, valuing a sponsorship is difficult indeed. If you're a bank sponsoring a bike sharing service, how do you compare that to five-hundred full page newspaper ads (about the same price over a certain period of time). Of course, you don't. You can't. Instead, you must be really clear internally about what it's for.

In general, if you're clear about which of these five things you're shooting for, most sponsorships are a screaming bargain compared to traditional media buys, particularly if you're trying to reach an elite or elusive demographic.

SEMII

6.02 - Sponsorships
Wendy's
Read the 2 quotables

1st - let us read through yesterdays Sponsorship entries

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Chap 13

Vocab Chap 12 & 13

Fun other articles

Oscar's Swag Bag

Franchising

Wendy's

Thursday, January 9, 2014

1/9/2014 Thursday....what's up with the long day?

Quotable

How much does it cost you to avoid the feeling of risk?

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Chap 13

Wendy's

---------------------------------------------------------------------------------------------------------------------------

WARNING:

Since apparently the brain trust of this class only extended to Chap 3 of the Study Guides , no further common google docs will be made. Best of luck in your sole adventures for the final of this class.

Wednesday, January 8, 2014

1/8/2014 2 Hour delay hump day.....does it get any better?

Quotable
There is no end to education. It is not that you read a book, pass an examination, and finish with education. The whole of life, from the moment you are born to the moment you die, is a process of learning.
Jiddu Krishnamurti

A truly good book teaches me better than to read it. I must soon lay it down, and commence living on its hint. What I began by reading, I must finish by acting.
Henry David Thoreau

SEMII

6.01 - Sponsorships

Panther Stadium going for an upgrade....timing is suspect?
Sponsorships....articles

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Chap 13

International distribution/logistics

MOOC....a grand idea

Inform, Persuade, Remind a lesson in promotion....presented by Heinz

Mistakes

Hunky Garbage men - Hefty

Cross-promotion....co-promotion - Nissan Versa

---------------------------------------------------------------------------------------------------------------------------

WARNING:

Friday, January 3, 2014

January 6, 2014 - Merry.....uh no, Happy New......un no....Welcome Back kids!

Quotable

Delight the weird

Everyone who eats at your restaurant expects a good cup of coffee, and it's difficult to wow them, because, of course, your competition is working to do the same thing.

But of course, it's not everyone who wants a cup of coffee. Some want a cup of tea, or a cup of herbal tea, and those folks are used to being ignored, or handed an old Lipton tea bag, or something boring.

What if you had thirty varieties for them to choose from?

Everyone who stays at your hotel expects the same sort of service, and it's difficult to wow them, because, of course, your competition is working to do the same thing.

But of course, it's not everyone. Some people travel with their dogs, and they're used to being disrespected. What if you gave those people a choice of a dozen dog toys, three dog beds and a special dog run out back?

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

Welcome to Paris

You've saved and scrimped and spent hours on the plane, and now you're in Paris for the trip of a lifetime. It's likely you'll never be here again, and you've only got three days.

Question: How much time are you going to spend in the hotel room watching reality TV on cable? For that matter, how much time will you spend checking your email, grooming your social network status or browsing around online to see what's new?

You only have three days.

Now it's a week later, and you're back at your desk. Consider the fact that the most interesting or most beloved or most trusted people you will ever know are sitting right next to you, or can be invited over in just a few minutes. Is it worth postponing that once-in-a-lifetime interaction so you can do a Netflix binge or watch some YouTube videos?

The world is waiting. Your turn....

SEMII

6.01 - Sponsorships

Buzz City is back! - Charlotte hornets unveil their new logo and color scheme

Expenses....a lesson in frugality....or, how to get investors involved, promise the world and deliver on a few - Spiderman, Turn off the Dark

Inflation.....Is this soooooo bad?

Salary Bump...economic slump?

Costco - First para only

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Chap 12...Supply Chain Management.......in 30 or less

So funny...Warren Buffet's Christmas Card posting

Product line extension - Duck Commander

Customs and traditions....I love Iceland's history/folklore

Purely Academic.....can you keep your attention stead all the way through?

"I, Pencil: My Family Tree as told to Leonard E. Read"

Inflation....a lesson we haven't quite learned yet

Salary Bump.....Economic Slump?

Promotion - AT&T v T-Mobile

Costco....first para only

---------------------------------------------------------------------------------------------------------------------------

WARNING:

Thursday, December 19, 2013

12/20/2013 Oh Christmas Tree, Oh Christmas Tree!

Quotable

SEMII

6.01 - Sponsorships
Logos...they are changing
Image vs reality

Right? Rite? Rit?!?!?!?!?! Dialects are all different. Explore some of these maps of different dialects from around the nation

Dude! I want a 4 cap!

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Darden looks to spin off Red Lobster.....Dog or Problem Child?

Logo Upgrade Once you see, scroll down to bottom and checkout the other logo changes

OK, dialect is funny and is totally dependent as to where you are from.

Unbriddled Shameless Plugs....all about a college

Chap 12...Supply Chain Management

12/19/2013 Chestnuts roating on an open fire.....Jack Frost nipping at your nose....Wait! How warm is it suppose to be tomorrow?

Quotable

SEMII

6.01 - Sponsorships

Ok, now, lets break it down.

I need:
Sponsorship deals of venues (Arena and Stadiums please)
Nascar
Indy Car
Soccer Teams (Premier league please)
Tennis players
Music people

Everyone best have at least two people they can reference.
KT Tape the grand Illusion - a study, research, and subsequent claims
read this article and see if it follows protocal for research

Uninformed....informed...preference...action

Trains train trains trains!

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Netflix and the yuletide burning log

Dude! Who thought trains could be so cool?

Beans beans, there good for your heart...

Push Marketing...an incredible example will be no more

Chap 12...Supply Chain Management

Tuesday, December 17, 2013

12/18/2013 I can smell Friday from here, but it still whiffs of hump day

Quotable

SEMII

What did we learn?

Recommendations....and Conclusions

6.01 - Sponsorships

Push Marketing...a must read

Hahah - Mittens from china

Curling....can we sponsor that?

Stephen Colbert and "the Nation" sponsors USA Speed skating

Gold medals = $

Luxury tax and the MLB
Beckham....26 million and counting

Top 5 sponsorship deals

Ok, now, lets break it down.

I need:
Sponsorship deals of venues (Arena and Stadiums please)
Nascar
Indy Car
Soccer Teams (Premier league please)
Tennis players
Music people

Everyone best have at least two people they can reference.

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

It's a game! Consumer Profiling!

Ha ha ha ha - $420,000 mistake

Already informed.....so it is easier to get them to action once preferenced

Facebook launch.....go where the people are

Chap 12...Supply Chain Management

Monday, December 16, 2013

12/17/2013 Interim....What fun!

Quotable

What's attention worth?

Marketers that fail are often impatient and selfish.

Impatient, because they won't invest in the long-term job of earning familiarity, permission and trust.

And selfish, because they get hooked on the erroneous belief that merely because they have money, they have the right to demand attention. And selfish because they believe marketing is about them, not the person paying attention.

We call it "paying attention" for a reason. It's worth quite a bit, and ought to be cherished.

SEMII

What did we learn?

Recommendations....and Conclusions

6.01 - Sponsorships

Singer cutting ties to Seaworld - the real question is why?

3rd Block

ACT Question of the day
SAT Question of the day

Honors Strategic Marketing

Can you Say Wheeler Lea Act?

Yep, another list of why our northern neighbor is great!

Cel phone carriers know a lot about you!

AIDA in action

The gift that gives all year long....well, at least every quarter if you pay the subscription...every quarter

Cool crap you can buy 2013