AP COMPUTER SCIENCE PRINCIPLES
U1L5 Binary Numbers
U1L6 Sending Numbers
H STRATEGIC MARKETINg
4 Marketing Business Philosophies
Find a business that fits into each.
If your friend/next seat neighbor has it, you cannot have it....not your neighbor's neighbor...nor their neighbor....hehehehehe.
HSM Chap 2 ppt (finish) #30
A. A marketing philosophy is the approach that directs all marketing efforts towards satisfying customer’s wants and needs. Currently, marketing managers consider four philosophies to organize marketing efforts.
1. The production orientation
2. The sales orientation
3. The market orientation
4. The societal marketing orientation
B. There are several key elements in a strategic marketing plan.
1. Define the mission statement.
2. Set marketing plan objectives.
3. Conduct a situation analysis.
4. Identify competitive advantages.
5. Identify strategic directions.
6. Identify target markets and the marketing mix.
7. SWOT
8. Portfolio Matrix
9. MOA - Marketing Opportunity Analysis
10.Evaluation and Control
Identify Sources of Competitive Advantage (3 types)
Cost
Product/service differentiation
Niche Strategies
Break off into groups of 2 and discuss the last few products you have purchased, or were purchased for you and describe which of the Competitive advantages shaped your buying decision.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is
(a) low income workers without personal transportation
(b) corporate international business travelers
(c) companies with urgent documents or perishable materials to be delivered to a customer?
as taken from :https://www.totaljobs.com/insidejob/most-common-interview-questions/
20 most common interview questions
- Tell me about yourself
- What do you know about the organisation?
- Why do you want to work for us?
- What can you bring to the company?
- What are your weaknesses?
- What are your strengths?
- Why is there a gap in your work history?
- What challenges are you looking for in a position?
- What would an excellent performance look like in this role?
- Tell me an achievement you are proud of
- Why should we hire you?
- What can you do for us that other candidates can’t?
- What would you do in the first month in the job?
- What kind of environment do you like best?
- What’s your dream job?
- What motivates you?
- If you were an animal what would you be?
- Describe your character in under 30 words
- What are your salary expectations?
- Do you have any questions for us?
H SPORTS AND ENTERTAINMENT MARKETING II
Vocab 1.01 - Next Wednesday - 15 terms - matching
20q mini assessment on Thursday concerning Cover your Bases - make sure you read them through again
20q mini assessment on Thursday concerning Cover your Bases - make sure you read them through again
1.02 EQ
What are the legal issues affecting the marketing of sport/event products?
The upside of the marketing of entertainment and sports is huge. Unfortunately, so is the downside. From the small chance of riches of the Sports Agent, to the depths of bankruptcy
1.01 - 1.03 Powerpoint
1.02 Legal Issues PPT
1.02 B Legal Issues PPT
1.02 Legal Issues Matching
1.02 Colin Kaepernick
1.02 Ethical Issues Celeb Research
1.02 Ice Ice Baby v Under Pressure Copyright
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
