Monday, February 8, 2016 Spring Sports right around the quarter, interims too! I would be worried about one of them.

Quotable 

                                                       
ACT Question of the day 
SAT Question of the day
                                                               
Marketing I

Marketing Data Gathering Article

Benefits and disadvantages of Internet Surveys (scroll down to Internet Surveys and Read)

Read the Cartoon above - make sure you remember the basics of MIM

Be able to list and define each of the 4 P's of Marketing as well as the 7 Functions of Marketing by the end of class.

Review Vocab:

     Combo 1.01, 1.04, 1.05 Scatter

     Combo Cards

     Combo MC - Practice

     Combo T/F Practice

     Combo Matching Practice

Review

     1.05 Marketing Data Decision Making

Mini Project using Movoto

     Understanding Data

     Data Collection

     Secondary Data

     Usage for data in making sound business decisions

Shampoo Project (from previous curriculums)

     Design a shampoo bottles packaging and develop the marketing mix.

        1.04 Shampoo Activity

        1.04 Shampoo Bottle

Final Presentations of both projects

1.05_call_reports

Class discussion - Last time you went shopping, what types of data did the store collect on you.

Malcolm Gladwell – Choice, Happiness, and Spaghetti Sauce

1.05 LAP Data Do It

1.05 LAP Data Diving

Obj 1 Study Guide

As you prepare to Leave!

Mini Assessment - 4P's and FOM

Project:

Mini Project using Movoto

• Understanding Data
• Secondary Data
• Usage for data in making sound business decisions

 

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Other Resources to peruse during class:

Marketing Microlivestock
1.01 LAP Have it Your Way

Due Feb 11 - HW - turn in during class
        Marketing Dynamics - Reading
            p563-571
            The Question to turn in:
              What is the difference between Consumer Sales and Industrial (Business 2 Business) sales?

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           
Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

                                                                                              

SPORTS AND ENTERTAINMENT MARKETING II

Quizzes have been graded.  Look online at Powerschool

 1.06 - Collecting Data

NY Times - Data collection 

1.06 ppt

1. Discuss the importance of collecting information from others.
2. Describe ways of reporting information collected from others.
3. Explain guidelines for determining the types of information to collect from others.
4. Implement procedures for collecting information from others.

1.06 ppt Note Flow - Useful 

If Time

1.06 Graphic Organizer 

1.06 Activity - Collecting Data - Sports Venues and more!

 

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           

Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

Friday, February 5, 2016 - Blessed Release, Blessed Day

Quotable 

 
                                                        
ACT Question of the day 
SAT Question of the day
                                                                   
Marketing I

Turn in HW

#1 - Scatter the 1st 5.  +3, +2, +1 for lowest scores.

Vocab 1.04

http://tutor2u.net/business/marketing/research_uses.asp

http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all&_r=0

1.05 Marketing Data Decision Making

Loyalty Cards

http://www.nbcnews.com/video/nbc-news/24792539#24792539

Class discussion - Last time you went shopping, what types of data did the store collect on you.

1.05 LAP Data Diving

1.05 LAP Data Do It

Project:

Mini Project using Movoto

• Understanding Data
• Secondary Data
• Usage for data in making sound business decisions

 

-------------

Other Resources to peruse during class:

Marketing Microlivestock
1.01 LAP Have it Your Way

Due Feb 11 - HW - turn in during class
        Marketing Dynamics - Reading
            p563-571
            The Question to turn in:
              What is the difference between Consumer Sales and Industrial (Business 2 Business) sales?

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           
Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

                                                                                              

SPORTS AND ENTERTAINMENT MARKETING II

Quiz today - 1.01 - 1.03

1.05 Global Trade 1.05 ppt

1.05 Global Trade Activity

1.05 notes

1. Explain the impact of exchange rates on sport marketing.
   http://web.holycross.edu/RePEc/spe/Andreff_GlobalTrade.pdf - Slide 18/19
   http://www.abs.gov.au/ausstats/abs%40.nsf/Products/FE73774A41A7E876CA2578DC0002C938?opendocument
2. Discuss the use of financial institutions in international sport marketing.

1. Describe trade regulations affecting international sport marketing     
2. http://cpass.wvu.edu/r/download/54888
                             Slide 5, 8,9,10,11,49-57
3. Explain the use of foreign distributors in international sport marketing.
4.             https://hbr.org/2000/11/seven-rules-of-international-distribution
5. Discuss the impact of government regulation on international sport marketing.
6. Govt Oversight
7. Explain how cultural/value differences impact international sport marketing.

 

 

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           

Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

Thursday, February 4, 2016 Rain rain go away....

Quotable 

                                                        
ACT Question of the day 
SAT Question of the day
                                                                   
Marketing I

Segmentation in politics - interesting 

Political segmentation - 2012 presidential campaign 

 Vocab - 1.04

1.04 Shampoo Activity

1.04 Shampoo Bottle

Vocab 1.04 Tomorrow

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Other Resources to peruse during class:

Marketing Microlivestock
1.01 LAP Have it Your Way

Due Feb 5 - HW - turn in during class
        Marketing Dynamics - Reading
               p242-245
               p246 - Think Critically - #6 - "Give three reasons why marketing...."

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           
Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

                                                                                              

SPORTS AND ENTERTAINMENT MARKETING II

"It's Toasted"

Supporting detail

Describe the role of governing bodies in the sport industry

1.04 ppt

CBA Activity

Quiz tomorrow - 1.01 - 1.03

 

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           

Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

Wednesday, February 3, 2016 Target Market....we know you are out there

Quotable 

The Story behind the ball

Product, History, Brand

                                                        
ACT Question of the day 
SAT Question of the day
                                                                   
Marketing I

Quiz 1.01 - as promised last week and on the calendar at the bottom of blogspot.


1.04 Vocab - Quizlet

Segmentation, completed and uncut

1.04 Segmentation - PPT

Segmentation - Infographic of the NFL

Infographic - Segmentation break down in traveling
 

Marketing Dynamics (Workbook)

     1.04 pp 115-116  Segmenting the Market

if time - PSM - Product Service Management - obtaining, developing,  maintaining, improving

-------------

Other Resources to peruse during class:

Marketing Microlivestock
1.01 LAP Have it Your Way

Due Feb 5 - HW - turn in during class
        Marketing Dynamics - Reading
               p242-245
               p246 - Think Critically - #6 - "Give three reasons why marketing...."

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           
Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

                                                                                              

SPORTS AND ENTERTAINMENT MARKETING II

L – Contracts

Lockout   http://abcnews.go.com/Business/nhl-lockout-worst-strikes-professional-sports/story?id=18151993

1.02 LAP Cover Your Bases

Levi's Stadium and their Sponsorships.....a lot of contracts to go around

1.03 - Labor Unions ppt  - Starting with Slide 13

1.03 Labor Unions b ppt  - Starting with Slide 3

1.03 SAG Activity 

           http://www.sagaftra.org/content/about-us

Labor Unions...in depth 

The Rise of Unions in Pro-Sports

 

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           

Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

Tuesday, February 2, 2016 Happy Groundhog's Day

Quotable 

The Thrill is Gone - click and read

as for the ad, read the copy

                                                        
ACT Question of the day 
SAT Question of the day
                                                                   
Marketing I

First 5 - Vocabulary - 1.01 on Tuesday - Scatter for +3, +2, +1 pts bonus

Vocab Test 1.01 today!

50 yrs of Superbowl....all in 4 minutes

·  A goal is a broad primary outcome.

·  A strategy is the approach you take to achieve a goal.

·  An objective is a measurable step you take to achieve a strategy.

·  A tactic is a tool you use in pursuing an objective associated with a strategy.

From: http://www.forbes.com

Very Easy to understand

http://www.publicrelationsprincess.com/2014/07/marketing-goals-objectives-strategies-and-tactics-how-to-tell-the-difference.html

------------

TODAY:

1.04 4P's Video - Youtube

Soliciting item names (5) from students and guiding the students though the 4P’s of each product.

• 5 groups, each assigned one of the product names
• Snapshot the 4P's of the product name assigned

1.04 ppt  1.04 Marketing Strategies - PPT

Marketing Microlivestock - link

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Other Resources to peruse during class:
1.01 LAP Have it Your Way

SAT/ACT Questions of the Day

Due Feb 5 - HW - turn in during class
        Marketing Dynamics - Reading
               p242-245
               p246 - Think Critically - #6 - "Give three reasons why marketing...."

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           
Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!

                                                                                              

SPORTS AND ENTERTAINMENT MARKETING II

i.  Confessions of a ticket Scalper

http://www.billboard.com/articles/news/502937/confessions-of-a-ticket-scalper-billboards-candid-qa

J – Prize indemnity

https://www.holeinoneinsurance.com/hole-in-one-insurance-prizes.html

K – Collective Bargaining

[http://1.02%20Legal%20Issues%20b]1.02PPT b

L – Contracts

Lockout   http://abcnews.go.com/Business/nhl-lockout-worst-strikes-professional-sports/story?id=18151993

1.02 LAP Cover Your Bases

Due Feb 12 (Project - 10)
        Superbowl assignment
        Will be discussed on Monday.  Super fun, Super Bowl!  (hahahah, a pun!)
           

Due Feb 17th (project - 10 pts)  class

         You must show me your powerschool log-in.  

          You must have your own name, log-in...not mommy's!, not a picture!, not a text saying you submitted it.  I must see it with my own eyes in class!  Get to it camper!