Friday, December 18, 2015 The year is done, the break has come, and we are all taking a test

Quotable 

Decoding "who is it for?"

Isn't this the true goal of any marketing?

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

 Check for NC TEST on your programs/desktop please

Test - I will place on your desktop soon


No More GoDaddy?!?!?  At least from the Super Bowl
Epic Co-Branding - make sure you understand the amount of publicity/advertising that this has generated.
What a great short! - add anything to the end to make you feel great about the brand

Pricing Project Due Today

You should have completed all outstanding assignments by today.  If not, ???? Return after break will be too late.

                                                                                              

Honors Strategic Marketing

Countdown clock

Test - I will place on your desktop soon

No More GoDaddy?!?!?  At least from the Super Bowl
Epic Co-Branding - make sure you understand the amount of publicity/advertising that this has generated.
What a great short! - add anything to the end to make you feel great about the brand

Infomercials today!
     The Magic Bullet
     Slap Chop
     Hawaii Chair
     Sham Wow

Pricing Project.  Many of you haven't started it.

Thursday, December 17, 2015 It is almost like Christmas/Holiday break is right around the corner.

Quotable 

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

Keep in touch with your family!
Let the (Super Bowl) games begin!
Cheers for Jimmy Dean!  11 hrs long

Finish 3.05 today

Test tomorrow ....3 and a bit of 2

Murphy's Pricing project
pricing summary - based on and part of the final pricing project grade (12/18/2015)
1 page min
double spaced
12 font
Times New Roman
normal margins

reflect upon the pricing strategy of each of the items from your pricing project.
include a hyperlink to your original pricing project and as you write about each item, a specific link back to the website/that item.
Questions you should address during reflection...
    What was the target price of the item? (was it near the orig price or much lower?)
     Based on the movement or lack thereof in price for each item, where did the specific product fall along the PLC?
     How did promotion effect the price overall....think about the shipping amount too!
     What appeals to you more, Free Shipping or a nominal 10/15% discount? why?
     Share with me other trends that may interest me.

I have included my original pricing project above so you can reference back to concerning days, discounts, other promotion (Free Shipping)

Due on Friday.  Points deducted for not being complete and/or late.

Good luck!
 

Please verify your powerschool and make a list of the assignments that you still have outstanding.
Assignments need to be completed by Tuesday (I will gladly stay afterschool on that day).


I will be available before and after school Monday and Tuesday of this week to take care of your assignment shortfalls

                                                                                              

Honors Strategic Marketing

Countdown clock

Chap 16 and all is well!


Infomercials today!
     The Magic Bullet
     Slap Chop
     Hawaii Chair
     Sham Wow

Pricing Project.  Many of you haven't started it.

Keep in touch with your family!
Let the (Super Bowl) games begin!
Cheers for Jimmy Dean!  11 hrs long

Wednesday, December 16, 2015 The world isn't flat, your eyesite is just bad.

Quotable 

Seth Godin

 

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock


Marketing Lore - great story of how Kenner overcame a potential disaster
Infographic time!
Vice.  With a name like that, it's gotta be good
No one likes to feel left out
Light or dark side?  you choose your path....er...ice cream

Murphy's Pricing project
pricing summary - based on and part of the final pricing project grade (12/18/2015)
1 page min
double spaced
12 font
Times New Roman
normal margins

reflect upon the pricing strategy of each of the items from your pricing project.
include a hyperlink to your original pricing project and as you write about each item, a specific link back to the website/that item.
Questions you should address during reflection...
    What was the target price of the item? (was it near the orig price or much lower?)
     Based on the movement or lack thereof in price for each item, where did the specific product fall along the PLC?
     How did promotion effect the price overall....think about the shipping amount too!
     What appeals to you more, Free Shipping or a nominal 10/15% discount? why?
     Share with me other trends that may interest me.

I have included my original pricing project above so you can reference back to concerning days, discounts, other promotion (Free Shipping)

Due on Friday.  Points deducted for not being complete and/or late.

Good luck!
 

Please verify your powerschool and make a list of the assignments that you still have outstanding.
Assignments need to be completed by Tuesday (I will gladly stay afterschool on that day).


I will be available before and after school Monday and Tuesday of this week to take care of your assignment shortfalls

                                                                                              

Honors Strategic Marketing

Countdown clock

Chap 16 and all is well!

Marketing Lore - great story of how Kenner overcame a potential disasterInfographic time!
Vice.  With a name like that, it's gotta be good
No one likes to feel left out
Light or dark side?  you choose your path....er...ice cream
Pricing Project.  Many of you haven't started it.

Tuesday, December 15, 2015 - But for what doth he speak?

Quotable 

The Gruen Effect

read until the you hit this paragraph:
"Gruen presented his a solution for America: The Shopping Mall."

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock


He sees you when you're sleeping, he knows when you are awake....and taking pictures
Stem the tide
Packaging!

3.04_PPT.ppt

Murphy's Pricing project
pricing summary - based on and part of the final pricing project grade (12/18/2015)
1 page min
double spaced
12 font
Times New Roman
normal margins

reflect upon the pricing strategy of each of the items from your pricing project.
include a hyperlink to your original pricing project and as you write about each item, a specific link back to the website/that item.
Questions you should address during reflection...
    What was the target price of the item? (was it near the orig price or much lower?)
     Based on the movement or lack thereof in price for each item, where did the specific product fall along the PLC?
     How did promotion effect the price overall....think about the shipping amount too!
     What appeals to you more, Free Shipping or a nominal 10/15% discount? why?
     Share with me other trends that may interest me.

I have included my original pricing project above so you can reference back to concerning days, discounts, other promotion (Free Shipping)

Due on Friday.  Points deducted for not being complete and/or late.

Good luck!

3.04_Guided_Notes

3.04_Pricing_Laws
3.04_Technology_in_Pricing
3.04_Establishing_a_Selling_Price
 

Please verify your powerschool and make a list of the assignments that you still have outstanding.
Assignments need to be completed by Tuesday (I will gladly stay afterschool on that day).


I will be available before and after school Monday and Tuesday of this week to take care of your assignment shortfalls

                                                                                              

Honors Strategic Marketing

Countdown clock

Chap 16 and all is well!

Chap 16 vocab


The Gruen Effect
But you need to read the entire quotable....you are smart....you can do it.

He sees you when you're sleeping, he knows when you are awake....and taking pictures
Stem the tide
Packaging!

Pricing Project.  Many of you haven't started it.

Monday, December 14, 2015 It's the Final Countdown! - Europe

Quotable 


But we do not notice it until much later

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

37 Days
600% rise in sales....I wonder if it worked?
Black and White, Gay, Straight and Bi - we have it all.
What are we all looking for?

3.04_PPT.ppt

3.04_Guided_Notes

3.04_Pricing_Laws
3.04_Technology_in_Pricing
3.04_Establishing_a_Selling_Price
 

Please verify your powerschool and make a list of the assignments that you still have outstanding.
Assignments need to be completed by Tuesday (I will gladly stay afterschool on that day).


I will be available before and afterschool Thursday/Friday of this week to take care of your assignment shortfalls

                                                                                              

Honors Strategic Marketing

Countdown clock

Finishing 15, onward to 16


37 Days
600% rise in sales....I wonder if it worked?
Black and White, Gay, Straight and Bi - we have it all.
What are we all looking for?


Pricing Project.  Many of you haven't started it.

Friday, December 11, 2015 The world doesn't stop, but take a breath and run faster

Quotable 

Light on your feet
Beautifully written, especially for this, our Friday

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

Market Development
Where is the $ being spent?
Holiday PSA - Not what you think
Fun to balance
Tiny horse door

3.04_PPT.ppt

3.04_Guided_Notes

3.04_Pricing_Laws
3.04_Technology_in_Pricing
3.04_Establishing_a_Selling_Price
 

Please verify your powerschool and make a list of the assignments that you still have outstanding.
Assignments need to be completed by Next Tuesday.


I will be available before and afterschool Thursday/Friday of this week to take care of your assignment shortfalls


Wilson 3.02

                                                                                              

Honors Strategic Marketing

Countdown clock

Still in the midst of Chap 15.

Market Development
Where is the $ being spent?
Holiday PSA - Not what you think
Fun to balance
Tiny horse door

Pricing Project.  Many of you haven't started it.

Thursday, December 10, 2015 Wrestling anyone?

Quotable 

Making a New Decision

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

Govt Regulation - FTC a dark overlord? - Trust lost - a science experiment?
Now with no commercial interruption
Persuade
PSM
Youtube Rewind - a decade in review
Auto manual nirvana

3.04_PPT.ppt

3.04_Guided_Notes

3.04_Pricing_Laws
3.04_Technology_in_Pricing
3.04_Establishing_a_Selling_Price
 

Please verify your powerschool and make a list of the assignments that you still have outstanding.
Assignments need to be completed by Next Tuesday.


I will be available before and afterschool Thursday/Friday of this week to take care of your assignment shortfalls




3rd:
Easy enough of an assignment:
1/Read through 3.04 PPT.ppt
2/ Do the guided notes
3/ Team up as follows:
     people sitting at the following computers are partners:
                1/2     9/10      17/18
                3/4     11/12     19/20
                5/6     13/14     Nic works alone unless someone isn't here today
                7/8     15/16


4/  As a two person team, complete Pricing Laws (save/upload to your google drive)
5/  As a team, complete Technology in pricing (save/upload to your google drive)
6/  Share with me your two assignments - murphyk2@gcsnc.com
7/  Make sure you include the two names of the team each assignment
8/  Have a working outline of 3.04 Establishing a Selling Price......Assignment can be completed in Google Docs (on drive.google.com......[red box] NEW)
9/  Share with me what you have thus far.


Be good or your fellow classmates will throw you beneath the bus.

Wilson 3.02

                                                                                              

Honors Strategic Marketing

Countdown clock

Onward to Chap 15.

Govt Regulation - FTC a dark overlord? - Trust lost - a science experiment?
Now with no commercial interruption
Persuade
PSM
Youtube Rewind - a decade in review
Auto manual nirvana

Pricing Project.  Many of you haven't started it.

Wednesday, December 9, 2015 Go Hornets!

Quotable 

Can you spot the 12 differences in the pictures above?

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

PSM - Must haves
Taking care of the employees - the best type of internal brand building
Brand Buzz - I think we all need to do it
Gingerbread Branch
Generic Brand Video - pass it on....:33 - :36

3.04_PPT.ppt

3.04_Guided_Notes

3.04_Pricing_Laws
3.04_Technology_in_Pricing
3.04_Establishing_a_Selling_Price
 

Please verify your powerschool and make a list of the assignments that you still have outstanding.


I will be available before and afterschool Thursday/Friday of this week to take care of your assignment shortfalls




3rd:
Easy enough of an assignment:
1/Read through 3.04 PPT.ppt
2/ Do the guided notes
3/ Team up as follows:
     people sitting at the following computers are partners:
                1/2     9/10      17/18
                3/4     11/12     19/20
                5/6     13/14     Nic works alone unless someone isn't here today
                7/8     15/16


4/  As a two person team, complete Pricing Laws (save/upload to your google drive)
5/  As a team, complete Technology in pricing (save/upload to your google drive)
6/  Share with me your two assignments - murphyk2@gcsnc.com
7/  Make sure you include the two names of the team each assignment
8/  Have a working outline of 3.04 Establishing a Selling Price......Assignment can be completed in Google Docs (on drive.google.com......[red box] NEW)
9/  Share with me what you have thus far.


Be good or your fellow classmates will throw you beneath the bus.

Wilson 3.02

                                                                                              

Honors Strategic Marketing

Countdown clock

Onward to Chap 15.


PSM - Must haves
Taking care of the employees - the best type of internal brand building
Brand Buzz - I think we all need to do it
Gingerbread Branch
Generic Brand Video - pass it on....:33 - :36

Pricing Project.  Many of you haven't started it.

Tuesday, December 8, 2015 No doughnuts last night....tooooooo busy!

Quotable 

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

Morality - Don't eat the Marshmallow
Brand - cute, adorable...small....just like Murphy
Segmented based on music preference?!?!
Brand positioning
PSA - In the doghouse

The cog
 
Vocab Today, 3.02 - 10 words.  10 minutes.
Flip cards
 scatter

So,
Open 3.02
a,

3.02_-_PPT_Part_A

b, 3.02_-_PPT_Part_B
c.3.02_-_PPT_Part_C

We will complete them all.

We will ponder about competition.3.02_POSITIONING_YOUR_PRODUCT_IN_THE_MARKET

                                                                                              

Honors Strategic Marketing

Countdown clock


Morality - Don't eat the Marshmallow
Brand - cute, adorable...small....just like MurphySegmented based on music preference?!?!
Brand positioning
PSA - In the doghouse

Pricing Project.  Many of you haven't started it.

Vocab - Chap 14 - scatter
Vocab Chap 14

Monday, December 7th, 2015 The entire year, gone, just like that

Quotable

The joy of whining

Before starting, a question: Will it help?
Like holding a grudge, or like panicking, whining rarely helps. If anything, any of the three make it far less likely that you'll make progress solving the problem that has presented itself.
And, like knuckle cracking, it's best enjoyed alone.
 

Seth Godin

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

Sheros
Twitter following
Packaging!  brought to you by PSM
Promo - Kitkat
Influencer 
The most ridiculous thing I have seen.....and it was awesome!
Cultural divide
Later....KFC





 

Vocab Tuesday, 3.02
Please begin studying

Wilson, have you picked out your words?

                                                                                              

Honors Strategic Marketing

Countdown clock


Pricing Project.  Many of you haven't started it. 

Sheros
Twitter following
Packaging!  brought to you by PSM
Promo - Kitkat
Influencer
The most ridiculous thing I have seen.....and it was awesome!
Cultural divide
Later....KFC

Continue on in Chap 14.  finish and begin again in 15 I believe.

Friday, December 4, 2015 Don't Stop Believing!

Quotable

Zeno's Paradoxes

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

Bleacher Report
Great Branding - Meat Tour
10 interesting stats
Sophie's test drive
Logical and needed


Vocab next Tuesday, 3.02
Please begin studying

                                                                                              

Honors Strategic Marketing

Countdown clock


Friday, Quiz Chap 14


Bleacher Report
Great Branding - Meat Tour
10 interesting stats
Sophie's test drive
Logical and needed


Do not forget about the pricing project - due after break
Words have been updated.

Thursday, December 3, 2015 Santa loves me best, unless you don't believe in the big jolly old guy in red

Quotable
 
Did you do the reading?

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

Thursday - a quiz - 3.01 & 3.03 (evil Laughter!)

PSM - cool!  You guys can toss in a few bucks and buy me the speakers for Christmas

Different focus from traditional toy store commercials
BBC one - Christmas Sprout
Bleacher Report

Vocab next Tuesday, 3.01
Please begin studying

A gift for you.
     Read and do a write up by Wednesday.  In class wouldn't be smart, in fact, it would be rather stupid.  google drive and share with me.
     One page on what you learned from this

                                                                                              

Honors Strategic Marketing

Countdown clock

Thursday - Vocab, Chap 18
Friday, Quiz Chap 14


Global Economies are a changing
          In short.  Read for tonight and write what you have learned.  Due by Wednesday.  In class wouldn't be smart, in fact, it would be rather stupid.  google drive and share it with me.  One page will be sufficient unless it is not.

OCE issued.  Let's decide on the next one....I think Aldi's
Due prior to Christmas Break.

Do not forget about the pricing project.
Words have been updated.

Wednesday, December 2, 2015 Murphy is away. So sad! Be good or else.

Quotable
 
Just do it....by that I mean what you are suppose to do.  Mrs. Blackwell is a very good friend of mine.  If you mess up, she will report back to me.  She doesn't need to know your name.  Your very own classmates will rat you out.  Be good and be rewarded, or act out and pay the price.  It is your grade.

                                                        
ACT Question of the day 
SAT Question of the day
                                                                  
Marketing I
Countdown clock

1/  Pricing Project - No promo discount, only Free Shipping
2/ I want you to do a Wordle   wordle.net MUST DO ON INTERNET EXPLORER
           You will come up with 50 words about yourself
            all unique
             all true
              Today you are establishing a brand.
               Either save (if possible) or print - not in color.
3/  3.03 whats_your_brand_activity
                Complete in class or take home for homework
4/  If you haven't completed the "A gift for you" assignment below, then you need to do it.  and submit
5/  Within the first 20/25 of class, Mrs. Blackwell will begin the video, in fact, one of two videos.
      Pay attention to both the Coke and Walmart video.
       She will hand out a worksheet at the end of class.


Thursday - a quiz - 3.01 & 3.03



A gift for you.
     Read and do a write up by Wednesday.  In class wouldn't be smart, in fact, it would be rather stupid.  google drive and share with me.
     One page on what you learned from this

                                                                                              

Honors Strategic Marketing

Countdown clock

Thursday - Vocab, Chap 18
Friday, Quiz Chap 14

1/  You will be watching a video today
             House of Cards - it tells off the story how the housing crisis happened.
      Best you pay attention.
       Mrs. Blackwell will be handing out a worksheet for you to complete tonight.

In addition.
If you have not completed the "Global Economies are a changing" assignment below.  Since I am not herre today, you have been granted a one day reprieve.  Don't screw it up!

And as it says above - Thursday Vocab Chap 18.

And furthermore, I am still looking for a couple of the test reworks.  Seriously!  Why am I waiting.  You said you were adults.

bwah ha ha ha ha


Global Economies are a changing
          In short.  Read for tonight and write what you have learned.  Due by Wednesday.  In class wouldn't be smart, in fact, it would be rather stupid.  google drive and share it with me.  One page will be sufficient unless it is not.

OCE issued.  Let's decide on the next one....I think Aldi's
Due prior to Christmas Break.

Do not forget about the pricing project.
Words have been updated.