Quotables: 

“Advertising is selling Twinkies to adults.”
                                          – Donald R. Vance 

“What would you attempt to do if you knew you could not fail?” 
                                          – unknown  


SEMII

Though starting slowly this semester, we have explored: -the basis of events in general -the costs associated with going to an actual event -and lastly, the "Economic Impact of..." many of the events you have seen on TV. Today we will finish the "Economic Impact of" and begin the journey through actual coursework within the realm of Sports and Entertainment Marketing. But before we do,

(a)
     (1) Thinking back to the event at the Time Warner Cable Arena (Bobcat Game), how did attending the game affect your family’s finances?
     (2) Clearly the game was theoretical, but had it been for real real, and not pretend, think about where you and your family is right now, would the trip have even been possible?
     (3) Think further then and describe what sacrifices (financial ability) must occur to accommodate one game, 5 games, season tickets.
     (4) Can the avg Joe really afford to attend professional sports?
     (5) Is there another venue/avenue (entertainment choice) to suffice the avg Joe then if this is too costly? Give me ideas.

(b)  
Let's think Sponsorships.  In our first activity we listed the things required for an event.  Finances/Money/Capital  all were answers you as a class knew that were needed to pull it off.  Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.

     (1) What are Sponsorships?
     (2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
     (3) Next, fins three events (of not) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
     (4) Finally, Tell me about 3 individual sponsorships (Athletes or personas).  Must be from separate sports.

(c)
Article Review



Honors Strategic Marketing

Jumping right into the mix has always been the greatest joy and way to explore a new topic, and clearly, this entire idea of Marketing is new to most of you.  

"The real problem in learning lies in allowing oneself the freedom to accept and confess that one does not know. Only then can one truly learn." 
                              -Murphy

(a) Pope and Lenio will outline what Khiel's has to offer us.

(b) Quiz (bwah-hahahahahaha)

(c) someone smart be willing to explore the difference between Customer Satisfaction and Customer Value...with an example.

(d) Mayberry Vote for Monday

(e) Finish Chap 1 and look forward to Chap 2

(f) Vocab mini-test on Friday (Chap 1 vocab only)

(g) issue article for review

8/31 - Mechanics of function

Ponderisms:

Health is merely the slowest way one can die

Never Take Life Seriously. Nobody gets out alive!



SEMII

From our list of items fro the Bobcat game, let spring forward and understand economic impact of the events themselves.

Please open up 1.02 doc and look down the list a bit.

3rd block
http://sat.collegeboard.org/practice/sat-question-of-the-day
HSM

Continuing on in our merry effort to learn the vast information base that Murphy has held in his mind for so long.

Let's go to Chap 1 ppt and continue.

8/30 - tHE bEGINNING

Ponderisms:
I used to eat a lot of natural foods until I learned that most people die of natural causes.




SEMII:
Event basics.
We are finishing up the Basic event dialogue in 1st. Starting it in 3rd.

SAT Question of the day
http://sat.collegeboard.org/practice/sat-question-of-the-day

(2) 1.02 - I will choose the activity



HSM:
Chapter 1, let the fun begin!

8/25 - Welcome Back

Ponderisms:
Who was the first person to look at a cow and say, "I think I will squeeze these dangly things here, and drink whatever comes out?"

Who was the first person to say, "See that chicken there, I'm going to eat the next thing that comes outta its butt."

Let the games begin:

This is where you will come into class and check for the daily assignment/EQ/Ponderisms/Quotables/Agenda.

Todays Asssignment is an easy one. Let's not screw it up!


(1) Email me @ murphyk2@gcsnc.com
(*) note, if you do not have an email, really?!?! create one through Gmail/Yahoo/etc.
Include with this format:
Name
Block/Class
50-100 words as to why you were tempted to take this class.Please use spell check and grammer check to clear up your writings.
Due Monday, August 29, 2011, No later than 8:30am

(2) go to and bookmark the following sites:
(a.)Mr Murphy's Classes
(b.)Honors Strategic Book Reference
(c.)1marketingteacher.blogspot.com



Assignment #2
SEMII - (1) Go to www.deca.org
Why should you care?

(2) Return to your bookmarked page of SEMII, scroll down to the bottom. Open 1.02 word doc.



HSM - Book issuance...and more fun will follow.


Murphy