Marketing: Wednesday, October 4, 2017 A date with destiny.....or at least marketing

Quotable

Early Release Schedule

1^st Period 8:40 – 9:35

2^nd Period 9:40 – 10:35

4^th Period 10:40 – 11:35

3^rd Period 11:40 – 1:35

1^st Lunch 11:35 – 12:00

2^nd Lunch 12:05 – 12:30

3^rd Lunch 12:35 – 1:00

4^th Lunch 1:10 – 1:35

VW - Generations

Just like Grandma's

Oh yeah, give them what they want

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

MARKETING

Study Vocab

2.03 LAP - Making Mad Glad - Unlimited - Due Friday, Oct 6

2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 LAP Raise the Bar only take once) - - Due Friday, Oct 6

2.06 Lap 8 Raise the Bar Total (5Q) - take only once
http://www.quia.com/quiz/6506113.html

Look up “Grade Chart USDA Meat”

“Grades of Acne”

grades of hamburger meat

Speed ratings of tires

Grades of Gasoline (octane)

Go home, look in pantry, fridge and find an item with a “Grade”

Remember the name.

If you would like, email murphyk2@gcsnc.com a picture.

bonus if you do. Must have your face in the shot as well.

Due Thursday - 2.06 Vocab

https://quizlet.com/39472250/206-marketing-6621-flash-cards/

Find and read a product warranty, and answer the following questions:

a. Is the warranty full or limited?

b. If a manufacturer defect is found, how is the purchaser protected?

c. What is the procedure for obtaining repairs?

d. What disclaimers are cited?

e. Does the warranty expire? If so, when?

Have students “claim” a product and research.

Once claimed, no other ind/group can have.

May intro conversation into PLC - Product Life Cycle

2.06 LAP Promises, Promises

LAP Quiz will follow on Friday

Concerning your phone, given we have already looked at specific product/company Warranties, why would one need additional coverage in the form of “phone replacement” through your cell service provider.

---

2.07 Brand Image

EQ: Why is Brand so important?

Brand Logo’s drawn from memory

https://www.signs.com/branded-in-memory/

Seth Godin article “Define: Brand”

Brand Promise

http://www.brandingstrategyinsider.com/2008/02/the-language-of-3.html#.VsIg7_krLIU

Touchpoints

http://www.marketingprofs.com/3/george2.asp

LL bean - Brand Promise

2.07 Brand Promise PPT (Slides 1-16)

a. Define the terms touch points, brand, and brand promise.

b. Explain the importance of a company’s brand promise.

c. Describe factors impacting a company’s brand promise.

d. Demonstrate how to identify a company’s brand promise.

Discuss types of company images.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.

2.07 Slogan Match - Activity

2.07 What is a Brand Image? - Read

Have students select a type of business, create a:

Name for the business
Logo or symbol -must use your initials as part of the name
Brand promise
Mission statement
Vision statement
Core values
Advertising message incorporating the brand promise

SPORTS AND ENTERTAINMENT MARKETING

1.13 Post Sales Follow Up

EQ - What do you do after the dates concludes and you go back home?.....You call/text them

Collaborate with a sport/event director to develop a proof-of-performance package for sponsors. Write a synopsis of your findings, and submit it and the proof-of- performance package to your instructor for review.

Sponsorship basics - cheat sheet

A walk about

Article - 12 steps to sponsorship success

Proof of performance - Fliphound

Proof of purchase - rollout

Proof of Purchase

Measuring Sponsorship effectiveness