Sponsorship + engagement = success
All Freshmen 8:45 – 9:25
All Sophomores 9:30 – 10:10
All Juniors 10:15 – 10:55
MARKETING
Combo Vocab this Friday - 15 words
2.06 LAP Promises, Promises - Due Friday, Oct 13
2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html
LAP - 2.06 - Raise the Bar
2.06 Lap 8 Raise the Bar Total (5Q) - take only once
http://www.quia.com/quiz/6506113.html
http://www.quia.com/quiz/6264565.html
LAP - 2.06 - Raise the Bar
2.06 Lap 8 Raise the Bar Total (5Q) - take only once
http://www.quia.com/quiz/6506113.html
Discuss -
HW:
Due Friday, October 13 - beginning of class
Create:
a/name
of your business
b/
Logo or symbol - must use your initials as part of the name....not the entire
name
c/
Tell me your brand promise
d/
Your mission statement
e/
Your vision statement
f/
your core values - min 5, max 10
g/
Draw an advertising (1 sheet of paper - like a billboard) incorporating the
brand promise
Due Tuesday, October 17, 2017 - beginning of class
Counts as a quiz grade
·
Define
the terms touch points, brand, and brand promise. Explain the importance
of a company’s brand promise. Describe factors impacting a company’s brand
promise. Demonstrate how to identify a company’s brand promise.
·
Discuss
types of company images.
·
Describe
factors that affect a company’s image.
·
Explain
the importance of reinforcing the company’s image.
·
Describe
ways that employees can reinforce the company’s image through their
performance.
·
Demonstrate
how to determine ways to reinforce the company’s image through employee
performance.
2.07 Slogan Match - Activity
The Personality of Brands (Article)
Brand Character Quiz
2.07 Business Brands MC w/Key -2.07 Questions Day 3
2.07 Business Brands Assignment - Project Day 3
Johnson and Johnson - Corporate Rebrand
a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.
a. Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
SPORTS AND ENTERTAINMENT MARKETING
Class ideas - to review
Measuring Sponsorship effectiveness
Research paper - short, read
Research paper - short, read
Assignment - Dues beginning of class on the following dates
5 points for rough draft - October 16
15 points for final paper - 1 week after I hand back you rough draft.
Project Grade
1.13 questions
Students will:
Venues/buildings
A look at non-profit
1.12 material
Adweek - Dodge Dart Registry
Kickstarter.com
Gofundme.com
Gift/Swag Bag examples
Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
Will Present their CBA Presentation
Min 5 minutes - Max 7
18 categories from Blogspot
Popsicle pull for the 5-7 categories group will expound upon in time allowed
Title League
1. Contract Length Min/Max/renewals
2. Drug Testing
3. Grievance Redressal Procedure
4. Hotel
5. Insurance
6. Food/Per diem (under what conditions)
7. Facilities
8. Min Salary/Max (Veteran v Rookie) Chart would look great here
9. Retirement (amount and vestment time)
10. Report Time (to Venue)
11. Representation (union called)
12. Salary Scale (small spread sheet would be nice)/Step/Scale pay (again, chart would look great here)
13. Terms
14. Travel (Plane/bus/Hotel/Team Meals)
15. Number of games total
16. Termination Clause
17. Wages, Bonus, production norms, leave, retirement benefits, Chart
18. Workouts - How many a day 
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