Tuesday, October10, 2017 Tardy is never a good thing

Quotable 

Experiential MArketing - part 2

JAckson Hole - Tourism

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

ZU6VE5X

2.07 Vocab

2.06 Vocab

Combo Vocab this Friday - 15 words

2.06 LAP Promises, Promises - Due Friday, Oct 13

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html

LAP - 2.06 - Raise the Bar
2.06 Lap 8 Raise the Bar Total (5Q) - take only once
http://www.quia.com/quiz/6506113.html

Discuss -

                2.07 What is a Brand Image?

HW:
Due Friday, October 13 - beginning of class

Create:

a/name of your business

b/ Logo or symbol - must use your initials as part of the name....not the entire name

c/ Tell me your brand promise

d/ Your mission statement

e/ Your vision statement  

f/ your core values - min 5, max 10

 g/ Draw an advertising (1 sheet of paper - like a billboard) incorporating the brand promise

2.07 Brand Promise PPT

• Define the terms touch points, brand, and brand promise. Explain the importance of a company’s brand promise. Describe factors impacting a company’s brand promise. Demonstrate how to identify a company’s brand promise.
• Discuss types of company images.
• Describe factors that affect a company’s image.
• Explain the importance of reinforcing the company’s image.
• Describe ways that employees can reinforce the company’s image through their performance.
• Demonstrate how to determine ways to reinforce the company’s image through employee performance.

2.07 Slogan Match - Activity

The Personality of Brands (Article)

https://smartamarketing.wordpress.com/2012/05/30/the-personality-of-brands-using-effective-brand-personality-to-grow-your-business/

Brand Character Quiz

http://www.storywize.com/brand-quiz/

http://brandpersonalityquiz.com/

2.07 Business Brands MC w/Key -2.07 Questions Day 3

2.07 Business Brands Assignment - Project  Day 3

2.07 Find Features, Boost Benefits - LAP

Rags to riches a

Rags to Riches b

Johnson and Johnson - Corporate Rebrand

http://adage.com/article/cmo-strategy/johnson-johnson-launches-corporate-image-rebrand/241278/

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING 

Check your powerschool for your updated grades

Class ideas - to review

Measuring Sponsorship effectiveness
Research paper - short, read

Assignment - Dues beginning of class on the following dates

5 points for rough draft - October 16

15 points for final paper - 1 week after I hand back you rough draft.

MLA format 
Project Questions

Project Grade 

Take up the following: Due Wednesday, October 11 - beginning of class
       1.13 questions

Stadium naming rights and their $ figures

http://espn.go.com/sportsbusiness/s/stadiumnames.html

Students will:

    Find the top sponsorships by property type

http://www.sponsorship.com/iegsr/2014/12/22/2014-Recap--Sponsorship-Spending-By-Property-Type.aspx

Carolina Panthers Sponsorships

http://www.sponsorship.com/About-IEG/IEG/From-Official-Concrete-Mix-To-Official-Sausage,-Pa.aspx

http://www.sponsorship.com/News---Information/News/2016/02-February/Bridgestone-Continues-As-The--Official-Tire-Of-The.aspx

http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/November-2015/Unorthodox-Sponsorship--The-Vatican-and-World-s-Fa.aspx

Check out the Sponsor/cost/attendees/CPA - ROI

Venues/buildings

http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Guest/November-2015/If-You-Build-It,-Will-They-Really-Come--The-Stadiu.aspx

A look at non-profit

http://www.sponsorship.com/Resources/IEG-s-Nonprofit-Sponsorship-Survey.aspx

1.12 material

Adweek - Dodge Dart Registry

http://www.adweek.com/adfreak/dodge-darts-gift-registry-lets-friends-and-family-help-you-buy-car-146715

Kickstarter.com

Gofundme.com

Gift/Swag Bag examples

Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt

https://en.wikipedia.org/wiki/Bank_of_America_Stadium#Naming

Students will divide up into groups of two to work on their CBA projects.  

They will research the following information based on their assigned professional sports league:

Title League

1. Contract Length Min/Max/renewals

2. Drug Testing

3. Grievance Redressal Procedure

4. Hotel

5. Insurance

6. Food/Per diem (under what conditions)

7. Facilities

8. Min Salary/Max (Veteran v Rookie) Chart would look great here

9. Retirement  (amount and vestment time)

10. Report Time (to Venue)

11. Representation (union called)

12. Salary Scale (small spread sheet would be nice)/Step/Scale pay                                      (again, chart would look great here)

13. Terms

14. Travel (Plane/bus/Hotel/Team Meals)

15. Number of games total

16. Termination Clause

17. Wages, Bonus, production norms, leave, retirement benefits, Chart

18. Workouts - How many a day