Thursday, October 5, 2017 Days are clicking downward...still a hill to climb

Quotable 

Seth Godin - Brand

Homeroom    8:40 - 9:00

  1^st Block         9:05 – 10:20

  2^nd Block        10:25 – 11:45

  3^rd Block         11:50 – 2:00

  4^th Block         2:05 – 3:35

         1^st Lunch              11:45 – 12:10

         2^nd Lunch             12:20 – 12:45

         3^rd Lunch             1:00 – 1:25

         4^th Lunch              1:35 – 2:00

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Study Vocab

2.03 LAP - Making Mad Glad - Unlimited - Due Friday, Oct 6

2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 LAP Raise the Bar only take once) - - Due Friday, Oct 6

2.06 Lap 8 Raise the Bar Total (5Q) - take only once
http://www.quia.com/quiz/6506113.html

Due Monday - 2.06 Vocab

https://quizlet.com/39472250/206-marketing-6621-flash-cards/

Find and read a product warranty, and answer the following questions:

a. Is the warranty full or limited?

b. If a manufacturer defect is found, how is the purchaser protected?

c. What is the procedure for obtaining repairs?

d. What disclaimers are cited?

e. Does the warranty expire? If so, when?

Have students “claim” a product and research.

Once claimed, no other ind/group can have.

May intro conversation into PLC - Product Life Cycle

2.06 LAP Promises, Promises

LAP Quiz will follow on Friday

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2.07 Brand Image

EQ: Why is Brand so important?

Brand Logo’s drawn from memory

https://www.signs.com/branded-in-memory/

Seth Godin article “Define:  Brand”

Brand Promise

http://www.brandingstrategyinsider.com/2008/02/the-language-of-3.html#.VsIg7_krLIU

Touchpoints

http://www.marketingprofs.com/3/george2.asp

LL bean - Brand Promise

2.07 Brand Promise PPT  (Slides 1-16)

Define the terms touch points, brand, and brand promise.
Explain the importance of a company’s brand promise.
Describe factors impacting a company’s brand promise.
Demonstrate how to identify a company’s brand promise.

Discuss types of company images.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.

2.07 Slogan Match - Activity

2.07 What is a Brand Image? - Read

Have students select a type of business, create a:

1. Name for the business
2. Logo or symbol -must use your initials as part of the name
3. Brand promise
4. Mission statement
5. Vision statement
6. Core values
7. Advertising message incorporating the brand promise

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING 

1.13 Post Sales Follow Up

EQ - What do you do after the dates concludes and you go back home?.....You call/text them

Sponsorship basics - cheat sheet

A walk about

Article - 12 steps to sponsorship success

Proof of performance  - Fliphound

Proof of purchase - rollout

Proof of Purchase

Measuring Sponsorship effectiveness
Research paper - short, read

1.13 Post Sales Follow up - ppt

1.13 Guided Notes

Create your own Proof of Sponsorship for one of the Gold Sponsors of SWGHS

1.13 questions