Marketing: Friday, October 20, 2017 - HBDAY2JAPETH! - big 19...Adulting the better part of each and every day

Feature Benefit Chart
Assignment:
Students will find two items in their home and do a
feature/benefit assessment on both.
Due: Tuesday, October 24, beginning of class

7/Vocab - Study 2.01, 2.03, 2.06, 2.07, 2.08 Study all of the Obj 2 Vocabs

8/ If time - if not, next week I will direct you

Using 2.09 Selling Process -PPT as a guide....

in a google doc/onedrive, etc

I need you to step through the Selling process for each of the following examples given:

Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete

9/ Optional - Selling process flowchart

Understanding how hard it was for some to remember the 7 Functions of Marketing, I borrowed this flow chart so you can better understand the flow of the selling process. Download, fill out, study

+3/+2/+1 Scatter
https://quizlet.com/folders/21882040/scatter

2.07 Vocab

2.08 Vocab

2.07/2.08 Combo Vocab Test - Play all you want, but I will call time to begin

Corporate Logos VI

One Lettered Logos

2.08 Feature Benefit c PPT

Feature Benefit Selling Video
https://www.youtube.com/watch?v=tzrKkg8QKOI

Wall of Iconic Marketing Crap

Choose two/three different items
Kodak Disc Camera
Furby
SodaStream
Mr Potato Head

Feature Benefit Chart
https://docs.google.com/spreadsheets/d/1MAaOGp3EOsgzM6k7ZuG8o71NdQIZkx-oX0vU2HuubCg/edit?usp=sharing

Assignment:
Students will find two items in their home and do a
feature/benefit assessment on both.
Due: Tuesday, October 24, beginning of class

NOTE: A Benefit must have a reasonable Feature to balance
it...Not, yellow in color - saves money. Does not equate
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2.06-2.09 Marketing Quiz

Do not be scared. Open note.

2.06-2.09 Marketing 2011

http://www.quia.com/quiz/6533476.html

1-5 correct = 0 for your quiz grade (out of 5)

6-10 correct = 1 for your quiz grade (out of 5)

11-17 correct = 2 for your quiz grade (out of 5)

18-23 correct = 3 for your quiz grade (out of 5)

24-29 correct = 4 for your quiz grade (out of 5)

30-33 correct = 5 for your quiz grade (out of 5)

34 correct = 6 for your quiz grade (out of 5) - that is called bonus

2.09 Selling Process -PPT
2.09 Guided Notes

2.09 Selling Process c -PPT

LAP - 2.09 Set your Sales

2.09 Set your Sales Fun

http://www.quia.com/rr/1151775.html

2.09 "Set Your Sales" LAP - Due Next Thursday 10/26
http://www.quia.com/quiz/6304680.html

Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM

Youtube - Magic Bullet
https://www.youtube.com/watch?v=RtpKjgwi4Sc

Shamwow
https://www.youtube.com/watch?v=QwRISkyV_B8

Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete

Kickstarter.com

SPORTS AND ENTERTAINMENT MARKETING

1.14

1.14 Making the Match LAP

SEM2 1.14 Review
http://www.quia.com/rr/1150210.html - basic fun

1.14 Making the Match - LAP Vocab
http://www.quia.com/quiz/6526192.html

Unlimited tries on this one

1.14 MC - Making the Match - SEMII
http://www.quia.com/quiz/6526212.html

1.14

1.14 Making the Match Free Responses - LAP SEMII
http://www.quia.com/quiz/6526194.html

Proposal Template

Briefing : Writing Proposals