Marketing: Thursday, October 19, 2017 Tomorrow is J's bday. Little guy is adulting more and more now

Quotable
Copy and paste link below
http://www.foxnews.com/food-drink/2017/10/16/whats-top-selling-halloween-candy-in-your-state.html

Nike

Recall

Right of Publicity

Seth Godin

Spirit Week (10/16-20)

Thursday – Class Day

Freshmen – Baby Day – Onesies, carry a blanket, pacifiers, teddy bears

Sophomores – Superheroes – any appropriate costume

Juniors – GI Juniors – NO WEAPONS (Real/Fake) in the school building, camouflage, helmets

Seniors – Senior citizens – walkers, canes, nightgowns (old people night dresses), suspenders, moustaches, powdered hair, etc

Friday – Cowboy Day

Jeans can also be worn with a SWHS spirit shirt (no holes in jeans)

Cowboy hats, sheriff pins, cowboy boots, flannels

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

MARKETING

2.07 Vocab

2.08 Vocab

Combo Vocab this Friday - 15 words

Restaurant Logos

Benefits of Product Knowledge

http://retail.about.com/od/marketingsalespromotion/qt/product_knowldg.htm

Quiz Today...bwah ha ha ha ha
Quiz - 2.01 material - 1st block link
3rd block link

2.08 Feature Benefit - PPT

Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit charts

Identify sources of feature/benefit information.

Identify an example of an obvious or apparent benefit.

Identify an example of a unique or exclusive benefit.

Identify an example of a hidden benefit.

Describe how to prepare a feature-benefit chart for a product.

Prepare a feature-benefit chart for a product.

2.08 Feature Benefit c PPT
Feature Benefit Selling Video
https://www.youtube.com/watch?v=tzrKkg8QKOI

Wall of Iconic Marketing Crap

Choose two/three different items
Kodak Disc Camera
Furby
SodaStream
Mr Potato Head

Feature Benefit Chart
https://docs.google.com/spreadsheets/d/1MAaOGp3EOsgzM6k7ZuG8o71NdQIZkx-oX0vU2HuubCg/edit?usp=sharing

Assignment:
Students will find two items in their home and do a
feature/benefit assessment on both.
Due: Tuesday, October 24, beginning of class

NOTE: A Benefit must have a reasonable Feature to balance
it...Not, yellow in color - saves money. Does not equate

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2.09 - Shoe salesman
Imagine that you are a shoe salesperson and a customer enters your
store. How would you observe, question, and listen to determine the
customer’s needs?

+3/+2/+1 Scatter

https://quizlet.com/folders/21882040/scatter

2.09 Selling Process -
PPT - Slides 1-16

2.09 Selling Process c -
PPT - Thurs edging into Friday

2.09 Guided Notes - Mon
Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM

Youtube - Magic Bullet
https://www.youtube.com/watch?v=RtpKjgwi4Sc

Shamwow
https://www.youtube.com/watch?v=QwRISkyV_B8

Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete

Vocab - Study
2.01, 2.03, 2.06, 2.07, 2.08

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