Friday, October 6, 2017 Be great

Quotable 

Incredible

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Friday Marketing Assignment 

1/  Take open note, not open friend test - Marketing code:  GU9WA6TE - Go to Schoolnet

2/  Make sure you have complete 2.06 LAP - Making the Grade

                                                      2.06 LAP - Raise the Bar

3/ Take the opportunity to begin and finish LAP - Promises, Promises - Due Oct 13

4/  Review 2.07  Brand Promise ppt

5/  Stretch:

                2.07 What is a Brand Image? - Read

6/ If you have time:
Have students select a type of business, create a:

1. Name for the business
2. Logo or symbol -must use your initials as part of the name
3. Brand promise
4. Mission statement
5. Vision statemen
6. Core values
7. Advertising message incorporating the brand promise

Study Vocab

2.06 - Notecards

2.03 LAP - Making Mad Glad - Unlimited - Due Friday, Oct 6

2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 LAP Raise the Bar only take once) - - Due Friday, Oct 6

2.06 Lap 8 Raise the Bar Total (5Q) - take only once
http://www.quia.com/quiz/6506113.html

2.06 LAP Promises, Promises - Due Friday, Oct 13

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html

Open Note, not open Friend test

Marketing GU9WA6TE - Go to Schoolnet

2.07 Brand Image

EQ: Why is Brand so important?

2.07 Brand Promise PPT

• 
  
• Define the terms touch points, brand, and brand promise. Explain the importance of a company’s brand promise. Describe factors impacting a company’s brand promise. Demonstrate how to identify a company’s brand promise.
• 
  
• Discuss types of company images.
• Describe factors that affect a company’s image.
• Explain the importance of reinforcing the company’s image.
• Describe ways that employees can reinforce the company’s image through their performance.
• Demonstrate how to determine ways to reinforce the company’s image through employee performance.

2.07 Slogan Match - Activity

2.07 What is a Brand Image? - Read

Have students select a type of business, create a:

1. Name for the business
2. Logo or symbol -must use your initials as part of the name
3. Brand promise
4. Mission statement
5. Vision statemen
6. Core values
7. Advertising message incorporating the brand promise

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING 

1/ Take test - Open Note, not open Friend.  Internet ok!  Socail sites and p2p sharing no.
    SE3KA8CE - Schoolnet

2/  Read through and understand - will have questions on in come Monday

Measuring Sponsorship effectiveness
Research paper - short, read

3/  Read over 1.13 ppt

1.13 Post Sales Follow up - ppt

4/ Begin a template for a Proof of Sponsorship.
See here how to do it...follow it as a template
    No, we do not have numbers.  We will use this to create one later.

      Guidelines - great resource

5/  Download, copy, fill out, and return to me.
       1.13 questions

1.13 Guided Notes