Marketing: Monday, October 9, 2017 One day close to a national holiday....sometime

Quotable

Mondays:

The only day you can wear the same exact outfit as yesterday without anyone knowing

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

MARKETING

Vocab

Study Vocab

2.06 - Notecards

Test - Vocab 2.06

Check you powerschool for your updated grades

2.06 LAP Promises, Promises - Due Friday, Oct 13

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html

LAP - 2.06 - Raise the Bar
2.06 Lap 8 Raise the Bar Total (5Q) - take only once
http://www.quia.com/quiz/6506113.html

Discuss -

2.07 What is a Brand Image?

HW: 

Due Friday, October 13 - beginning of class

Create:

a/name ofr a business

b/  Logo or symbol - must use your initials as part of the name....not the entire name

c/  Tell me your brand promise

d/   Your mission statement

e/   Your vision statement  

        f/  your core values - min 5, max 10

g/ Draw an advertising (1 sheet of paper - like a billboard) incorporating the brand promise

2.07 Brand Image

EQ: Why is Brand so important?

2.07 Brand Promise PPT

Define the terms touch points, brand, and brand promise. Explain the importance of a company’s brand promise. Describe factors impacting a company’s brand promise. Demonstrate how to identify a company’s brand promise.

Discuss types of company images.

Describe factors that affect a company’s image.

Explain the importance of reinforcing the company’s image.

Describe ways that employees can reinforce the company’s image through their performance.

Demonstrate how to determine ways to reinforce the company’s image through employee performance.

2.07 Slogan Match - Activity

SPORTS AND ENTERTAINMENT MARKETING

Check your powerschool for your updated grades

Measuring Sponsorship effectiveness
Research paper - short, read

Assignment - Dues beginning of class on the following dates

5 points for rough draft - October 16

15 points for final paper - 1 week after I hand back you rough draft.

MLA format
Project Questions

Project Grade

1.13 Post Sales Follow up - ppt

Cowboy's Stadium

Jerry Jones brings it home

Begin a template for a Proof of Sponsorship.
See here how to do it...follow it as a template
No, we do not have numbers. We will use this to create one later.

Guidelines - great resource

Take up the following:
1.13 questions

1.13 Guided Notes

Proof of Performance Sponsorship PPT

http://latismalee.cmswiki.wikispaces.net/file/view/SEM+II+PP+1.13-Ms.Lee.pptx

Proof Of Performance Example

http://www.somethinginked.com/forms/SomethingInked_PoP.pdf

Proof of Performance Package

http://www.alz.org/walkvolunteers/downloads/building_a_proof_of_%20performance_book.doc

measures that can be used in developing proof-of-performance packages