Marketing: Monday, October 23, 2017 great fun in the neighborhood

MARKETING

3rd Block:

1/ 2.07 Vocab

2.08 Vocab

2.07/2.08 Combo Vocab Test - Play all you want, but I will call time to begin

Due by Friday, October 27

2.06-2.09 Marketing Quiz Do not be scared. Open note.

2.06-2.09 Marketing 2011

http://www.quia.com/quiz/6533476.html

1-5 correct = 0 for your quiz grade (out of 5)

6-10 correct = 1 for your quiz grade (out of 5)

11-17 correct = 2 for your quiz grade (out of 5)

18-23 correct = 3 for your quiz grade (out of 5)

24-29 correct = 4 for your quiz grade (out of 5)

30-33 correct = 5 for your quiz grade (out of 5)

34 correct = 6 for your quiz grade (out of 5) - that is called bonus

Vocab - Study 2.01, 2.03, 2.06, 2.07, 2.08 Study all of the Obj 2 Vocabs

Friday vocab

8/ If time - if not, next week I will direct you

Using 2.09 Selling Process -PPT as a guide....

in a google doc/onedrive, etc

I need you to step through the Selling process for each of the following examples given:

Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete

Selling process flowchart

Corporate Logos IVI

Feature Benefit Chart
https://docs.google.com/spreadsheets/d/1MAaOGp3EOsgzM6k7ZuG8o71NdQIZkx-oX0vU2HuubCg/edit?usp=sharing

Assignment:
Students will find two items in their home and do a
feature/benefit assessment on both.
Due: Tuesday, October 24, beginning of class

NOTE: A Benefit must have a reasonable Feature to balance
it...Not, yellow in color - saves money. Does not equate

2.09 Selling Process -PPT
2.09 Guided Notes

2.09 Selling Process c -PPT

LAP - 2.09 Set your Sales

2.09 Set your Sales Fun

http://www.quia.com/rr/1151775.html
2.09 "Set Your Sales" LAP - Due Next Thursday 10/26

Due Friday, October 27 by 4th block

http://www.quia.com/quiz/6304680.html

Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM

Youtube - Magic Bullet
https://www.youtube.com/watch?v=RtpKjgwi4Sc

Shamwow
https://www.youtube.com/watch?v=QwRISkyV_B8

Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete

Kickstarter.com

SPORTS AND ENTERTAINMENT MARKETING

Proposal Template

Briefing : Writing Proposals

Kickstarter.com

How to Negotiate

http://www.bbraham.com/downloads/TipNegotiation.pdf

Things to Negotiate

http://www.charityinfo.ca/articles/Top-10-things-to-consider-for-sponsorship-agreements

http://www.thestreet.com/story/13246948/1/how-to-negotiate-like-a-shark-top-negotiation-tactics-from-the-cast-of-abcs-shark-tank.html

Shark Tank Video - Negotiation

https://www.youtube.com/watch?v=no86yZVXMjA