Thursday, September 28, 2017

Thursday, September 28, 2017 At Ikea, we're family...and speak a language no one really understand

Quotable

Timberland....relevant once more?
                                                        
                                                            
MARKETING


2.01 LAP - Go Beyond the Sale (one time only) - By Friday, Sept 29, 4th block
2.01 Go Beyond The Sale - LAP - 4 open ended questions
http://www.quia.com/quiz/6192674.html

2.01 LAP - Sell away (still unlimited) - By Friday, Sept 29, 4th block
2.01 - Sell Away - LAP - 20 Q
http://www.quia.com/quiz/6192656.html

DECA Role Play - HW - Due Friday, Sept 29  or Have over the weekend if you need more time.
I prefer it was typed.
2.03 Difficult Customer Scenario - 7 things to know

2.03 LAP - Making Mad Glad (Will open on Friday - feel free to read through)

Correlation project - Two data loose/no correlation from data generated in class


2.03_study guide 2.01-2.03


Students will develop sales/return policies  for a “store”


Customer Service

Stew Leonards
https://www.youtube.com/watch?v=vJAnuXltFAE

Powerpoint (Review):

Handle difficult customers (CR:009)
a. Define the following terms:  disagreeable customer, domineering/ superior customers, dishonest customers.
b. Identify types of difficult customers.
c. Describe categories of disagreeable customers.
d. Discuss categories of domineering/superior customers.
e. Describe ways in which customers are dishonest.
f. Identify situations in which customers become difficult.
g. Explain reasons for handling difficult customers.
h. Describe general guidelines for handling difficult customers.
i. Explain specific guidelines for handling types of difficult customers.
j. Demonstrate procedures for handling difficult customers.

Handle customer/client complaints (CR:010)
a. Define the term complaint.
b. Identify the costs associated with customer complaints.
c. Identify reasons for customer complaints.
d. Describe the benefits of customer complaints.
e. Explain the importance of appropriately handling customer  complaints.
f. Explain procedures for handling customer complaints.
g. Demonstrate procedures for handling customer complaints.


Given a company, students will find the return policies and compare to other companies.  

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

1.11


Categorize types of objectives for sponsoring sports/events.

Explain objectives for sponsoring sports/events.
Discuss the benefits associated with corporate sponsorship objectives.
 Explain the relationship between sponsorship objectives and being able to evaluate sponsorship effectiveness.
Describe considerations in setting sponsorship objectives.
Demonstrate procedures for setting sponsorship objectives



No comments: