Quotable
MARKETING
What is Segmentation? Why do we separate students into homerooms within each grade level?
-Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation
-Explain the importance of target markets to businesses.
-Describe advantages and disadvantages of mass marketing
-Describe advantages and disadvantages of using market segments
-Explain why the use of market segments is increasing.
-Describe demographic characteristics that are analyzed by marketers.
-Explain the value of geographic segmentation.
-Discuss the value of psychographic segmentation.
-Describe types of behavioral segmentation.
1.01 LAP Work the Big Six - Unlimited tries - will post final grades Friday, Sept 8, 4th block
SPORTS AND ENTERTAINMENT MARKETING II
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
EQ - What do sport governing bodies do?
- Define the terms federation, league, and commissioner.
- Explain the purpose of rules and regulations in sports.
- Categorize types of rules and regulations in sports (e.g., playing rules, eligibility rules, selection rules, equipment rules, safety rules, doping rules, etc.)
- Explain the role of governing bodies in the commercial aspects of sports.
- Describe the relationship between sport governing bodies and national/ international laws.
- Discuss the effect of governing bodies on sports.
- Explain the relationship between federations and leagues.
- Explain the structure of international sport organizations.
- Discuss the role of sports commissioner in the governance of professional sports.
- Describe the role of agents in the governance of professional sports.
- Identify sport governing bodies that oversee sports on a worldwide basis
1.03-1.04 Prj (10 points - Pjt)
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