Monday, September 11, 2017

Monday, Sept 11, 2017 If Monday's were chocolate, it would taste bitter.

Quotable

Organic stories - to read....then we will watch 

Reimagining the brand    
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING
1.04 4P's Video - Youtube

What is Segmentation? Why do we separate students into homerooms within each grade level?

-Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation
-Explain the importance of target markets to businesses.
-Describe advantages and disadvantages of mass marketing
-Describe advantages and disadvantages of using market segments
-Explain why the use of market segments is increasing.
-Describe demographic characteristics that are analyzed by marketers.
-Explain the value of geographic segmentation.
-Discuss the value of psychographic segmentation.
-Describe types of behavioral segmentation.

1.04 Segmentation Cheat



Soliciting item names (10) from students and guiding the students though the 4P’s of each product.
  • The students can be broken down into groups, and then have the groups present.
     
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING II




EQ - What do sport governing bodies do?

  1. Define the terms federation, league, and commissioner.

  1. Explain the purpose of rules and regulations in sports.
  2. Categorize types of rules and regulations in sports (e.g., playing rules, eligibility rules, selection rules, equipment rules, safety rules, doping rules, etc.)
  3. Explain the role of governing bodies in the commercial aspects of sports.
  4. Describe the relationship between sport governing bodies and national/ international laws.
  5. Discuss the effect of governing bodies on sports.
  6. Explain the relationship between federations and leagues.
  7. Explain the structure of international sport organizations.
  8. Discuss the role of sports commissioner in the governance of professional sports.
  9. Describe the role of agents in the governance of professional sports.
  10. Identify sport governing bodies that oversee sports on a worldwide basis

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