Friday, September 15, 2017

Friday, September 15, 2017 Sniff, sniff, Friday already?

Quotable

Present State v Preferred state - Last Chance U

Who is the target market?

PSM + a story = Heinz New Cans

Hotwheels are educational and problem solving approved

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

1.04 LAP Have We Met? - Due Friday
1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html


a. Define the following terms: facts, estimates, predictions, relationships, and marketing information.

b. Identify types of information used in marketing decision-making.

c. Identify types of marketing information useful to marketers.

d. Describe ways that marketers use marketing information.
e. Explain the impact of marketing information on marketers.

1.05 Data Do It - LAP Quiz
http://www.quia.com/quiz/6178003.html

“What is the difference between Consumer Sales and Industrial (Business to Business) sales?”


Loyalty Cards - name the store....let's see what they collect!

MIM at its finest



Class discussion - Last time you went shopping, what types of data did the store collect on you.

Project:

Mini Project using Movoto

  • Understanding Data
  • Data Collection
  • Secondary Data
  • Usage for data in making sound business decisions






Powerpoint:

1.02 Employment opportunities in Marketing [5-7]
a. Identify types of businesses that offer careers in marketing.
b. Contrast marketing careers with careers in medicine.
c. Explain why jobs in marketing provide career potential.
d. Describe the following marketing careers:
  1. Marketing research
  2. Advertising
  3. Product management
  4. Distribution/Warehousing
  5. Sales
  6. Retailing
  7. Service marketing
  8. Customer service
  9. Public relations
e. Describe well-recognized traits and skills needed for success in marketing careers.


Study Unit 1 for Tuesday's Unit Test.
Obj 1 Study Guide (can be used on the test if filled out)

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING II



  1. Explain the impact of exchange rates on sport marketing.
  2. Discuss the use of financial institutions in international sport marketing.
  3. Describe trade regulations affecting international sport marketing.
  4. Explain the use of foreign distributors in international sport marketing.
  5. Discuss the impact of government regulation on international sport marketing.
  6. Explain how cultural/value differences impact international sport marketing




Data - What type of data can we collect?
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