Marketing: Wednesday, March 15, 2017 Retro Day is so Passe

Quotable

Early Release Schedule

Wednesday, March 15th

1^st Period 8:40 – 9:35

2^nd Period 9:40 – 10:35

4^th Period 10:40 – 11:35

3^rd Period 11:40 – 1:35

1^st Lunch 11:35 – 12:00

2^nd Lunch 12:05 – 12:30

3^rd Lunch 12:35 – 1:00

4^th Lunch 1:10 – 1:35

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

SEMII

CBA Project Rubric

Project - Written Research - Due March 17, 2017 - first 5 of class
***Do not work on this in class - I will mark down 5 points each time I see you doing so***
Cover the basics (once more) of writing a paper (research)

Unveil the Milgram assignment

Basic written paper

Intro (Tell me what you are going to tell me and why it is important)

three aspects to his work (tell me of his research and other interesting aspects to his research)

conclusion (Tell us what you told us along with what he taught us about Marketing)

Works cited - Min 2 - 3 sources ideal

Make sure you cite your sources (MLA citation machine "brilliant!" )

Carolina Panthers Sponsorships

http://www.sponsorship.com/About-IEG/IEG/From-Official-Concrete-Mix-To-Official-Sausage,-Pa.aspx

http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/November-2015/Unorthodox-Sponsorship--The-Vatican-and-World-s-Fa.aspx

Check out the Sponsor/cost/attendees/CPA - ROI

Venues/buildings

http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Guest/November-2015/If-You-Build-It,-Will-They-Really-Come--The-Stadiu.aspx

A look at non-profit

http://www.sponsorship.com/Resources/IEG-s-Nonprofit-Sponsorship-Survey.aspx

CBA Oral report - Popsicle pull for groups to expound upon the different slides

Adweek - Dodge Dart Registry

http://www.adweek.com/adfreak/dodge-darts-gift-registry-lets-friends-and-family-help-you-buy-car-146715

Kickstarter.com

Gofundme.com Sponsorship or athlete

Gift/Swag Bag examples

Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt

https://en.wikipedia.org/wiki/Bank_of_America_Stadium#Naming

Meet Sponsorship Agreement - boilerplate - U of Texas at San Antonio

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=13&ved=0ahUKEwj83or_ovHKAhXJ8x4KHU7QByIQFghVMAw&url=http%3A%2F%2Fwww.utsa.edu%2Fpurchasing%2Fcontracts%2Fdoc%2FContracts%2520Templates%2FMeetTitleSponsorshipAgreement%2520Rev%252009.04.09.doc&usg=AFQjCNF32m4sdnfgb-GHkyNJN05Jzltt8g&sig2=YXkSpYjMm9WECF5K2L7T5g&cad=rja

Nestle ends IAAF Sponsorship deal

http://www.bbc.com/news/business-35546032

Top Ten Issues in Sponsorship and Licensing Agreements That Are Most Likely to Lead to Disputes and Litigation

http://www.acc.com/legalresources/publications/topten/sla.cfm

Cowboy stadium no more

http://sportsday.dallasnews.com/dallas-cowboys/cowboysheadlines/2013/07/25/report-att-naming-rights-for-dallas-cowboys-stadium-17-19m-a-year

Go find an Olympic Athlete who is worthy of my money on Go Fund Me.

http://olympics.nbcsports.com/2014/12/18/stephen-colbert-olympics-nbc-bob-costas-moose-speed-skating-vancouver-2010/

1.12 ppt

1.12 Guided Notes

3-5 minutes to come up with a stump elevator (20 sec) speech about yourself.

Go find a project worthy of my money on Kickstarter.

1.13 ppt

1.13 Guided Notes

1.13 questions

Proof of Performance Sponsorship PPT

http://latismalee.cmswiki.wikispaces.net/file/view/SEM+II+PP+1.13-Ms.Lee.pptx

Proof Of Performance Example

http://www.somethinginked.com/forms/SomethingInked_PoP.pdf

Proof of Performance Package

http://www.alz.org/walkvolunteers/downloads/building_a_proof_of_%20performance_book.doc

measures that can be used in developing proof-of-performance packages

Kids must understand the different types of measures to prove an event was worthy of sponsorship

MARKETING

1/ Thursday will be a combo of 2.07/2.08
2.08 Vocab 2.07 Vocab

2.08 match 2.07 matching

2.07/2.08 combo

Unit 1.00 Quia Review

Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html

Unlimited attempts, great practice. Do not become a distraction in the classroom, go learn something great!

2.08 Feature Benefit - PPT

a. Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.

b. Identify sources of feature/benefit information.

c. Identify an example of an obvious or apparent benefit.

d. Identify an example of a unique or exclusive benefit.

e. Identify an example of a hidden benefit.

f. Describe how to prepare a feature-benefit chart for a product.

g. Prepare a feature-benefit chart for a product.

4/ Explore how many different wonderful apps google allows you to use....for free!

5/ Wall of Iconic Marketing Crap

Choose two/three different items

Kodak Disc Camera

Furby

SodaStream