Marketing: Friday, March 3, 2017 Time flies and so do birds

Quotable

When tribal adherence becomes toxic

We see it all the time. Someone gets caught cheating, or breaking a social taboo, or undermining the fabric of our culture in order to get ahead...

And the fans of the team rush to his defense.

It happens to spiritual leaders, in sports and in politics. When a member of the tribe transgresses, our instinct is to view the attack on the transgressor as an attack on the tribe.

Of course, it's not.

Not until the tribe members abandon the cultural imperatives and support the leader instead.

Clearly, sports don't work if some players cheat with abandon. Getting rid of cheating is in the interest of all the fans, not just the ones on the other team. And more urgently, the same thing is true of the leaders we follow or the people we choose to listen to. Being a tribal leader shouldn't be a license to degrade the culture.

The bravest thing tribe members can do is judge their leaders precisely the same way they judge the leaders of other tribes. Easy to say, hard to do, because part of the tribal/fan/party dynamic is that our leaders are an expression of ourselves.

~ Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

SEMII

Due Today: Prj - 1.07 Social Media Research
Email me your spreadsheet in the first 10 minutes of class for full credit

Quiz 1.07/1.08/1.09

1.09 Trends ppt

Top trends in Sports for 2017

Epic attempt - a success

1.10 Objectives

Discuss characteristics of an effective marketing report.
Identify the elements of a marketing report.
Describe types of visual aids that can be used effectively in marketing reports.
Create frequency tables to display research findings.
Demonstrate procedures for writing marketing reports.

1.10 ppt

1.10 Guided Notes

1.10 Activity

How to give an oral report

Effective Marketing Reports

Oral Report Rubric

Written Report Rubric

Superbowl Assignment Data

https://docs.google.com/spreadsheets/d/16ILVD4dHYLZAlPzAIMT91fn6j8UH31pefgx95TqFX_4/edit#gid=0

Students will divide up into groups of two to work on their CBA projects.

They will research the following information based on their assigned professional sports league:

Title League

1. Contract Length Min/Max/renewals

2. Drug Testing

3. Grievance Redressal Procedure

4. Hotel

5. Insurance

6. Food/Per diem (under what conditions)

7. Facilities

8. Min Salary/Max (Veteran v Rookie) Chart would look great here

9. Retirement (amount and vestment time)

10. Report Time (to Venue)

11. Representation (union called)

12. Salary Scale (small spread sheet would be nice)/Step/Scale pay (again, chart would look great here)

13. Terms

14. Travel (Plane/bus/Hotel/Team Meals)

15. Number of games total

16. Termination Clause

17. Wages, Bonus, production norms, leave, retirement benefits, Chart

18. Workouts - How many a day

Because we had such fun last time....if you wish to redo your first test, I will give you half the credit back if you score higher than the first time

PU8PE8

MARKETING

1/ 2.06 Product Recall Assignment - Due Next Tuesday

2/ Quiz 2.03 ->2.06

3/
2.07 Vocab
2.07 matching

4/ Articles

Brand Promise

http://www.brandingstrategyinsider.com/2008/02/the-language-of-3.html#.VsIg7_krLIU

Touchpoints

http://www.marketingprofs.com/3/george2.asp

5/ PPT

2.07 Brand Promise PPT (Slides 1-16)

a. Define the terms touch points, brand, and brand promise.

b. Explain the importance of a company’s brand promise.

c. Describe factors impacting a company’s brand promise.

d. Demonstrate how to identify a company’s brand promise.

Discuss types of company images.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.