Quotable
"Will this be on the test?"
There, in six words, is one of the worst questions any educator can hear.
It lays bare, in a simple question, the motivations, the structures and the flaws of the traditional educational paradigm. The test is a stick, the grade (and the degree) are the carrot, and compliance is the process.
I just published a long Medium post about how this mindset was the unseen standard as educators moved online, and why it can’t work (and what we can do about it.) I hope you'll take a minute to check it out.
It lays bare, in a simple question, the motivations, the structures and the flaws of the traditional educational paradigm. The test is a stick, the grade (and the degree) are the carrot, and compliance is the process.
I just published a long Medium post about how this mindset was the unseen standard as educators moved online, and why it can’t work (and what we can do about it.) I hope you'll take a minute to check it out.
Pick up HW - 2.07 Handout - due today beginning of class
Imagine
that you are a shoe salesperson and a customer enters your store. How
would you observe, question, and listen to determine the customer’s
needs?
2.09 Selling Process - PPT - Slides 1-16
Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM
Youtube - Magic Bullet
Shamwow
https://www.youtube.com/watch?v=QwRISkyV_B8
Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete
Vocab Biggy -
2.01, 2.03, 2.06, 2.07, 2.08
Friday
Benefits of Product Knowledge
http://retail.about.com/od/marketingsalespromotion/qt/product_knowldg.htm
Scroll down to 60/20/20 Visual
Begin studying 2.07/2.08 combo Vocab
https://quizlet.com/folders/21642937/flashcardsFeature Benefit
Remind the Class:
2.07 Business Brands Assignment - Project
Due Wednesday, March 2 The beginning of class
Feature Benefit Selling Video
https://www.youtube.com/watch?v=tzrKkg8QKOI
Wall of Iconic Marketing Crap
Choose two/three different items
Kodak Disc Camera
Furby
SodaStream
Mr Potato Head
Feature Benefit Chart
Assignment:
Hand out 1 front and back sheet
Students will find two items in their home and do a feature/benefit assessment on both.
Due: Thursday, March 3, 2016 beginning of class
NOTE: A Benefit must have a reasonable Feature to balance it...Not, yellow in color - saves money. Does not equate
2.01-2.08 Study Guide for Quiz
2.01
What is Selling?
Why Do Consumers Buy?
What are the selling motives?
Direct v Indirect Distribution
Role of Selling in our Economy
Characteristics of a good salesperson
Pre-Sale/Sale/Post Sale Activities – everything you can know
2.03
Terms of Sale Policies
Return Policies
Service Policies
Why are policies needed?
Internal/External factors that affect policies.
2.05
Types of Difficult Customers
Ways to handle difficult customers
2.06
Grades and Standards
Warranties/Guaranties
Product Recalls
Product Liabilities
MAGNUSON-MOSS WARRANTY ACT OF 1975
2.07
Brand
Brand Promise
Brand Champion
Mission Statement
Vision Statement
Corporate Image
Touch Point
2.08
Steps to the selling process
All – know the components and the details
What is Selling?
Why Do Consumers Buy?
What are the selling motives?
Direct v Indirect Distribution
Role of Selling in our Economy
Characteristics of a good salesperson
Pre-Sale/Sale/Post Sale Activities – everything you can know
2.03
Terms of Sale Policies
Return Policies
Service Policies
Why are policies needed?
Internal/External factors that affect policies.
2.05
Types of Difficult Customers
Ways to handle difficult customers
2.06
Grades and Standards
Warranties/Guaranties
Product Recalls
Product Liabilities
MAGNUSON-MOSS WARRANTY ACT OF 1975
2.07
Brand
Brand Promise
Brand Champion
Mission Statement
Vision Statement
Corporate Image
Touch Point
2.08
Steps to the selling process
All – know the components and the details
--------------
Other Resources to peruse during class:
Reusable...Coca Cola - PSM
Students will create the following in Google Docs and share with murphyk2@gcsnc.com
- Name of Business (Click here to generate business name)
- Logo or symbol
- Brand promise
- Mission statement
- Vision statement
- Core values
- Advertising message incorporating the brand promise
-------------------------------------
Due Mar 2, 2016 (Prj - 20 pts - beginning of class/-4 for each day late)
2.07 Business Brands Assignment - Project
Project - Worth 20 points
Due Thursday, March 4, 2016 (HW - due at the beginning of class)
Handout - 2 items - one from kitchen, the other from bedroom/bathroom.
must have min 3 Features and benefits
Benefit must match the feature
Due Next Friday, March 5, 2016 (Prj - 10 pts - chosen by popsicle pull)
20-30 second elevator pitch - 8-10 sentences memorized
Answers the questions:
"Who are you?"
"What is your competitive advantage?"
"What benefits will I receive if I hire you?"
SPORTS AND ENTERTAINMENT MARKETING II
Let's do a video lesson!
- Identify types of support available from grants/foundations.
- Explain considerations in developing a prospect list for grant/foundation money.
- Describe research tools that can be used to locate funders.
- Discuss advantages gained by approaching local vs. national businesses.
- Explain approaches used to seek grant/foundation money.
- Demonstrate procedures for soliciting grant/foundation money.
Continue to work on your sponsorship proposal for the Event.
Oral Report Rubric
Written Report Rubric
Due Next Friday, March 4, 2016 (Prj - 10 pts - chosen by random)
20-30 second elevator pitch - 8-10 sentences memorized
Answers the questions:
"Who are you?"
"What is your competitive advantage?"
"What benefits will I receive if I hire you?"Due March 8, 2016 Beginning of class (Prj - 20 points)
2.02 Activity - Event Sponsorship Proposal
No comments:
Post a Comment