Quotable
No choice
That's an easy mistake to make and a tempting trap to fall into.
It's unlikely you have no choice. More likely: There's no easy choice. No safe choice that also embraces your potential. No choice you can make that doesn't cause short-term misery in exchange for a long-term benefit.
When we say we have no choice, we feel trapped and we are powerless. That's no way to do our work every day.
Do it or don't do it. It's up to you.
It's unlikely you have no choice. More likely: There's no easy choice. No safe choice that also embraces your potential. No choice you can make that doesn't cause short-term misery in exchange for a long-term benefit.
When we say we have no choice, we feel trapped and we are powerless. That's no way to do our work every day.
Do it or don't do it. It's up to you.
3.01/3.03 vocab (Tuesday March 22)
https://quizlet.com/39471064/303-marketing-6621-flash-cards/alphabetical
a. Define the following terms: product mix, product item, product line, width, depth, consistency, expansion, contraction, alteration, trading up, trading down, and positioning.
b. Identify ways in which product lines can be organized.
c. Describe product mix dimensions.
d. Identify reasons that a business would offer a narrow product mix.
e. Identify reasons that a business would offer a broad product mix.
f. Identify reasons that a business would offer a deep product mix.
g. Identify reasons that a business would offer a shallow product mix.
h. Explain the importance of a business’s product mix.
i. Describe advantages of expansion product-mix strategies.
j. Describe disadvantages of expansion product-mix strategies.
k. Describe advantages of contraction product-mix strategies.
l. Describe disadvantages of contraction product-mix strategies.
m. Describe advantages of alteration product-mix strategies.
n. Describe disadvantages of alteration product-mix strategies.
o. Describe advantages of trading up product-mix strategies.
p. Describe disadvantages of trading up product-mix strategies.
q. Describe advantages of trading down product-mix strategies.
r. Describe disadvantages of trading down product-mix strategies.
s. Describe advantages of positioning product-mix strategies.
t. Describe disadvantages of positioning product-mix strategies.
3.03 Guided Notes
Group project - divide into 10 groups
Think about a product manufacturer that you are familiar with. Name some of the company’s product lines. Would you describe these product lines as deep? Narrow? Shallow? Wide? (Count the number and report back)
- Sony
- Hershey Co.
- Johnson & Johnson
- Proctor & Gamble
- Apple
- Campbell’s
- Coke
- Yum! Brands
- Walt Disney Company
- Microsoft
Product Mix - a science
- M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
- M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.
- M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.
Repositioning
Only these sections:
Repositioning the competition
Power of a Name
Line Extension Trap
When Line Extensions can work
Consumer Greed episode - have video
Product Life Cycle - Student Workbook - Friday/Monday
p185/186
Bonus Assignment
3.01 PSM Project - Grocery Store - Bonus Project (Due by Friday, March 18, 2016 - Issue Thursday, March 10, 2016)
Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.
Specs:
<1 minute="" span="">
Title Screen
Clearly defined Product
Lots of Feature Benefit
Spokesperson/people
3rd Party Testimonials
Any Closing you would like
Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.
SPORTS AND ENTERTAINMENT MARKETING II
Random other - Social Media
Powerpoint
- Identify types of promoters.
- Describe responsibilities of promoters.
- Identify benefits associated with using promoters.
- Explain criteria/considerations for selecting promoters.
- Demonstrate procedures for assessing the need to use promoters.
How to prepare a budget slideshow
- Distinguish among methods for determining promotional budgets.
- Explain how a promotional budget is allocated.
- Describe factors that impact the allocation of money in a promotional budget.
- Describe guidelines for preparing a promotional budget.
- Demonstrate how to prepare a promotional budget.
Bar Sued….Stupid tv remote
Don’t Count your chickens until they are hatched
http://articles.latimes.com/2012/feb/27/sports/la-sp-0227-fight-postponements-20120227
Design a budget for the “new place” you will be moving into come the fall. Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.
Step 2: Reverse engineer the $ needed to support your pipe dream. Remember that taxes take out approx 25% or more of your income.
Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page
Big Project
Event Promotion/Coordination/PPT Pjt
Prom
List out all facets of Prom will entail
No comments:
Post a Comment