Quotable
Galvanized
When George Martin first met the Beatles and became their producer,
he liked their sound and their energy, but he didn't think they could
write songs. So he licensed a song, handed it to them and had them
record it. John and Paul hated doing this, so they asked if they could
write one. That became their first hit. Faced with opposition and
competition, they became better songwriters.
Sir George didn't think much of Pete Best, their drummer, and he said so. He wanted to hire session musicians as drummers. Faced with a loss of cohesion and control, John, Paul and George took action, fired Pete, found and hired Ringo.
George didn't think there was a chance this Ringo guy was any good, so he had a session musician sit in for the first recording. Ringo brought his A game on the next track and that was the end of session musicians sitting in.
Often, our best work happens when we're in a situation we wouldn't have chosen for ourselves. The hard part is choosing to be in that sort of situation in the first place, the uncomfortable one where we have no choice but to do better work.
Find a galvanizer if you can. If you care.
Seth Godin
Sir George didn't think much of Pete Best, their drummer, and he said so. He wanted to hire session musicians as drummers. Faced with a loss of cohesion and control, John, Paul and George took action, fired Pete, found and hired Ringo.
George didn't think there was a chance this Ringo guy was any good, so he had a session musician sit in for the first recording. Ringo brought his A game on the next track and that was the end of session musicians sitting in.
Often, our best work happens when we're in a situation we wouldn't have chosen for ourselves. The hard part is choosing to be in that sort of situation in the first place, the uncomfortable one where we have no choice but to do better work.
Find a galvanizer if you can. If you care.
Seth Godin
3.01 vocab
Slug Slime Proj Cont.
Product Life Cycle overview
Product Life cycle overview #2
Extending the Product Life cycle through Repositioning
Product Life Cycle - Student Workbook - Friday/Monday
p185/186
Story of Stuff - 22 min
Story of Bottled Water - 8 minutes
Story of Electronics - 8 min
Edheads - Make a cell Phone
Outside the context of the current lesson....http://www.ncaa.org/HowWeWork
HW - Slide 8/Reinterpret into Emoticons/limited words- Prj 10 points - Due Tuesday, March 15, 2016
Bonus Assignment
3.01 PSM Project - Grocery Store - Bonus Project (Due by Friday, March 18, 2016 - Issue Thursday, March 10, 2016)
Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.
Specs:
<1 minute="" span="">
Title Screen
Clearly defined Product
Lots of Feature Benefit
Spokesperson/people
3rd Party Testimonials
Any Closing you would like
Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.
SPORTS AND ENTERTAINMENT MARKETING II
Jobs Listing - Events
Event Coordinator Job Description
Marketing Mix in Events
Participate in a small-group activity to plan special events for a sport/event identified by your instructor.
Big Project
Event Promotion/Coordination/PPT Pjt
Outside the context of the current lesson....http://www.ncaa.org/HowWeWork
Prom
List out all facets of Prom will entailOral Report Rubric
Written Report Rubric
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