Marketing: Monday, March 14, 2016 Homework for MArketing, Lots of reading for SEMII...Let's get to it!

Quotable

Pick one, read, tell:

Self awareness in the face of marketing

While waiting for perfect

You've permitted magical to walk on by. Not to mention good enough, amazing and wonderful.
Waiting for the thing that cannot be improved (and cannot be criticized) keeps us from beginning.
Merely begin.

ACT Question of the day
SAT Question of the day

Marketing I

3.01 vocab - Tuesday

https://quizlet.com/81015033/301-marketing-6621-flash-cards/alphabetical

Quiz on Wednesday

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

3.01_C-_Technology in Product Service Management - PPT - Mon

3.01_Guided_Notes

http://www.earlytorise.com/online-market-testing-that-can-save-you-time-and-money/

Table 3 - Adoption segmentation characteristics

http://cdn.intechopen.com/pdfs-wm/39282.pdf

Technology in Distribution

http://www.adweek.com/news/advertising-branding/ad-day-pizzeria-uses-periscope-tracked-delivery-runners-avoid-carbon-emissions-170004

Oh Look!

Tech in Product/labelinghttps://www.silgancontainers.com/services/new-product-development-technology/

History of Packaging

https://www.youtube.com/watch?v=7Shwzu0VpQg

Slug Slime Proj Cont.

Product Life Cycle - Student Workbook - Friday/Monday

p185/186

Story of Stuff - 22 min

http://storyofstuff.org/movies/story-of-stuff/

Story of Bottled Water - 8 minutes

http://storyofstuff.org/movies/story-of-bottled-water/

Story of Electronics - 8 min

http://storyofstuff.org/movies/story-of-electronics/

Edheads - Make a cell Phone

http://edheads.org/activities/eng_cell/index.shtml

3.01 LAP Rapping Up Products - Monday

HW - Slide 8/Reinterpret into Emoticons/limited words- Prj 10 points - Due Tuesday, March 15, 2016

Bonus Assignment

3.01 PSM Project - Grocery Store - Bonus Project (Due by Friday, March 18, 2016 - Issue Thursday, March 10, 2016)

Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.

You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.

Specs:

<1 minute="" span="">

Title Screen

Clearly defined Product

Lots of Feature Benefit

Spokesperson/people

3rd Party Testimonials

Any Closing you would like

Video - uploaded to Youtube (you have a google account - you are fine)

You can edit in movie maker in any of the CTE LABS - not during school though.

SPORTS AND ENTERTAINMENT MARKETING II

Panara sued over Trademark Infringement

http://www.foxbusiness.com/markets/2016/03/11/gatorade-unveils-smart-bottle-yogurt-exclusive-details.html

http://www.adweek.com/news/advertising-branding/infographic-video-sites-millennials-cant-live-without-and-ads-they-can-live-170132

2.07 ppt - Day 1 - slides 1-9

Discuss reasons for obtaining endorsements.
Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2 Slides 10-24

Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
Explain reasons for licensing programs.
Discuss reasons to register marks.
Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
Distinguish between internal and external administration of licensing programs.
Compare exclusive and nonexclusive merchandise categories.
Describe the information to include in application for potential licensees.
Explain the components of license agreements.
Demonstrate procedures for developing a licensing program.