Quotable
Which one are you?
The front row culture
List the steps of the sale and state an activity example for each.
Pick up Feature Benefit Assignment/HW
2.01, 2.03, 2.06, 2.07, 2.08 Combo vocab - Friday
Ditto above Combo Scatter
https://quizlet.com/folders/21910662/scatter Astin Martin - luring Millennial Women to buy their brand/DB11
Why are you leaving me?
If time - Rock, Paper, Scissors
Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM
Youtube - Magic Bullet
Shamwow
https://www.youtube.com/watch?v=QwRISkyV_B8
Magic Bullet to Go - Camping
LAP - Set your Sales
http://www.pendleton.k12.ky.us/userfiles/116/Classes/5438/LAP-SE-126%20The%20Selling%20Process.pdf
Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete
Vocab Biggy -
2.01, 2.03, 2.06, 2.07, 2.08
Friday
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Other Resources to peruse during class:
Reusable...Coca Cola - PSM
Students will create the following in Google Docs and share with murphyk2@gcsnc.com
- Name of Business (Click here to generate business name)
- Logo or symbol
- Brand promise
- Mission statement
- Vision statement
- Core values
- Advertising message incorporating the brand promise
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Due Thursday, March 4, 2016 (HW - due at the beginning of class)
Handout - 2 items - one from kitchen, the other from bedroom/bathroom.
must have min 3 Features and benefits
Benefit must match the feature
Due Next Friday, March 5, 2016 (Prj - 10 pts - chosen by popsicle pull)
20-30 second elevator pitch - 8-10 sentences memorized
Answers the questions:
"Who are you?"
"What is your competitive advantage?"
"What benefits will I receive if I hire you?"
Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.
Specs:
<1 minute="" span="">
Title Screen
Clearly defined Product
Lots of Feature Benefit
Spokesperson/people
3rd Party Testimonials
Any Closing you would like
Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.
SPORTS AND ENTERTAINMENT MARKETING II
Let's do a video lesson!
- Identify types of support available from grants/foundations.
- Explain considerations in developing a prospect list for grant/foundation money.
- Describe research tools that can be used to locate funders.
- Discuss advantages gained by approaching local vs. national businesses.
- Explain approaches used to seek grant/foundation money.
- Demonstrate procedures for soliciting grant/foundation money.
https://www.youtube.com/watch?v=QwRISkyV_B8
Continue to work on your sponsorship proposal for the Event.
Oral Report Rubric
Written Report Rubric
Due Friday, March 5, 2016 (Prj - 10 pts - chosen by popsicle pull)
20-30 second elevator pitch - 8-10 sentences memorized
Answers the questions:
"Who are you?"
"What is your competitive advantage?"
"What benefits will I receive if I hire you?"
Due March 8, 2016 Beginning of class (Prj - 20 points)
2.02 Activity - Event Sponsorship Proposal
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