Wednesday, April 19, 2017

Wednesday, April 19, 2017 Quiz fast approaching

Quotable 

Avoiding the good/great chasm

You can be good at Twitter in about five minutes a day. Spending ten minutes doesn't make you twice as good... in fact, there's probably little measurable improvement. To be great at Twitter might take five hours of daily effort.
All the time in between five minutes and five hours is wasted. You're in a chasm with no measurable benefits.
We see the same thing happen with your Yellow Pages ads or your customer service. Showing up takes some effort and it often pays off. Showing up a bunch more is often worthless. If you want to truly be great, you're going to have to do things most people couldn't imagine. That's what makes it great, after all. The scarcity of it.
This is the underpinning of the Dip. Don't get caught doing more than you need to but less than you want to.

 ~ Seth Godin

                                                        
Kaplan's SAT Question of the day
                                                            
SEMII
Pjt/HW
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to) 
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation) 
Step 4: Turn in - Due April 28 in the first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.

Creative Briefs - Reebok + Friends
Quiz - Thursday   2.01-2.06
 Next Tuesday - Quiz on 2.07

Permission Granted - LAP

NFL still king in sports licensing, fans

Main goals & objectives in sports licensing

US Patent and Trademark Office Slideshow

USPTO Basic Facts - WS/Questions

Think of  your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
                 Snack food
                  Toy
                 Item
                 toothbrush
Students will begin a Seek - N- Find concerning Endorsements/sponsorships in and around property.
  • Old Gym
  • New Gym
  • New Gym Lobby
  • Baseball/Softball Complex
  • Football Stadium
  • Concession stands
Listing any/all Sponsorships/endorsements they can find
  • Signage count of each
List any/all crossover of brands
Understand the financial impact of these with the school/athletic department


Call GCS and ask to speak to person who holds the contract for Pepsi.
Design a budget for the “new place” you will be moving into come the fall.  Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.

Step 2:  Reverse engineer the $ needed to support your pipe dream.  Remember that taxes take out approx 25% or more of your income.


Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page
https://drive.google.com/open?id=184JPsU_8SJlTojom-N8XW-dn3K37JAf8S0OBjKeuKQI

                                                                                                                                                    
MARKETING
Product Mix - a science 
  • M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
  • M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.
  • M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.

Repositioning
Only these sections:  
    Repositioning the competition
    Power of a Name
    Line Extension Trap
    When Line Extensions can work

LAP Mix & Match - Due - This Friday
https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

 Mix & Match; LAP (25 Questions)
http://www.quia.com/quiz/6098673.html

3.04 Vocab - Next Thursday
https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical


3.04 Logo Origins - Thursday
     Couple this with images of how their logos have evolved

     Activity - easy comparison

Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

Product Positioning

Competitive Advantage

Porter’s Generic Strategies
http://www.tutor2u.net/business/reference/competitive-advantage



New LAP - 3.04 LAP It's a Brand, Brand, Brand World 
It's a Brand, Brand World PM LAP 6
http://www.quia.com/jg/2812888.html
 
Future Project - Ted
How Stores track your shopping behavior
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