Compared to what?
A quick look at Yelp reviews will show you that NY restaurants are not quite as good as those in some suburbs.
This, of course, makes no sense. New York is insanely competitive, with a ton of turnover and a very demanding audience. A fast casual restaurant in Shaker Heights can coast for a long time, because... it's better than the alternatives.
Thanks to marketing, the media and our culture, we spend a lot of our time comparing before we decide whether or not we're happy.
Turn back the clock just 60 years. If you lived in 1957, how would your life compare to the one you live right now? Well, you have access to lifesaving medicines, often in pill form. You can choose from an infinite amount of entertainment, you can connect with humans all over the Earth, for free, at the click of a button. You have access to the sum total of human knowledge. You have control over your reproductive cycle. You can eat sushi (you've even heard of sushi). You can express yourself in a thousand ways that were forbidden then...
That's in one lifetime.
But we don't compare our lives to this imaginary juxtaposition. Instead, we hear two things from the media we choose to engage with: Other people have it better, way better. And, it's going to get worse. Add to that the idea that marketers want us to believe that what we have now isn't that good, but if we merely choose to go into a bit of debt, we can buy our way to a better outcome...
Comparison leads to frustration which sometimes leads to innovation.
More often than not, though, frustration doesn't make us happy. It only makes us frustrated.
If a comparison isn't helping you get to where you're going, it's okay to ignore it.
This, of course, makes no sense. New York is insanely competitive, with a ton of turnover and a very demanding audience. A fast casual restaurant in Shaker Heights can coast for a long time, because... it's better than the alternatives.
Thanks to marketing, the media and our culture, we spend a lot of our time comparing before we decide whether or not we're happy.
Turn back the clock just 60 years. If you lived in 1957, how would your life compare to the one you live right now? Well, you have access to lifesaving medicines, often in pill form. You can choose from an infinite amount of entertainment, you can connect with humans all over the Earth, for free, at the click of a button. You have access to the sum total of human knowledge. You have control over your reproductive cycle. You can eat sushi (you've even heard of sushi). You can express yourself in a thousand ways that were forbidden then...
That's in one lifetime.
But we don't compare our lives to this imaginary juxtaposition. Instead, we hear two things from the media we choose to engage with: Other people have it better, way better. And, it's going to get worse. Add to that the idea that marketers want us to believe that what we have now isn't that good, but if we merely choose to go into a bit of debt, we can buy our way to a better outcome...
Comparison leads to frustration which sometimes leads to innovation.
More often than not, though, frustration doesn't make us happy. It only makes us frustrated.
If a comparison isn't helping you get to where you're going, it's okay to ignore it.
~ Seth Godin
SEMII
Creative Briefs - Reebok + Friends
Pjt/HW
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due April 28 in the first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.
2.07
Let's take notes!
How to choose the right athlete to endorse your brand.
Endorsements aplenty for Danica Patrick
Marketing Maria: Managing the Athlete Endorsement
15 biggest Sports Marketing flops
In endorsements, No athlete is a sure thing
Study for Quiz - Thursday
2.01-2.07
Permission Granted - LAP
NFL still king in sports licensing, fans
Main goals & objectives in sports licensing
US Patent and Trademark Office Slideshow
USPTO Basic Facts - WS/Questions
Think of your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
Snack food
Toy
Item
toothbrush
Students will begin a Seek - N- Find concerning Endorsements/sponsorships in and around property.
- Old Gym
- New Gym
- New Gym Lobby
- Baseball/Softball Complex
- Football Stadium
- Concession stands
Listing any/all Sponsorships/endorsements they can find
- Signage count of each
List any/all crossover of brands
Understand the financial impact of these with the school/athletic department
Call GCS and ask to speak to person who holds the contract for Pepsi.
MARKETING
3.01 LAP Rapping Up Products -Was due Fri before Spring Break
3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html3.03 Guided Notes
Think about a product manufacturer that you are familiar with. Name some of the company’s product lines. Would you describe these product lines as deep? Narrow? Shallow? Wide? (Count the number and report back)
- Sony
- Hershey Co.
- Johnson & Johnson
- Proctor & Gamble
- Apple
- Campbell’s
- Coke
- Yum! Brands
- Walt Disney Company
- Microsoft
Product Mix - a science
- M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
- M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.
- M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.
Repositioning
Only these sections:
Repositioning the competition
Power of a Name
Line Extension Trap
When Line Extensions can work
LAP Mix & Match - Due - This Friday
https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88Mix & Match; LAP (25 Questions)
http://www.quia.com/quiz/6098673.html
Future Project - Ted
How Stores track your shopping behavior
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