Sunday, April 16, 2017

Monday, April 16, 2017 Welcome Back, Welcome Back, Welcome Back!

Quotable 

A story of the Easter Bunny


Easter's End (island)

Who cut down the last tree?

Easter Island was the home to a thriving community, thousands of people living good lives.
One by one, though, the trees on this isolated island were cut down. They were cut down for fuel, or to make tools, or boats.
And finally, the last tree was gone. And the population went extinct.
Jared Diamond makes the story real in his brilliant article and book.
My question, though, isn't really about the last tree. It's about the second-to-last tree.
When someone cut it down, how did the community react? Were they afraid to speak up? Was it made clear that the social and societal costs of cutting down a tree were severe, so severe that no one would even contemplate cutting down the last tree?
And maybe they could have started this cultural norm with the third-to-last tree. Or even sooner.
Culture is the most powerful tool we have to change behavior. All around us we see people selfishly taking from the commons, eroding our standards, chopping down trees (real and metaphorical) we depend on.
What will we say the next time someone comes with an axe?

  ~ Seth Godin

                                                        
Kaplan's SAT Question of the day
                                                            
SEMII


- The Last Slide mentions SWOT Analysis 
 Let's take a harder look at this tool - Click here and Read

Vital - think of you as the business - Collateral Materials

Beautiful Layout of what to expect fro an event - Turkish Basketball All-Star
Steps in planning events

Another Checklist

How to Prepare a Special Event Proposal to Support a Sales Promotion

http://smallbusiness.chron.com/prepare-special-event-proposal-support-sales-promotion-74193.html

Jobs Listing - Events

Event Coordinator Job Description

Marketing Mix in Events
http://smallbusiness.chron.com/right-marketing-mix-event-marketing-61853.html
Pjt/HW
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to) 
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation) 
Step 4: Turn in - Due April 28 in the first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.
2.07
Let's take notes!
 



                                                                                                                                                    
MARKETING

 3.01 LAP Rapping Up Products -Was due Fri before Spring Break
     3.01 Rapping Up Products (20 Q)
     http://www.quia.com/quiz/6319671.html
3.02 Consumer Protection [5-74]
a. Describe forms of consumer protection associated with product/service management.
b. Describe the need for consumer protection in product/service management.
c. Discuss the role of governmental agencies in protecting consumers.
d. Explain laws that protect consumers.
e. Explain how consumer protection affects businesses.
f. Describe expenses that can be incurred by businesses as a result of consumer protection.
CPSC - in all of its glory!

USAgov

FDA

FTC - Powers/Cases/Etc

Consumer Protection laws and your business


CPSC Fireworks Infographic

CPSC Safety Video - Fireworks
http://gizmodo.com/heres-the-governments-horrifying-new-fireworks-safety-d-1715432837

3.03 Product Mix - PPT 
3.03 Guided Notes 

Think about a product manufacturer that you are familiar with.  Name some of the company’s product lines.  Would you describe these product lines as deep?  Narrow?  Shallow?  Wide? (Count the number and report back)
  • Sony
  • Hershey Co.
  • Johnson & Johnson
  • Proctor & Gamble
  • Apple
  • Campbell’s
  • Coke
  • Yum! Brands
  • Walt Disney Company
  • Microsoft
Product Mix - a science
  • M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
  • M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.
  • M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.

Repositioning
Only these sections:  
    Repositioning the competition
    Power of a Name
    Line Extension Trap
    When Line Extensions can work

LAP Mix & Match - Due - This Friday
https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

 Mix & Match; LAP (25 Questions)
http://www.quia.com/quiz/6098673.html





 Future Project - Ted
How Stores track your shopping behavior
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