Marketing: Monday, April 24, 2017 A new beginning....well, ahem!, a new beginning of the week. Clearly not a Star Wars Reference.

Quotable

SEMII

Final looksy - Design a budget for the “new place” you will be moving into come the fall. Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.

Step 2: Reverse engineer the $ needed to support your pipe dream. Remember that taxes take out approx 25% or more of your income.

IMC - Integrated Marketing Communications

occonline.occ.cccd.edu/online/lbright/MKT100WK14.doc

Draw out the communication image

Also

Disney IMC

https://ronaldaweber.wordpress.com/2015/01/23/disney-uses-integrated-marketing-communications-to-project-fantasy-magic-and-adventure/

How to develop an effective communication

http://www.management-hub.com/hr-communication.html

Charlotte Hornets Promotional schedule

http://www.nba.com/hornets/giveaway-nights

Greensboro Grasshoppers Promotional Schedule

http://www.milb.com/promotions/index.jsp?sid=t477

Carolina Hurricanes Promotional Schedule

http://hurricanes.nhl.com/club/page.htm?id=86350

Winston Salem Dash Promotional Calendar

http://www.milb.com/promotions/index.jsp?sid=t580

Atlanta Braves Promotional Calendar

http://atlanta.braves.mlb.com/schedule/promotions.jsp?c_id=atl

Thomasville Hi toms

http://www.hitoms.com/schedule/events/

Why should we not worry too much about the Friday Night games?

3.01 PPT - Ticketing and Seating Arrangements

Describe factors affecting types of seating arrangements.
Explain advantages/disadvantages associated with different types of seating arrangements.
Identify appropriate occasions to use types of seating arrangements.
Explain ADA seating considerations at sports/events.
Discuss types of sport/event ticketing arrangements.
Describe advantages/disadvantages of different types of sport/event ticketing arrangements.

3.01 Guided Notes

For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc

Search string - Google Images “seating charts for the amphitheater”

https://www.google.com/search?q=seating+charts+for+the+amphitheater&safe=active&espv=2&biw=1366&bih=643&tbm=isch&imgil=5GTtPTQAkSKteM%253A%253B6cbinFvRi0zaxM%253Bhttp%25253A%25252F%25252Fwww.fairgroundsamphitheatre.com%25252Fmidflorida-credit-union-amphitheatre-seating-chart%25252F&source=iu&pf=m&fir=5GTtPTQAkSKteM%253A%252C6cbinFvRi0zaxM%252C_&usg=__8h07-8Is8kTpMSeyxz6OdE8_4OU%3D&ved=0ahUKEwi1yJXEuNnLAhUEJCYKHVxtBMwQyjcIKg&ei=W-3zVvWuDoTImAHc2pHgDA#imgrc=hnWbfdxmYRKhfM%3A

Seating arrangements for Arenas

Outdoor Bleachers - For Better Seating Arrangement

http://www.articlesbase.com/home-improvement-articles/outdoor-bleachers-for-better-seating-arrangement-3418905.html

Theatre Spaces

http://www.ia470.com/primer/theatres.htm

Seating types

http://www.crowdsafe.com/taskrpt/chpt2.html

Venues and seating

https://blog.eventday.com/best-practices/event-seating-arrangements/

Take a tour of the seating facilities for the school.

Auditorium

Classroom

Computer room

Gymnasium

Stadium

Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?

3.02 ppt

Define the term distribution system.
Explain differences between distribution systems for tangible products vs. intangible ones.
Describe the distribution system (i.e., channel of distribution) for sports activities.
Explain the distribution system for sporting goods.
Discuss the distribution system for sports business services.
Describe the distribution system for sports entertainment/spectator sports.
Explain the distribution system for sports media.
Discuss the impact that the type of consumer has on sports distribution systems.
Identify types of intermediaries used by sports marketers.
Describe examples of direct and complex (indirect) distribution systems in sport marketing.

3.02 guided notes

Additional ppt Distribution

http://www.slideshare.net/SlidesPresentation1/distribution-strategy

Choosing Distribution Channels

http://csi.toolkit.tst.cch.com/text/P03_6000.asp

Prioritizing Distribution Options

http://csi.toolkit.tst.cch.com/text/P03_6040.asp

Can you draw a map of the intellectual distribution for the school?

Major Promotions Project - Q - Due May 5, 2017 beginning of class

Pjt/HW

Dunning and Kruger

Step 1: Read

Step 2: Understand major parts of the research

Step 3: Write a 1 page brief (example - How to)

Use MLA Citation (use this website...so easy) [page 2]

Use MLA in text Citation (scroll down until you find In-Text Citation)

Step 4: Turn in - Due April 28 in the first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.

Test on Tuesday, Obj 2 + 1 from Obj 1 = ~ 45/50 questions