Quotable

I am smelling cross-branding!

Evo

TBS - Tomorrow Night, 10pm

Gaming Scholarship????

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

SEMII

Major Promotions Project - Q4

Quiz - yeah!!!!

2.06 - Finish

2.06A-B ppt

Define the term “ambush marketing.”
Identify reasons that businesses use ambush marketing.
Discuss ways that ambush marketing can be effectively used as a marketing strategy.
Explain the impact of ambush marketing on sponsorships.
Demonstrate procedures for identifying ambush strategies to use at events.
Define the term “viral marketing.”
Explain the importance of viral marketing.
Describe principles of viral marketing.

Discuss viral marketing strategies.

WSJ - Ambush Marketing

http://www.wsj.com/articles/SB10001424052970204731804574391102699362862#articleTabs%3Darticle

Ambush Marketing - people arrested and fined

http://www.theguardian.com/football/2010/jun/16/fifa-world-cup-ambush-marketing

Forced to watch a game in their underwear

http://www.reuters.com/article/olympics-london-ambush-idUSL5E8E1B1W20120301

Look up Ambush Marketing/Guerilla Marketing Examples

5 Marketing Principles learned from Viral Marketing

http://www.sparklogix.com/viral-marketing/

9 Universal Principles of Viral Media Sites

http://mashable.com/2010/06/21/principles-viral-media-site/#HAgycMjbokqr

http://www.adweek.com/news/technology/mcdonalds-backs-online-viral-marketing-kids-144716

2.06

2.06 ppt c

What is Marketing Communication Strategy?

http://smallbusiness.chron.com/marketing-communication-strategy-3442.html

Collateral Materials

http://www.allbusiness.com/slideshow/8-collateral-marketing-items-every-small-business-needs-16692256-1.html

Steps in planning events

http://www.aabri.com/manuscripts/11847.pdf

When to do what?

https://www.eventbrite.co.uk/blog/event-marketing-strategy-ds00/

Another Checklist

https://en.wikiversity.org/wiki/Sport_event_management/Event_planning_checklist

How to Prepare a Special Event Proposal to Support a Sales Promotion

http://smallbusiness.chron.com/prepare-special-event-proposal-support-sales-promotion-74193.html

Jobs Listing - Events

http://www.indeed.com/q-Sports-Event-Planning-jobs.html

Event Coordinator Job Description

http://www.sports-management-degrees.com/job-profiles/sporting-event-planner-coordinator/

Marketing Mix in Events

http://smallbusiness.chron.com/right-marketing-mix-event-marketing-61853.html

MARKETING

3.01 Guided Notes Due Today

3.01 B Slide 8 HW - Due Friday

3.01_Stage_of_PLC - HW - Due Friday

3.03 Vocab

3.03 Vocab test

Pricing Project

https://drive.google.com/open?id=1TibeqgE12AejMHp0xdcapoNLDFh--70w2_YczQOolzI

3.01 LAP Rapping Up Products - Due Friday

3.01 Rapping Up Products (20 Q)

http://www.quia.com/quiz/6319671.html

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

http://www.earlytorise.com/online-market-testing-that-can-save-you-time-and-money/

Table 3 - Adoption segmentation characteristics

http://cdn.intechopen.com/pdfs-wm/39282.pdf

Technology in Distribution

http://www.adweek.com/news/advertising-branding/ad-day-pizzeria-uses-periscope-tracked-delivery-runners-avoid-carbon-emissions-170004

Oh Look!

Tech in Product/labelinghttps://www.silgancontainers.com/services/new-product-development-technology/

History of Packaging

https://www.youtube.com/watch?v=7Shwzu0VpQg

Pearl River Delta Blue Jean Manufacturing

http://www.cnn.com/2010/WORLD/asiapcf/04/26/china.denim.water.pollution/

Tell students to imagine that the development of a new product will result in a huge profit for a business; however, its production will result in hazardous wastes. Arrange for students to conduct a class debate about whether a company should move forward with product development. Implement the debate, and debrief following the activity.

Planned Obsolescence

http://www.slideshare.net/Annie05/planned-obsolescence-aesthetic-over-functional-presentation-707861

Planned Obsolescence: The Ultimate Economic Inefficiency

http://www.davidmcminn.com/ngc/pages/obsol.htm

{Key Bullet Points + Govt. Response at bottom}

3.02 Consumer Protection [5-74]

a. Describe forms of consumer protection associated with product/service management.

b. Describe the need for consumer protection in product/service management.

c. Discuss the role of governmental agencies in protecting consumers.

d. Explain laws that protect consumers.

e. Explain how consumer protection affects businesses.

f. Describe expenses that can be incurred by businesses as a result of consumer protection.